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xvi | |
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xxiv | |
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List of research methods boxes |
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xxviii | |
Preface |
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xxx | |
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1 | (28) |
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1 An introduction to behavioral economics |
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3 | (26) |
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1.1 The history and controversies of behavioral economics |
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4 | (14) |
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1.1.1 Behavioral economics is reborn |
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6 | (3) |
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1.1.2 Behavioral economics and policy |
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9 | (2) |
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1.1.3 The different faces of behavioral economics |
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11 | (2) |
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1.1.4 Debate and controversy |
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13 | (3) |
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1.1.5 Too far or not far enough |
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16 | (2) |
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1.2 Some background on behavioral economics methods |
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18 | (6) |
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1.2.1 Some background on experiments |
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18 | (4) |
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1.2.2 Some background on theory |
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22 | (2) |
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24 | (2) |
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25 | (1) |
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26 | (1) |
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26 | (1) |
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27 | (1) |
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27 | (2) |
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Part II Economic behavior |
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29 | (342) |
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2 Simple heuristics for complex choices |
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31 | (66) |
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31 | (14) |
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33 | (5) |
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2.1.2 Choice arbitrariness |
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38 | (7) |
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2.2 Mental accounting and framing |
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45 | (12) |
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2.2.1 Reference-dependent utility |
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46 | (1) |
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2.2.2 The endowment effect |
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47 | (2) |
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2.2.3 Willingness to pay or accept |
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49 | (2) |
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2.2.4 Transaction utility |
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51 | (1) |
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52 | (3) |
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55 | (1) |
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55 | (2) |
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57 | (9) |
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58 | (1) |
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59 | (4) |
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2.3.3 Honesty and framing |
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63 | (3) |
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66 | (1) |
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2.5 Demand, supply and markets |
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67 | (8) |
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2.5.1 Double-auction markets in the lab |
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69 | (3) |
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2.5.2 Posted offer markets and market power |
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72 | (1) |
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2.5.3 The law of one price |
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73 | (2) |
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2.6 Labor supply and reference dependence |
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75 | (6) |
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2.6.1 A Target Income and Target Wage |
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76 | (1) |
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77 | (2) |
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2.6.3 Female labor supply |
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79 | (2) |
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81 | (3) |
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82 | (1) |
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2.7.2 What are buyers willing to pay? |
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83 | (1) |
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2.8 The behavioral life cycle hypothesis |
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84 | (7) |
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2.8.1 Fungibility and mental accounting |
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86 | (5) |
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2.9 Saving for the future |
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91 | (4) |
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92 | (1) |
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2.9.2 Let's not diversify |
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93 | (2) |
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95 | (1) |
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96 | (1) |
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96 | (1) |
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97 | (65) |
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97 | (11) |
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102 | (1) |
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103 | (3) |
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3.1.3 Risk-loving for losses |
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106 | (1) |
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3.1.4 When expected utility will work |
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107 | (1) |
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3.2 Independent and fanning out |
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108 | (7) |
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110 | (2) |
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3.2.2 Rank-dependent expected utility |
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112 | (3) |
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3.3 Reference dependence and prospect theory |
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115 | (11) |
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3.3.1 Reference-dependent utility |
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118 | (1) |
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3.3.2 The reference point and expectations |
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119 | (3) |
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122 | (1) |
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3.3.4 Stochastic reference point |
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123 | (3) |
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126 | (9) |
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3.4.1 Procedural invariance |
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130 | (1) |
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131 | (2) |
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3.4.3 Prospect theory and preference reversals |
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133 | (2) |
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3.4.4 Why preference reversals matter |
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135 | (1) |
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135 | (1) |
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136 | (8) |
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3.6.1 The equity premium puzzle |
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136 | (3) |
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3.6.2 The disposition effect |
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139 | (3) |
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142 | (2) |
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144 | (2) |
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146 | (9) |
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3.8.1 Standard model of tax evasion |
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148 | (2) |
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3.8.2 Behavioral theories of tax evasion |
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150 | (2) |
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3.8.3 Taxes and reference points |
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152 | (1) |
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3.8.4 Tax evasion in the laboratory |
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152 | (3) |
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155 | (5) |
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3.9.1 Fourfold pattern of risk attitudes |
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156 | (2) |
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3.9.2 Frivolous litigation |
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158 | (2) |
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160 | (1) |
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160 | (1) |
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160 | (2) |
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162 | (44) |
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4.1 Exponential discounting |
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162 | (8) |
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4.1.1 The discount factor |
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164 | (4) |
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4.1.2 The utility of sequences |
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168 | (2) |
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4.2 Hyperbolic discounting |
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170 | (9) |
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4.2.1 Quasi-hyperbolic discounting |
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172 | (2) |
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4.2.2 The consequences of time inconsistency |
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174 | (2) |
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4.2.3 Temptation and self-control |
