On everything from tickets to trains, BVG's corporate designcreated by Erik Spiekermann and his team at MetaDesign after German reunification for Berlin's public transport companyhas become an iconic fixture in the capital's cityscape over the last thirty years. With its unmistakable look and proven functionality, it demonstrates city marketing without showing Berlin's TV tower. It is now a classic of transportation design.
The authors recount the story of BVG's visual identity. Through engaging texts, carefully researched archival material, and interviews with key players, they trace its evolution, showing how great design can last for decades while staying relevant.
Presents BVG's iconic design in a lavish volume Offers an enormous collection of images, interviews, and archival materialsome never published before Will appeal to history buffs, Berlin lovers, train enthusiasts, and fans of typography and graphic design
Lars Krüger ist Gestalter und Gründer der Agenturen diesdas.digital und DE.design. In seiner Masterthesis an der Fachhochschule Düsseldorf beschäftigte er sich als Grundlage dieses Buches mit der grafischen Neugestaltung des Fahrgastleitsystems und des Erscheinungsbildes der BVG.
Bodo Baumgardt war in der Wendezeit als stellvertretender Marketingleiter der BVG maßgeblich an der Umsetzung des neuen Erscheinungsbildes und des Fahrgastleitsystems beteiligt. 992 wechselte er zu MetaDesign. Zusammen mit Rolf Baumgardt gründete er 995 die Agentur Baumgardt Consultants.
Erik Spiekermann ist Gestalter, Typograf, Autor und Gründer der Agenturen MetaDesign und EdenSpiekermann. Er ist Honorarprofessor der Hochschule für Künste Bremen, emeritierter Professor der Universität der Künste Berlin, Ehrendoktor des Art Center College of Design in Pasadena und Royal Designer der Royal Society of Arts in London. Seit 2 3 betreibt er die Druckwerkstatt p98a in Berlin.
Axel Mauruszat gründete 997 das Verkehrsplanungsbüro Agentur BahnStadt. 2 wechselte er zur BVG. Seit 2 8 ist er Redaktionsmitglied der Verkehrsgeschichtlichen Blätter und Autor mehrerer Bücher zum Thema, seit 2 8 leitet er zudem das Historische Archiv der BVG.
Lars Krüger is a designer and founder of the agencies diesdas.digital and DE.design. His master's thesis at the University of Applied Sciences in Düsseldorf, which focused on redesigning BVG's passenger guidance system and visual identity, was the foundation for this book.
Bodo Baumgardt played a key role in implementing the new visual identity and passenger guidance system as the deputy marketing director of BVG during the first years of German reunification. In 992, he joined MetaDesign, and in 995, he cofounded Baumgardt Consultants with Rolf Baumgardt.
Erik Spiekermann is a designer, typographer, author, and founder of MetaDesign and EdenSpiekermann. An honorary professor at the University of the Arts in Bremen and professor emeritus at the Berlin University of the Arts, he also holds an honorary doctorate from the Art Center College of Design in Pasadena and is a Royal Designer at London's Royal Society of Arts. Since 2 3, he has run the p98a printing workshop in Berlin.
Axel Mauruszat founded the transportation planning office Agentur BahnStadt in 997. He joined BVG in 2 and has been a member of the editorial board of Verkehrsgeschichtliche Blätter since 2 8. In addition to publishing several books about BVG, he has led the company's historical archive since 2 8.
