This collection advances research on multimodality in digital communication with a focus on social media in the French context.This book will be of interest to students and scholars in multimodality, digital communication, semiotics, discourse analysis, and media and cultural studies.
This collection advances research on multimodality in digital communication with a focus on social media in the French context.
The volume brings together perspectives from scholars across disciplines toward bridging social semiotics, as informed by Systemic Functional Linguistics, with French linguistics and discourse analysis, using examples from digital communication as a focal point. Chapters explore different genres and communicative modes, from online scientific writing to video games to news reporting, as well as different multimodal configurations, from text/image and speech/gesture to emergent digital repertoires such as emoji, avatars, and memes. The volume additionally offers insights into the online multimodal construal of hallmarks of French society and culture. Taken together, the book offers a window into the wide body of French linguistic scholarship that has otherwise been little seen in the English language market, while also bringing social semiotic theory, little known in the French context, into the spotlight.
This book will be of interest to students and scholars in multimodality, digital communication, semiotics, discourse analysis, and media and cultural studies.
Arvustused
"A must-read for all those scholars who work for the development of interdisciplinary research in transnational perspective. This book is a fantastic mosaic that outlines contemporary French cultural identity while opening a dialogue with mainstream Anglophone research in Multimodality and Social Semiotics. Through a series of fascinating case studies that draw on historical evidence as well as the experience of some of the most contemporary and iconic contexts (i.e. video-games, social media, fashion industry, digital communication), this collection of essays provides a comprehensive overview of the French approach to mediated communication and its socio-cultural roots. Carefully curated to make it widely accessible even in its terminology, this is a really timely and enriching publication."
- Arianna Maiorani, Reader in Linguistics and Multimodality at Loughborough University
Foreward Sumin Zhao, 1.Introduction: Approaching multimodality and
digital communication across theoretical, disciplinary and cultural
boundaries Fiona Rossette-Crake, 2.Figures and legends in the scientific
research article. A comparison of 1922 and 2022, before and during the
computer age David Banks, 3.Performing doctoral research: A multimodal
analysis of Ma Thèse en 180 secondes presentations Elizabeth Rowley
Jolivet, 4.Question sequences and their gestural correlates in French and
English TED talks Michele Cardo and Agnès Celle, 5.Avatars, cursors and
controllers: A conversation and multimodal analysis of video game interaction
Biagio Ursi, 6.Implied Meaning in Interface Icons: A Framework for Digital
Visual InteractionTaulant Salihi, 7.The role of emojis in argumentation:
examples in written debates in the digital context of Discord Pierre Halté,
8.When a headline triggers a click: the plurisemioticity of clickbait on
French news websites Stéphane Patin, 9.Folding Frenchness into food discourse
at Pariss most Instagrammable café Erin McInerney, 10.Negotiating between
authenticity and objectivity within social media video: the example of a
French news influencer Fiona Rossette-Crake, 11.Reinventing authenticity in
the fashion industry: social media behind-the-scenes narratives Eleni
Mouratidou, 12.Algerian and Cypriot fashion cultures: re-writing fashion
heritage in the postcolonial social media era Maria Ida De Ioanni,
13.Connected intermusicality: a semiodiscursive analysis of political
engagement in the socio-digital context of TikTok Justine Simon, 14.A
socio-anthropological approach to the semiotic structure of memes: a case
study of Ukrainian war memes Oksana Lychkovska-Nebot, Index
Fiona Rossette-Crake is Professor in Applied Linguistics in the Department of Applied Languages at Université Paris Nanterre, France.