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176 | (3) |
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4.3 Loss aversion and sequences |
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179 | (5) |
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4.3.1 Reference dependence |
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179 | (3) |
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4.3.2 Preferences for sequences |
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182 | (2) |
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184 | (5) |
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189 | (1) |
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190 | (3) |
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4.6.1 Saving equals growth or growth equals saving? |
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191 | (1) |
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4.6.2 Why save when you have debts? |
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192 | (1) |
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4.7 Exploiting time inconsistency |
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193 | (5) |
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4.7.1 Time inconsistency and consumer behavior |
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193 | (1) |
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194 | (3) |
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4.7.3 Choosing the correct calling plan |
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197 | (1) |
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4.8 Environmental economics |
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198 | (5) |
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4.8.1 Inter-generational discount factor |
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199 | (2) |
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4.8.2 Reducing CO2 emissions |
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201 | (2) |
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203 | (1) |
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204 | (1) |
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204 | (2) |
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5 Learning from new information |
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206 | (44) |
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5.1 Bayesian updating and choice with uncertainty |
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206 | (6) |
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5.1.1 Models of choice with uncertainty |
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208 | (2) |
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5.1.2 The Ellsberg paradox |
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210 | (2) |
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212 | (10) |
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212 | (2) |
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5.2.2 A Model of Confirmatory Bias |
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214 | (2) |
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5.2.3 Law of small numbers |
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216 | (2) |
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5.2.4 A Model of the Law of Small Numbers |
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218 | (2) |
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5.2.5 Generating random sequences |
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220 | (1) |
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221 | (1) |
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222 | (9) |
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222 | (1) |
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5.3.2 Cascade experiments |
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223 | (3) |
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5.3.3 What happened to conformity? |
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226 | (2) |
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228 | (3) |
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231 | (1) |
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231 | (5) |
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231 | (3) |
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234 | (2) |
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236 | (9) |
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236 | (4) |
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5.6.2 Experience and bubbles |
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240 | (4) |
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244 | (1) |
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245 | (2) |
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247 | (1) |
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248 | (1) |
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248 | (2) |
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6 Interacting with others |
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250 | (71) |
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250 | (6) |
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6.1.1 Strategy and Nash equilibrium |
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251 | (2) |
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6.1.2 Choice in a beauty contest |
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253 | (2) |
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6.1.3 Learning in a beauty contest |
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255 | (1) |
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6.2 Playing for the first time |
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256 | (17) |
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256 | (2) |
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6.2.2 Sophisticated beliefs |
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258 | (2) |
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260 | (5) |
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6.2.4 Equilibrium refinement |
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265 | (4) |
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6.2.5 Nash equilibrium with mistakes |
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269 | (4) |
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6.3 Learning from experience |
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6.3.1 Reinforcement learning |
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273 | (1) |
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6.3.2 Belief-based learning |
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274 | (4) |
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6.3.3 Experience-weighted learning |
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278 | (1) |
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6.3.4 Learning and prediction |
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279 | (4) |
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283 | (7) |
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6.4.1 Teams and the beauty contest |
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285 | (3) |
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6.4.2 The sophistication of teams |
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288 | (1) |
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289 | (1) |
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290 | (1) |
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290 | (6) |
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6.6.1 Revenue equivalence |
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291 | (2) |
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293 | (3) |
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6.7 Learning to coordinate |
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296 | (13) |
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297 | (6) |
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6.7.2 Threshold public good games |
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303 | (2) |
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6.7.3 Coordinating on networks |
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305 | (4) |
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6.8 Monetary policy by committee |
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309 | (1) |
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6.9 Industrial organization |
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310 | (9) |
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311 | (3) |
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314 | (2) |
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6.9.3 Quantity leadership |
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316 | (3) |
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319 | (1) |
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319 | (1) |
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319 | (2) |
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321 | (50) |
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7.1 The experimental evidence for social preferences |
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321 | (17) |
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7.1.1 The nice side of social preferences |
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322 | (5) |
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7.1.2 The nasty side of social preferences |
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327 | (3) |
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330 | (4) |
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7.1.4 Fairness and competition |
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334 | (1) |
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7.1.5 The terminology of reciprocity |
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335 | (1) |
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7.1.6 Social preferences and teams |
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335 | (3) |
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338 | (8) |
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7.2.1 Inequality aversion with incomplete information |
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338 | (3) |
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7.2.2 Inequality aversion with complete information |
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341 | (4) |
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7.2.3 An evaluation of inequality aversion models |
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345 | (1) |
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7.3 Intentions and social norms |
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346 | (7) |
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7.3.1 A Model of Fairness Based on Intentions |
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347 | (2) |
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349 | (4) |
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353 | (1) |
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354 | (4) |
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354 | (2) |
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356 | (2) |
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7.5.3 Why do people give? |
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358 | (1) |
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7.6 Price and wage rigidity |
