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Beyond Bullet Points, 3rd Edition: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire 3rd edition [Pehme köide]

  • Formaat: Paperback / softback, 368 pages, kõrgus x laius x paksus: 229x189x19 mm, kaal: 602 g
  • Ilmumisaeg: 15-Apr-2010
  • Kirjastus: Microsoft Press,U.S.
  • ISBN-10: 0735627355
  • ISBN-13: 9780735627352
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  • Formaat: Paperback / softback, 368 pages, kõrgus x laius x paksus: 229x189x19 mm, kaal: 602 g
  • Ilmumisaeg: 15-Apr-2010
  • Kirjastus: Microsoft Press,U.S.
  • ISBN-10: 0735627355
  • ISBN-13: 9780735627352
Teised raamatud teemal:

Unlock the amazing story buried in your presentation—and forget boring, bullet-point-riddled slides forever! Guided by communications expert Cliff Atkinson, you’ll walk you through an innovative, three-step methodology for increasing the impact of your presentation. Discover how to combine classic storytelling techniques with the power of visual media to create a rich, engaging experience with your audience. Fully updated for PowerPoint 2010, and featuring compelling presentation examples from classroom to boardroom, this book will help transform your presentations—and your business impact!

Acknowledgments xiii
Introduction xv
Chapter 1 The Perfect PowerPoint Storm
1(18)
Stepping onto the Media Stage
4(2)
A Singular Story
6(3)
The Heart of the Problem
9(3)
Distilling the Essence
12(1)
Mixing Mediums
13(2)
Fade to Gray
15(1)
Stark Choices
16(1)
Winds of Change
17(1)
The Power of BBP in Your Hands
18(1)
Chapter 2 Realigning Our PowerPoint Approach with the Research
19(30)
Three Bedrock Tools of PowerPoint
19(2)
Realignment 1 Use Slide Sorter View to Manage the Volume of Information in Your Presentation
21(12)
In Search of "Research Reality"
22(1)
Research Reality 1 You Have to Respect the Limits of Working Memory
23(6)
BBP Respects the Limits of Working Memory
29(2)
The Old Way Ignores the Limits of Working Memory
31(2)
Realignment 2 Use Notes Page View to Synchronize What You Show and What You Say
33(9)
Research Reality 2 You Have to Address the Two Channels
34(1)
BBP Addresses the Two Channels
35(3)
The Old Way Addresses Only One Channel
38(4)
Realignment 3 Use Normal View to Guide Attention on the Screen
42(6)
Research Reality 3 You Have to Guide Attention
43(1)
BBP Guides Attention
43(2)
The Old Way Does Not Guide Attention
45(3)
A Well-Trained Tool
48(1)
Chapter 3 Building a Foundation with the BBP Story Template
49(26)
What Does the Road Ahead Look Like?
50(1)
Sewing Up Understanding with BBP
51(6)
The Heart and Brain of BBP: The Story Template
51(1)
The Built-in Story Structure
52(3)
Theory Becomes Practical
55(2)
Step 1 Choose a Story Thread and a Pattern to Follow
57(2)
Step 2 Pull Through What's Most Important First
59(2)
Step 3 Guide the Visual and Verbal Strands with Your Storyboard
61(10)
Sketching the First Five Slides
62(1)
Sketching the Rest of the Slides
63(1)
Applying Custom Layouts
64(2)
Adding Graphics to the First Five Slides
66(1)
Adding Graphics to the Rest of the Slides
66(1)
Stepping into the Screen
67(1)
Presenting in Multiple Views
68(1)
Presenting with a Tablet PC
69(1)
Presenting Online
70(1)
Documenting the Experience
70(1)
Getting Started with the BBP Story Template
71(1)
Writing Headlines Using Three Ground Rules
72(3)
Rule 1 Write Concise, Complete Sentences with a Subject and a Verb in Active Voice
72(1)
Rule 2 Be Clear, Direct, Specific, and Conversational
73(1)
Rule 3 Link Your Ideas Across Cells
74(1)
Chapter 4 Planning Your First Five Slides
75(30)
What Will You Show, Say, and Do in the First Five Slides?
