Architecture of Belief: A Cold Blooded Look at How to Build a Movement, a Brand, or a Cult from Scratch Using the 7 Universal Mythic Hooks Found in Every Successful Religion
Architecture of Belief: A Cold Blooded Look at How to Build a Movement, a Brand, or a Cult from Scratch Using the 7 Universal Mythic Hooks Found in Every Successful Religion [Pehme köide]