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358 | (7) |
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7.6.1 Amodelof worker reciprocity |
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360 | (2) |
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7.6.2 Wage stickiness in the lab |
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362 | (1) |
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7.6.3 How long to forget a wage change? |
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363 | (1) |
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363 | (2) |
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365 | (4) |
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7.7.1 Contracts for loss-averse workers |
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366 | (2) |
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7.7.2 Exploitation of an overconfident worker |
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368 | (1) |
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369 | (1) |
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369 | (1) |
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369 | (2) |
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Part III Origins of behavior |
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371 | (92) |
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373 | (42) |
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8.1 Evolution and economic behavior |
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373 | (12) |
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8.1.1 Looking for food and finding a utility function |
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374 | (2) |
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8.1.2 Choosing when to have children |
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376 | (1) |
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377 | (3) |
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8.1.4 Competing with others |
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380 | (5) |
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8.2 Culture and multi-level selection |
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385 | (11) |
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8.2.1 Cross-cultural comparisons |
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385 | (4) |
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389 | (3) |
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8.2.3 Gene-culture coevolution |
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392 | (1) |
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8.2.4 Reciprocity in children and chimpanzees |
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393 | (3) |
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396 | (1) |
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397 | (6) |
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398 | (1) |
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8.4.2 Attitudes to competition |
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399 | (2) |
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401 | (1) |
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8.4.4 Why are men and women different? |
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402 | (1) |
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8.5 The economics of family |
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403 | (4) |
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8.6 Development economics |
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407 | (6) |
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8.6.1 The education production function |
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407 | (3) |
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410 | (3) |
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413 | (1) |
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413 | (1) |
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414 | (1) |
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415 | (48) |
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9.1 An introduction to the brain |
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415 | (9) |
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9.1.1 An economist's map of the brain |
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418 | (3) |
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421 | (1) |
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9.1.3 Executive control systems |
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422 | (2) |
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9.2 Valuing rewards and learning |
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424 | (9) |
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424 | (3) |
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9.2.2 Learning about rewards |
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427 | (3) |
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9.2.3 Risk and uncertainty |
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430 | (2) |
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9.2.4 Different types of reward |
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432 | (1) |
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433 | (17) |
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9.3.1 Choice and strategy |
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434 | (3) |
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437 | (1) |
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438 | (2) |
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440 | (3) |
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9.3.5 Punishment and inequality aversion |
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443 | (2) |
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9.3.6 Present bias and a brain in conflict |
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445 | (4) |
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9.3.7 Multiple-self models |
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449 | (1) |
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450 | (1) |
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451 | (9) |
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9.5.1 A Model of Rational Addiction |
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452 | (2) |
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9.5.2 Biases and addiction |
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454 | (3) |
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457 | (2) |
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9.5.4 Addiction and neuroscience |
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459 | (1) |
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460 | (1) |
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461 | (1) |
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461 | (2) |
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Part IV Welfare and policy |
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463 | (67) |
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465 | (39) |
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10.1 What makes us happy? |
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465 | (8) |
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10.1.1 Happiness is relative |
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468 | (3) |
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10.1.2 Adaption and habituation |
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471 | (2) |
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10.2 Do we know what makes us happy? |
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473 | (7) |
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10.2.1 Remembered utility |
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474 | (3) |
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477 | (3) |
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10.3 Choice and commitment |
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480 | (6) |
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10.3.1 Does present bias matter? |
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481 | (2) |
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483 | (1) |
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10.3.3 Do people like having choice? |
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484 | (2) |
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486 | (1) |
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10.5 Health and happiness |
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487 | (5) |
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10.5.1 Measuring the value of treatment |
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487 | (3) |
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10.5.2 Improving the remembered utility of treatment |
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490 | (2) |
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10.6 Saving and retirement |
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492 | (3) |
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10.6.1 Projection bias in saving |
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492 | (2) |
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494 | (1) |
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495 | (6) |
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10.7.1 The inflation-unemployment trade-off |
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495 | (2) |
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497 | (4) |
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501 | (1) |
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502 | (1) |
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502 | (2) |
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504 | (26) |
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11.1 Designing good institutions |
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504 | (13) |
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11.1.1 The tragedy of the commons |
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505 | (3) |
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508 | (4) |
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512 | (4) |
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11.1.4 Behavioral economics and institution design |
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516 | (1) |
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11.2 Nudge and behavior change |
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517 | (11) |
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518 | (1) |
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519 | (2) |
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521 | (3) |
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11.2.4 Nudge and behavior change |
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524 | (1) |
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11.2.5 Consumer protection, health and the environment |
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525 | (3) |
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528 | (1) |
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528 | (1) |
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529 | (1) |
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529 | (1) |
Bibliography |
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530 | (20) |
Index |
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550 | |