76(1)
Starting with the Title and Byline
77(1)
Choosing a Story Thread
78(14)
Orienting the Audience with the Setting Headline
78(2)
Interesting the Audience with the Role Headline
80(2)
Engaging the Audience with the "Point A" Headline
82(4)
Motivating the Audience with the "Point B" Headline
86(2)
Creating Dramatic Tension Between the Point A and Point B Headlines
88(2)
Focusing the Audience with the "Call to Action" Headline
90(2)
Choosing a Pattern to Follow
92(4)
Closing the Curtain on Act I
96(2)
Reviewing the Five Headlines
96(1)
Appealing to Your Audience's Emotions
97(1)
Focusing Your Ideas
97(1)
10 Tips for Enhancing Act I
98(7)
Chapter 5 Planning the Rest of Your Slides
105(32)
And Now Presenting...Act II
105(4)
A Special Type of Outline
106(2)
Built-in Scalability
108(1)
Threading the Eye of the Needle Using a Hierarchy
109(2)
Prioritizing Your Slides
111(17)
Justifying the Call to Action Headline with the Key Point Headlines
112(3)
Improving Your Key Points
115(3)
Clarifying Each Key Point Headline with Its Explanation Headlines
118(3)
Backing Up Each Explanation Headline with Its Detail Headlines
121(4)
Fleshing Out the Rest of Act II
125(3)
Pulling Through What's Most Important First
128(2)
Lowering the Curtain on Your Story Template
130(1)
10 Tips for Enhancing Your Story Template
131(6)
Chapter 6 Setting Up Your Storyboard and Narration
137(30)
What Will You Show, Say, and Do During Every Slide?
138(1)
Preparing the Storyboard
139(9)
Reformatting Your Story Template Manually
140(1)
Using the BBP Storyboard Formatter
141(2)
Cuing Working Memory with Preliminary Slide Backgrounds
143(4)
Practicing Scaling to Time
147(1)
Editing Your Headlines If Needed
147(1)
Reviewing the Storyboard
148(1)
Planning for the Verbal Channel by Writing Down What You'll Say
148(4)
Planning for the Visual Channel by Sketching Your Storyboard
152(3)
Storyboarding Using Three Ground Rules
155(5)
Rule 1 Be Visually Concise, Clear, Direct, and Specific
155(1)
Rule 2 In Act II, Sketch Consistency Within Columns and Variety Across Columns
155(3)
Rule 3 Sketch Outside the Screen Too
158(2)
10 Tips for Enhancing Your Storyboard
160(7)
Chapter 7 Sketching Your Storyboard
167(34)
What Do I Sketch on Each Slide?
167(2)
Sketching the Act I Slides
169(12)
Sketching the Title Slide
169(1)
Adding and Sketching a Speaker Introduction Slide
170(1)
Sketching the Setting Slide
171(2)
Sketching the Role Slide
173(2)
Sketching the Point A and Point B Slides
175(6)
Sketching the Call to Action and Key Point Slides
181(7)
Tripling Your Impact with Three Panels
183(1)
Adding It Up with Icons
184(1)
Propping It Up
184(1)
Using Video, Sound, or Motion Graphics (Carefully)
185(1)
Blacking Out the Screen
185(1)
Raising Interest with Your Layouts
186(1)
Keeping the Motif Flowing
187(1)
Pausing at the End of Each Key Point Section
187(1)
Presenting with More than One Speaker
188(1)
Sketching an Optional Navigation Bar
188(2)
Sketching the Explanation Slides
190(3)
Sketching a Visual Organizer
191(1)
Sketching Headline-Only Explanation Slides
192(1)
Using a Screen Capture
193(1)
Sketching the Detail Slides
193(6)
Explaining Ideas by Building a Diagram
194(2)
Building a Chart Across a Series of Slides
196(1)
Completing the Explanation Slides
197(1)
Switching to Other Media
198(1)
Adapting Your Sketches to Your Profession
199(1)
Sketching Your Story Template
199(1)
Ready, Set, Sketch!
200(1)
Chapter 8 Adding Graphics to Your Slides
201(34)
Which Graphics Do I Add to Each Slide?
201(1)
Defining Your Design Constraints
202(2)
Adding Graphics Using Three Ground Rules
204(8)
Rule 1 See It in Seconds
204(2)
Rule 2 Align the Aesthetics with the Audience
206(4)
Rule 3 Defend Your Foundation!
