In the ever-evolving realm of retail commerce, the confluence of groundbreaking technologies is not merely a trend but a transformative force reshaping the industry’s very foundations. 'Augmenting Retail Reality, Part B: Blockchain, AR, VR, and AI' delves into this dynamic landscape, offering an insightful exploration of how cutting-edge innovations are revolutionizing the retail experience. This book is designed to serve as a comprehensive guide for retailers, researchers, students, and technology enthusiasts, illuminating the path toward a future where technology and retail seamlessly intersect.
As the retail sector undergoes rapid metamorphosis, driven by technological advancements, there is a critical need for a resource that comprehensively dissects the symbiotic relationship between technology and commerce. This book addresses that need by providing an in-depth analysis of technologies such as the Internet of Things (IoT), blockchain, Artificial Intelligence (AI), robotics, Augmented Reality (AR), and Virtual Reality (VR). Each chapter meticulously examines how these innovations are not only enhancing customer experiences but also driving operational efficiencies and unlocking new business opportunities.
In the ever-evolving realm of retail commerce, the confluence of groundbreaking technologies is not merely a trend but a transformative force reshaping the industry’s very foundations. This work delves into this dynamic landscape, offering an insightful exploration of how cutting-edge innovations are revolutionizing the retail experience.
Chapter
1. Revolutionizing Customer Experience: Integrating Blockchain
with AR and VR in Retail; Kaushikkumar Patel
Chapter
2.
Chapter 2 Revolutionizing Customers Shopping Experience via
Augmented-Virtual Reality in Retail Business: Whirling Dreams Towards
Transforming Retail Industry Reality; Bhupinder Singh, Christian Kaunert,
Komal Vig, and Ritu Gautam
Chapter
3. Revolutionizing Marketing Management: Navigating the Era of New
Age Technologies; Namrata Prakash, Monu Bhardwaj, and Priya Jindal
Chapter
4. Revolutionizing Retail: Exploring the Synergy of Cashless,
Contactless, and Autonomous Shopping in the Digital Age; Mandeep Kaur,
Lavisha Luthra, Rajit Verma, Kamaljeet Kaur, Priyanka Salgotra, and Nasser
Khalufi
Chapter
5. Securing the Metaverse: Exploring the Role of Artificial
Intelligence in Mitigating Emerging Threats in Manufacturing and Service
Industries; Arjun J Nair, Sridhar Manohar, and Rishi Chaudhry
Chapter
6. Unveiling the Power of Omni-Channel Retail Strategies; Vinoth S
and Nidhi Srivastava
Chapter
7. Analyzing the Effectiveness of AI-Powered Chatbots: A Smart PLS
Approach for Evaluating User Engagement and Satisfaction; N. Suma Reddy,
Varun Nayyar, and Pooja Khanna
Chapter
8. Artificial Neural Networks (ANN) for Stock Price Prediction: A
Financial Machine Learning Analysis; Sulaiman Abdullah Saif Alnasser Mohammed
Chapter
9. Augmented Retail Reality: Transforming User Experience,
Interactivity, and Attitudes in the Shopping Landscape; Lingam Naveen, Rabi
N. Subudhi, Dhananjay Beura, and Shilpi Sarna
Chapter
10. Cryptocurrencies and Blockchain Technology Augmentation
Identification in Decentralized Finance; Syed Mohd Khalid and Babli Dhiman
Balraj Verma is working as an Assistant Professor in the Doctoral Research Centre at Chitkara Business School with Chitkara University, Rajpura, Punjab.
Amit Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, trainingn and mentorship.
Murali Raman is a Professor and Deputy Vice Chancellor (Academic Development and Strategy) at Asia Pacific University of Technology and Innovation Technology Park, Malaysia.
Birud Sindhav is a professor of marketing at the University of Nebraska at Omaha. He has a PhD with a marketing focus from the University of Oklahoma, Norman.
