"An encounter with a large object may induce feelings of fear, awe, attraction, and more. But it is not simply the physical dimensions of an object that account for our sense that something is "big." Big Culture is a study of large objects and images that works to identify the qualities and effects of bigness. In doing so, David Wittenberg offers a philosophical proposal for reconceptualizing the problem of magnitude. The book explores examples of bigness that are simultaneously familiar and singular in the cultural landscape, such as skyscrapers, atomic bomb explosions, and cinematic special effects. From these examples, Wittenberg postulates a new aesthetics of magnitude that is better able to account for the special role that bigness plays in our everyday perception of objects and images. Big Culture argues that bigness is a more primal, a more absolute, and even a more violent or erotic encounter with the objective world than the scalar relativism that tends to characterize our lives. Ultimately, Wittenberg insists that bigness comes before scale, even before size itself"--
A philosophical exploration of our relationship to large objects and their outsized psychological effects.
Big Culture asks a simple question: why do big things give us big feelings? Skyscrapers, disasters, and other large phenomena can elicit fear, attraction, and awe. David Wittenberg argues that these feelings cannot be explained through objects’ size alone. Instead, he contends that an encounter with bigness is a primal, even violent sensation like little else that we experience in our well-proportioned adult lives.
Drawing on examples as commonplace and as singular as atomic bombs, cinematic effects, pornographic “macrophilia,” monstrous creatures, and more, Wittenberg demonstrates how big things tap into our earliest experiences of the world, reigniting our most fundamental feelings about reality. In doing so, Wittenberg offers a new aesthetics of magnitude and of the special role that bigness plays in our everyday perception of objects and images.