210(2)
Starting the Production Flow
212(3)
Delegating the Graphics Tasks
213(1)
Getting the Graphics You Already Have
213(1)
Getting Graphics at Stock Photography Web Sites
214(1)
Creating the Graphics You Can
215(1)
Applying Final Slide Layouts to Your Storyboard
215(3)
Applying, Reviewing, and Refining the Layouts
217(1)
Adding Graphics to the Call To Action and Key Point Slides
218(2)
Preparing Slides That Don't Require Graphics
220(1)
Adding Graphics to the Act I Slides
221(2)
Adding Graphics to the Explanation Slides
223(1)
Adding Graphics to the Detail Slides
224(3)
Creating the Act III Slides
227(1)
Fine-Tuning and Finishing Up
228(1)
Adding Graphics to the Title and Closing Credits Slides
228(1)
Reviewing and Adding Graphics to the Notes Pages
228(1)
Reviewing and Finalizing the Storyboard
229(2)
10 Tips for Enhancing Your Storyboard
231(4)
Chapter 9 Delivering Your BBP Presentation
235(18)
Delivering Your Presentation Using Three Ground Rules
235(3)
Ground Rule 1 Step into the Screen
236(1)
Ground Rule 2 Remove the Distractions
236(1)
Ground Rule 3 Manage the Flow
237(1)
Removing Distractions
238(4)
Preparing the Environment
238(1)
Checking the Technology
239(1)
Planning for Problems
240(1)
Rehearsing Away Distractions
240(1)
Using Notes
241(1)
Prompting a Dialog
242(3)
Being Authentic
242(1)
Working Confidently with Your Slides
243(1)
Handling Q & A
244(1)
Improvising Within Constraints
245(1)
Keeping Control of Your Story
245(1)
Preparing for Different Contexts
246(1)
Handing Out Handouts
246(1)
Presenting Without Being Present
246(2)
Sending Your Notes Pages (Not Your Slides)
247(1)
Producing an Online Presentation
247(1)
And Now, Presenting...
248(1)
10 Tips for Enhancing Your Delivery
248(5)
Chapter 10 Reviewing a Range of BBP Examples
253(40)
What Other Examples Can I See?
254(1)
Introducing a Case with The Trial
254(5)
Act I: The Classical Storytelling Foundation
255(1)
A Photographic Setting Slide
255(1)
Reviewing the Act I Slides for The Trial
256(2)
Reviewing the Call to Action and Key Point Slides for The Trial
258(1)
Keeping on Track with The Plan
259(9)
Writing Act I of the Story Template
259(2)
Researching and Adding Available Graphics for The Plan
261(1)
Reviewing the Act I Slides for The Plan
262(1)
Reviewing the Call to Action and Key Point Slides for The Plan
263(4)
Delivering The Plan Remotely
267(1)
Presenting Results with The Analysis
268(8)
Researching and Adding Available Graphics for The Analysis
271(1)
Reviewing the Act I Slides for The Analysis
272(2)
Reviewing the Call to Action and Key Point Slides for The Analysis
274(2)
Making Information Meaningful with The Report
276(4)
Researching and Adding Available Graphics for The Report
278(1)
Reviewing the Act I Slides for The Report
278(1)
Reviewing the Call to Action and Key Point Slides for The Report
279(1)
Engaging Students with The Class
280(5)
Researching and Adding Available Graphics for The Class
282(1)
Reviewing the Act I Slides for The Class
283(1)
Reviewing the Call to Action and Key Point Slides for The Class
284(1)
Putting Your Clients at the Center in The Pitch
285(5)
Researching and Adding Available Graphics for The Pitch
287(1)
Reviewing the Act I Slides for The Pitch
288(1)
Reviewing the Call to Action and Key Point Slides for The Pitch
289(1)
Handling Objections to BBP
290(3)
Appendix A BBP Ground Rules and Checklists
293(4)
The BBP Ground Rules
293(2)
Three Ground Rules for Writing Headlines
293(1)
Three Ground Rules for Storyboarding
294(1)
Three Ground Rules for Adding Graphics
294(1)
Three Ground Rules for Delivering Your Presentation
294(1)
The BBP Checklists
295(2)
Checklist: Planning Your First Five Slides
295(1)
Checklist: Planning the Rest of Your Slides
295(1)
Checklist: Preparing the Storyboard
295(1)
Checklist: Sketching the Storyboard
296(1)
Checklist: Adding Graphics to the Storyboard
296(1)
Checklist: Delivering Your Presentation
296(1)
Appendix B Presenting BBP with Two Views
297(4)
Using Slide Show View and Tools
297(2)
Using Presenter View and Tools
299(2)
Delivering a Presentation Using Presenter View
299(2)
Appendix C Starting Your Point A and B Headlines
301(4)
Appendix D Starting Your Call to Action Headlines
305(4)
Appendix E Creating Custom BBP Layouts
309(10)
Creating the Key Point Slide Layout Manually
309(4)
Creating the Explanation Slide Layout Manually
313(2)
Creating the Detail Slide Layout Manually
315(1)
Adding an Optional Navigation Bar Manually
316(1)
Adding Automated Animation
317(1)
Adjusting the Notes Master Layout
318(1)
Index 319
Critically praised author and presentation expert Cliff Atkinson is revolutionizing the way people use Microsoft PowerPoint to communicate. He is a popular keynote speaker and consultantteaching his innovative three-step method to Fortune 500 companies, law firms, government agencies, and business schools.