Applied User Data Collection and Analysis Using JavaScript and PHP is designed to provide the technical skills and competency to gather a wide range of user data from web applications in both active and passive methods. This is done by providing the reader with real-world examples of how a variety of different JavaScript and PHP based libraries can be used to gather data using custom feedback forms and embedded data gathering tools.
Once data has been gathered, this book explores the process of working with numerical data, text analysis, visualization approaches, statistics and rolling out developed applications to both data analysists and users alike.
Using the collected data, this book aims to provide a deeper understanding of user behavior and interests allowing application developers to further enhance web application development.
Key Features:
Complete real-world examples of gathering data from users and web environmentsOffers readers the fundamentals of text analysis using JavaScript and PHP Allows the user to understand and harness JavaScript data visualization toolsIntegration of new and existing data sources into a single bespoke web-based analysis environment
Author Bio:
Dr. Kyle Goslin
is currently a Lecturer in Computing at the Technological University Dublin in Ireland, specializing in web application development, information retrieval, text analysis and data visualization. Kyle has taught for over 10 years at third level in Ireland, teaching a wide range of web development related subjects. During this time, he has been involved in several different web-based data driven start-up companies with the aim of reducing time to market for businesses.
Kyle has contributed to several different open-source learning platforms with the aim of making education accessible to all learners by aiding both teachers and students. Kyle has developed and defended a number of different third level computing courses validated by Quality and Qualifications Ireland. He has published peer-reviewed articles relating to information retrieval, text analysis and learning environments. In his spare time, he is a technical reviewer for data and software development related books. He holds a Bachelor of Science (Honours) and Doctor of Philosophy from the Technological University Dublin, where he currently lectures and lives. For more information, visit www.kylegoslin.ie
Dr. Markus Hofmann
is currently Senior Lecturer at the Technological University Dublin in Ireland where he focuses on the areas of data mining, text mining, data exploration and visualization as well as business intelligence. He holds a Ph.D. from Trinity College Dublin, an MSc in Computing (Information Technology for Strategic Management) from the Dublin Institute
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xiii | |
| Acknowledgments |
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xxiii | |
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1 | (10) |
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1 | (1) |
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1.2 Who This Book is Aimed At |
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2 | (1) |
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3 | (2) |
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4 | (1) |
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4 | (1) |
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5 | (1) |
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1.6 Development Environment |
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6 | (2) |
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8 | (1) |
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9 | (1) |
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10 | (1) |
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Chapter 2 Active Data Collection |
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11 | (28) |
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11 | (1) |
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2.2 Binary Data Collection |
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11 | (5) |
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2.3 Text-Based Data Collection |
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16 | (5) |
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21 | (8) |
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29 | (9) |
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38 | (1) |
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Chapter 3 Passive Data Collection |
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39 | (48) |
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39 | (1) |
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40 | (9) |
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49 | (9) |
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58 | (6) |
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3.5 Finding the User Agent |
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64 | (3) |
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3.6 User Geographic Location |
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67 | (4) |
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71 | (2) |
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3.8 Tracking Individual Div Tags |
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73 | (2) |
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75 | (5) |
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3.10 Where A User Came From |
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80 | (1) |
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3.11 Social Media Content Harvesting |
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81 | (5) |
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86 | (1) |
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Chapter 4 Custom Dashboards |
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87 | (64) |
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87 | (1) |
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88 | (7) |
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95 | (9) |
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4.4 Multi-Column Bar Chart |
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110 | (5) |
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115 | (35) |
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150 | (1) |
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Chapter 5 Working with Text |
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151 | (38) |
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151 | (1) |
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5.2 Natural-Language Processing |
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151 | (1) |
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152 | (6) |
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158 | (9) |
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167 | (3) |
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170 | (3) |
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173 | (1) |
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174 | (4) |
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178 | (6) |
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184 | (4) |
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188 | (1) |
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Chapter 6 Text Visualization |
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189 | (32) |
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189 | (1) |
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189 | (6) |
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6.3 Collapsible Tree Layout |
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195 | (5) |
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6.4 Terms of Interest Node Graph |
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200 | (11) |
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6.5 Time-Series Analysis With Positive and Negative Review Chart |
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211 | (8) |
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219 | (2) |
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Chapter 7 Time-Based Feedback Analysis |
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221 | (46) |
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221 | (1) |
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7.2 Gathering Timelines and Database Data Types |
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221 | (2) |
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7.3 Time-Segment Analysis and Visualization |
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223 | (14) |
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7.4 Real-Time Feedback Analysis |
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237 | (7) |
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7.5 Positive vs. Negative Feedback Calendars |
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244 | (8) |
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252 | (13) |
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265 | (2) |
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Chapter 8 Feedback Statistics and Overviews |
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267 | (18) |
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267 | (1) |
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267 | (6) |
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273 | (2) |
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8.4 Percentage Difference |
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275 | (8) |
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283 | (2) |
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Chapter 9 Hosting, Reporting, and Distribution |
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285 | (24) |
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285 | (1) |
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285 | (6) |
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9.3 Cron and Task Scheduling |
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291 | (4) |
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9.4 Cloud E-Mail Service Integration |
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295 | (5) |
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9.5 Hosting A Php/Javascript Application |
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300 | (8) |
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308 | (1) |
| Index |
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309 | |
Dr. Kyle Goslin is currently a Lecturer in Computing at the Technological University Dublin in Ireland, specializing in web application development, information retrieval, text analysis and data visualization. Kyle has taught for over 10 years at third level in Ireland, teaching a wide range of web development related subjects. During this time, he has been involved in several different web-based data driven start-up companies with the aim of reducing time to market for businesses.
Kyle has contributed to several different open-source learning platforms with the aim of making education accessible to all learners by aiding both teachers and students. Kyle has developed and defended a number of different third level computing courses validated by Quality and Qualifications Ireland. He has published peer-reviewed articles relating to information retrieval, text analysis and learning environments. In his spare time, he is a technical reviewer for data and software development related books. He holds a Bachelor of Science (Honours) and Doctor of Philosophy from the Technological University Dublin, where he currently lectures and lives. For more information, visit www.kylegoslin.ie
Dr. Markus Hofmann is currently Senior Lecturer at the Technological University Dublin in Ireland where he focuses on the areas of data mining, text mining, data exploration and visualization as well as business intelligence. He holds a Ph.D. from Trinity College Dublin, an MSc in Computing (Information Technology for Strategic Management) from the Dublin Institute of Technology and a BA in Information Management Systems. He has taught extensively at undergraduate and postgraduate level in the fields of Data Mining, Information Retrieval, Text/Web Mining, Data Mining Applications, Data Pre-processing and Exploration and Databases. Dr. Hofmann published widely at national as well as international level and specialized in recent years in the areas of Data/Text Mining, learning object creation, and virtual learning environments. Further he has strong connections to the Business Intelligence and Predictive Analytics sector both on an academic as well as industry level.
Dr. Hofmann has worked as technology expert together with over 30 different organizations in recent years including companies such as Intel, RapidMiner and many successful start-ups. Most of his involvement was on the innovation side of technology services and products where his contributions had significant impact on the success of such projects.
He is a member of the Register of Expert Panellists of Quality and Qualifications Ireland, external examiner for three third level institutes and a specialist in undergraduate and postgraduate course development. He has been internal as well as external examiner of postgraduate thesis submissions. He was also general, local and technical chair of national and international conferences. Dr. Hofmann is the editor two data science books published by Chapman & Hall.
