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Artificial Intelligence, Co-Creation and Creativity: The New Frontier for Innovation [Pehme köide]

Edited by (IU International University of Applied Sciences, Germany.)
  • Formaat: Paperback / softback, 236 pages, kõrgus x laius: 234x156 mm, 5 Tables, black and white; 17 Line drawings, black and white; 3 Halftones, black and white; 20 Illustrations, black and white
  • Sari: Routledge Studies in Innovation, Organizations and Technology
  • Ilmumisaeg: 22-May-2026
  • Kirjastus: Routledge
  • ISBN-10: 103259263X
  • ISBN-13: 9781032592633
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  • Formaat: Paperback / softback, 236 pages, kõrgus x laius: 234x156 mm, 5 Tables, black and white; 17 Line drawings, black and white; 3 Halftones, black and white; 20 Illustrations, black and white
  • Sari: Routledge Studies in Innovation, Organizations and Technology
  • Ilmumisaeg: 22-May-2026
  • Kirjastus: Routledge
  • ISBN-10: 103259263X
  • ISBN-13: 9781032592633
Teised raamatud teemal:
Artificial intelligence (AI) has deeply impacted our understanding of creativity and the human ability to generate creative outputs. New applications for creative tasks are rapidly evolving, and new tools are constantly being developed with much greater optimal capabilities. Importantly, the success of implementing such tools for creative tasks is still heavily dependent on human supervision and input. Therefore, it is vital to understand and critically reflect on the nature of co-creative processes between humans and AI. This book addresses such issues and provides insights into how humans can augment their capabilities for generating creative and innovative outputs by successfully co-creating with AI.

The book is intentionally divided into three main parts to allow for a comprehensive and holistic perspective on human and AI co-creation for creative tasks. The sections are divided as follows: Part 1: Principles of AI and Creativity, Part 2: Critical Issues on Artificial Co-Creation, and Part 3: Industry-Specific Discussions.

Consequently, the book provides a holistic insight on the topic, covering various issues and perspectives and enabling an accessible read to a broad audience. For example, chapters cover examples across different industry sectors, including music, arts, science, and management. Furthermore, the book covers critical questions involving copyrights, ethical concerns, relationship with algorithms, and context-based issues. Only by critically reflecting on the intrinsic issues of AI and learning how to work with it effectively for creative purposes will we be able to benefit from its full potential to augment human creative abilities in an appropriate manner.

This novel, edited collection is an essential read for scholars working on the intersection of AI, creativity, arts, and management.
Introduction Part I: Principles of AI and Creativity
1. AI Creativity in
the Light of Autonomy
2. Creativity as a Socio-Technical Phenomenon
3.
Rethinking Creativity Frameworks for Artificial Intelligence
4. Creative
Sense-Making: A Cognitive Framework for Modeling Interaction Dynamics in
Co-Creative AI
5. Demystifying AI Techniques for Creative Domains: A
Beginner's Guide to Empowering Human Creativity Part II: Critical Issues on
Artificial Creativity
6. Creating Images with Generative AI: An Imaginative
Aid?
7. AI and Art: Non-Human, Still Human, Or All Too Human?
8. AI and
Creativity in Marketing: Contrasting the Experience and Perspectives of
Practitioners and Academics
9. On the Test Bench: How to Evaluate the Quality
of AI Systems?
10. Copyright Aspects of Generative AI in Germany and the EU:
An Overview
11. AI Creativity and Human Enhancement: The Identity Link Part
III: Industry Specific Discussions
12. Make Some Noise: Digital Art and
Artificial Intelligence Striking a Chord
13. Exploring Perceptions and Usage
of Generative Artificial Intelligence: An Empirical Study Among Management
Students
14. Co-Creation with Artificial Intelligence in Marketing: The Case
of the Data Analytics Company Dataiku
15. Artificial Intelligence as A
Creative Scientist
16. Recent Advancements and Use Cases on Co-Creation,
Procedural Content Generation, And Computational Creativity in Video Games;
Conclusion
Francisco Tigre Moura is Professor of Marketing at the IU International University of Applied Sciences, Germany.