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Aspiring to be Global: Language and Social Change in a Tourism Village in China [Kõva köide]

  • Formaat: Hardback, 168 pages, kõrgus x laius x paksus: 210x148x13 mm, kaal: 340 g
  • Sari: Encounters
  • Ilmumisaeg: 11-Feb-2019
  • Kirjastus: Multilingual Matters
  • ISBN-10: 1788922751
  • ISBN-13: 9781788922753
Teised raamatud teemal:
  • Formaat: Hardback, 168 pages, kõrgus x laius x paksus: 210x148x13 mm, kaal: 340 g
  • Sari: Encounters
  • Ilmumisaeg: 11-Feb-2019
  • Kirjastus: Multilingual Matters
  • ISBN-10: 1788922751
  • ISBN-13: 9781788922753
Teised raamatud teemal:
This book makes a novel contribution to the sociolinguistics of globalization by examining the dynamics between language and social change in the tourism destination of West Street, Yangshuo, China. The author makes use of multiple sources, including ethnographic interviews, tourist literature, public signage and policy documents, to examine how tourist mobilities are embedded in and interact with historical, geographical, social, cultural, economic and semiotic factors in the creation of a global village. The transformation of West Street is emblematic of changes in Chinese society under globalization, revealing new subjectivities, tensions and struggles inherent in this ongoing process of social change.

Arvustused

Tourism and language learning are well-established as distinctive areas of investigation in sociolinguistics. What makes this book important is its identification of language learning tourism as an industry. Shuang Gaos study of Yangshuo, China, provides important insights into the social dynamics between speakers, learners and business owners as they try to balance the goal of learning English with the desire to enjoy the regions natural attractions. * Lionel Wee, National University of Singapore, Singapore * Yangshuo sets itself apart from other tourism destinations in the region by a focus on English. In addition to the usual tourism hedonism, Yangshuo promises tourists a chance to interact with foreigners and to speak English. This fascinating ethnography provides an intriguing perspective on the role of language in Yangshuos quest for modernity situated within the overall rise of China and its rapid socio-economic transformation. * Ingrid Piller, Macquarie University, Australia * This book uses clear and informative descriptions to capture and analyze the complex language and processes of social change of West Street. It is well worth reading for anyone interested in globalization, sociolinguistics, semiology and Chinese history development, in addition to tourism. -- Jianhong Zhou, Hokkaido University, Japan * Journal of Tourism and Cultural Change, 2020 *

Muu info

Multidimensional exploration into the building of global village, tourist identity, English language learning and tensions of space
Acknowledgments vii
1 Introduction
1(32)
Starting the Journey
1(5)
Tourism as a Social Field
6(3)
Yangshuo: A Brief Introduction
9(13)
Engaging with Globalization: Theoretical Considerations
22(9)
Overview
31(2)
2 Approaching the `Global Village'
33(13)
Discursive Construction of the `Global Village'
33(2)
`What Do You Mean by "Global Village"?'
35(4)
`You Are Here to Learn English, Aren't You?'
39(6)
Summary
45(1)
3 Commodification of Place, Consumption of Identity: Making `Global Village' a Brand
46(19)
The Recent Sociohistorical Transformation of West Street
47(2)
West Street as Brand: English, Tourism and (Post-)Modernity
49(4)
Semiotics of the `Global Village'
53(3)
Performance, Stance and Tourist Identity
56(7)
Summary
63(2)
4 Tensions of Space: Living on the Margins of the `Global Village'
65(38)
The Changing Landscape of the `Global Village'
68(17)
Types of Space in the `Global Village'
85(4)
Contentious Lives in the `Global Village'
89(10)
Summary
99(4)
5 Global Village as `English Corner': `Enjoy Speaking English All the Time'
103(27)
The Political Economy of `English Corner'
105(4)
English Educational Tourism and the FACES Method
109(5)
English, Lifelong Learning and the Neoliberal Worker
114(5)
Talking to Foreigners around Town
119(7)
Talking to Foreigners: A Precarious Genre
126(3)
Summary
129(1)
6 Globalization: A Short Reflection
130(11)
Methodological Reflections
132(5)
Theoretical Implications
137(4)
Appendix A 141(1)
Appendix B 142(1)
Appendix C 143(1)
Appendix D 144(1)
Appendix E 145(1)
References 146(10)
Index 156
Shuang Gao works in the Department of English at the University of Liverpool, UK. Her research interests include sociolinguistics, globalization, identity and language ideology.