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Becoming a Graphic and Digital Designer: A Guide to Careers in Design 5th edition [Pehme köide]

, (School of Visual Arts, New York, NY)
  • Formaat: Paperback / softback, 336 pages, kõrgus x laius x paksus: 226x185x20 mm, kaal: 635 g
  • Ilmumisaeg: 22-May-2015
  • Kirjastus: John Wiley & Sons Inc
  • ISBN-10: 1118771982
  • ISBN-13: 9781118771983
Teised raamatud teemal:
  • Formaat: Paperback / softback, 336 pages, kõrgus x laius x paksus: 226x185x20 mm, kaal: 635 g
  • Ilmumisaeg: 22-May-2015
  • Kirjastus: John Wiley & Sons Inc
  • ISBN-10: 1118771982
  • ISBN-13: 9781118771983
Teised raamatud teemal:
Begin your graphic design career now, with the guidance of industry experts

Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms.

Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before.

  • Learn how to think like a designer and approach projects systematically
  • Discover the varied career options available within graphic design
  • Gain insight from some of the leading designers in their fields
  • Compile a portfolio optimized to your speciality of choice

Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.

Foreword viii
Glossary x
Job Opportunities xii
Job Seeking xii
The Optimum Portfolio xiii
First Impressions xiii
ONE GRAPHIC DESIGN
1 Inspirations and Motivations
On Being a Graphic Designer
17(6)
Michael Bierut
Selfish--In a Good Way
23(4)
Stephen Doyle
On Being Self-Motivated
27(3)
Stefan Sagmeister
Still Designing after All These Years
30(3)
Arnold Schwartzman
The Joys of Print Design
33(4)
Gail Anderson
2 Starting A Studio or Working for Someone Else
Mapping Out the Future
37(3)
Lynda Decker
From Boss to Employee
40(3)
Fernando Music
Working Holistically
43(3)
Allison Henry Aver
Creative Space
46(3)
Romain Raclin
Staying Independent
49(1)
Alexander Isley
Small Is Sensible
49(9)
Agnieszka Gasparska
Championing Design
58(1)
Bobby Martin
Jennifer Kinon
What a Dream Client Looks Like
58(7)
Antonio Alcala
From Band Member to Design Leader
65(3)
Mark Pernice
Balancing Studio and Home
68(4)
Tamara Gildengers Connolly
One Person, All Alone
72(2)
Araba Simpson
Designing for Design Firms
74(5)
Matt Luckhurst
3 Partners on Partnering
Not a Lot of Verbalizing
79(3)
Hjalti Karlsson
Jan Wilker
Sharing Responsibilities
82(4)
Stuart Rogers
Sam Eckersley
How Partners Become Partners
86(4)
Justin Colt
Jose Fresneda
Two Partners, One Passion
90(3)
Greg D'Onofrio
Patricia Belen
At Present We Are Three
93(7)
Scott Buschkuhl
TWO DESIGN GENRES
4 Letters and Type
Lettering as Art and Business
Marian Bantjes
Scott Buschkuhl
There's a Type Designer in the House
100(4)
Andy Cruz
Rich Roat
Typography That Speaks Up
104(4)
Pierre di Scuillo
An Illustrators Passion for Type
108(4)
Ross MacDonald
For the Love of Type
112(3)
Roberto de Vicq de Cumptich
How Many Typefaces Can You Love? (sidebar)
115(2)
5 Making Logos and Marks
The Mark Maker
117(6)
Mark Fox
6 Books and Book Jackets
Making a Living Doing Books
123(4)
Scott-Martin Kosofsky
Books and E-Books
127(3)
Michael Carabetta
The Bookkeeper
130(4)
Paul Buckley
Making Visual Books
134(7)
Jim Heimann
7 Editorial Design
Print Is Bouncing Back
141(3)
Len Small
Art Director Becomes Editor
144(5)
Susanna Shannon
8 Social Innovation
Citizen Designer
149(5)
Mark Randall
Socially Impactful Design
154(3)
Bob McKinnon
9 Branding and Packaging
Approachable Design
157(6)
Sharon Werner
10 Illustration Design
Poster Man
163(3)
Michel Bouvet
Design Is Like Classical Ballet
166(4)
Mirko Ilic
Graphic Commentary and Design
170(1)
Steve Brodner
The Old New Illustration
170(1)
Steven Guarnaccia
Fraudulent Graphic Designer
170(1)
Neil Gower
Designing Pictures
170(1)
Craig Frazier
THREE TRANSITIONAL DESIGN
11 Understanding Change
The Architect of Understanding
170(21)
Richard Saul Wurman
Crossing Disciplines (sidebar)
191(2)
Creating Interactions
193(3)
Petrula Vrontikis
The Experience of the Information
196(4)
Erik Adigard
Graphic Design as a Cause
200(3)
Veronique Marrier
Returning to School with Barbara DeWilde (sidebar)
203(2)
Making Transitions
12 Eccentrics and Design Quirkiness
Celebrating Commercial Art
205(3)
Charles S. Anderson
Over-the-Top Digital D.I.Y.
208(2)
Antoine Audiau
Manuel Warosz
Getting an Oscar for Graphic Design
210(4)
Ludovic Houplain
Designing Cooties
214(1)
Cary Murnion
Speaking Frankly
214(7)
Nick Ace
13 What Comes Next
Disposable Ideas
221(3)
Timothy Goodman
Making Design Meals
224(1)
Ryan Feerer
Design Entrepreneurship (sidebar)
224(4)
"I Am Reckless!"
228(5)
Franco Cervi
FOUR DIGITAL DESIGN
14 Interactive Multimedia Installations and Interfaces
Debugging the Language of Digital Job Titles (sidebar)
233(1)
Subverting the Mental Map
234(3)
Jeroen Barendse
Demomaking for a Living
237(3)
Julien Gachadoat
The New Motion
240(1)
Ada Whitney
Defining the New Animation: Popularity
241(1)
J. J. Sedelmeir
Defining the New Animation: Technology's Perks
242(1)
J. J. Sedelmeir
Asking the Right Questions
243(2)
Jean-Louis Frechin
Working for Google (sidebar)
245(2)
Alexander Chen
15 Designing Apps for Mobile Devices
Between Text and Images
247(3)
Sean Bumgarner
Always Learning
250(5)
Michel Chanaud
Designer as Accelerator
255(1)
John Kilpatrick
Digital Books and Magazines by Contemporary Artists
256(1)
Nicolas Ledoux
Pascal Bejean
Typography on the Web
256(4)
Jason Santa Maria
Games as Powerful Motivators
260(1)
Frederique Krupa
Girls and Games (sidebar)
260(5)
16 E-Commerce with a Soul
Growing into a Job
265(4)
Randy J. Hunt
Online Editorial Ventures
269(3)
Lucy Sisman
Addicted to Startups
272(5)
Nancy Kruger Cohen
17 User Experience Specialists
Understanding Human--Computer Interaction
277(2)
Bruce Charonnat
Using the Audience as Media
279(3)
Michael Aidan
Mapping the Relationship between Ideas
282(1)
Hugh Dubberly
To Publish: To Create a Public for Books
282(11)
Matthew Stadler
18 Geeks, Programmers, Developers, Tinkerers
Controlling Computers with Our Thoughts
293(1)
Frieder Nake
Iterations and Algorithms
293(27)
Mark Webster
FIVE DESIGN EDUCATION
320(8)
The Maker Generation
322(3)
Allan Chochinov
Students and Surveillance
325(2)
David Carroll
APPS That Track
327(1)
David Carroll
Appendix 1 College Directory 328(2)
Appendix 2 Additional Reading 330(2)
Index 332
Steven Heller is co-chair of the School of Visual Arts MFA design program. He has written over 170 books on design and has been a contributor or contributing editor to nearly 25 magazines, including Print, Eye, and Baseline. Steven writes the "Visuals" column for the New York Times Book Review.

Véronique Vienne writes books and conducts workshops on design criticism as a creative tool. She is a former magazine art director and has served as a faculty member and lecturer at art and design colleges in the United States and Europe.