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Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog 2nd edition [Pehme köide]

  • Formaat: Paperback / softback, 184 pages, kõrgus x laius: 280x210 mm, kaal: 660 g
  • Ilmumisaeg: 28-Apr-2014
  • Kirjastus: Routledge
  • ISBN-10: 0415737141
  • ISBN-13: 9780415737142
Teised raamatud teemal:
  • Formaat: Paperback / softback, 184 pages, kõrgus x laius: 280x210 mm, kaal: 660 g
  • Ilmumisaeg: 28-Apr-2014
  • Kirjastus: Routledge
  • ISBN-10: 0415737141
  • ISBN-13: 9780415737142
Teised raamatud teemal:
"To be a success in the world of blogging, you must create and publish strong content, and market it to all the right channels. Simple, right? Although the rules of creating compelling content haven't changed, ways in which the world blogs has, and to make that content not only compelling but successful, you have to keep up with the evolving trends and tools. Bloggers Boot Camp shows you how to create and maintain a successful blog in today's world. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with that audience. It provides you with all the right tools appropriate to your content, writing style, and message. This new edition teaches you how to write for and promote in the world of social media. It explores and shows you how to navigate the murky waters of mainstream media that your blogging may touch. Finally, this new edition emphasizes the importance of networking and provides techniques and tips for getting a job in the blogging industry and building yourreputation as a writer. Are you ready, private? Welcome back to Bloggers Boot Camp"--

A guide to maintaining a successful blog explains evolving trends, writing styles, promotion and marketing, and job prospects.

Arvustused

Bloggers Boot Camp is packed full of fantastic strategies to help you get your blog off the ground, and keep it moving in the right direction after its launched. While its written primarily for those who are interested in full-time blogging, the vast majority of the advice is applicable to anyone interested in blogging.

- David Indish, Red Star Web Development

Charlie White and John Biggs are powerhouses when it comes to running successful blogs. Anyone who wants to build a business, a career, or simply bring millions of readers to their sites needs to read Bloggers Boot Camp. An invaluable reference for anyone!

- Stephen Schleicher, Executive Producer, MajorSpoilers.com

John Biggs blogging experience and his understanding of the social media environment is exceptional, and weve taken a lot of leads from him in the way weve developed our own media approaches for Raspberry Pi over the last few years. Its great to have his and Charlies expertise collected in one place: if a fluency with social media is something you need to develop for your career; if you want to hike up your existing readership; or if youre confused about what best practice is in whats fast becoming a business essential, you absolutely need to read this book.

Liz and Eben Upton, Raspberry Pi Foundation

Blogger's Boot Camp isn't just a no-nonsense guide to what works online--write about your passions and know who you are--but a great introduction to the business realities that inform the modern practice of niche-interest journalism written on very short deadlines. From coding nitty-gritty to production protips, blunt truths and advertising, it has everything you need to go right ahead afterward and break every rule they tell you.

Rob Mullins, Raspberry Pi Foundation

Acknowledgments xi
Introduction xiii
1 The Niche
1(14)
What's Your Name, Private?
1(1)
What the Heck Is Blogging?
2(4)
What Is a Blogger?
6(1)
The Four Questions
7(3)
The Two Rules
10(5)
2 Getting Started
15(26)
Basic HTML for Bloggers
15(2)
CSS and the Single Blogger
17(2)
Pick a Domain
19(1)
Ready-Made Platforms
20(2)
How Do I Pick a Platform?
22(10)
Should You Hire a Web Designer?
32(1)
Running Your Own Server
32(1)
Tools of the Trade
33(8)
3 Target Practice
41(16)
Enhance Your Writing by Reading
41(1)
Writing
42(2)
The 1,000 Words Rule
44(1)
The Bloggers Survival Kit: Essential Skills for Getting through the Day
45(3)
Blog Photography Tips
48(2)
Videography
50(7)
4 Hello, World
57(8)
Introducing Yourself
57(2)
Producing Intro Posts
59(1)
Writing Your Contact Page
60(1)
Building a Social Media Presence
61(4)
5 What to Write About
65(20)
Old and New
66(1)
Need to Know
67(2)
How to Decide What Matters to Your Readers
69(1)
Finding News
69(1)
RSS
69(1)
How to Select Sites for RSS
70(1)
Building Your RSS Feed
71(1)
Twitter
72(2)
Linkedin
74(1)
Aggregators Such as Google News
74(1)
Google Trends
75(1)
More Sources: Press Releases from PR People
75(1)
Conferences/Trade Shows
76(1)
Dinners and Events
77(1)
Tipsters
78(1)
Dealing with PR People
78(1)
Review Units
79(1)
Is It Worth It to Review?
79(1)
How to Snag Review Units
79(1)
Review It or Not---Pan It or Skip It?
80(1)
Should I Return Review Units?
80(1)
Further News Gathering
80(1)
Ten Questions to Ask before Posting
81(4)
6 How to Write a Blog Post
85(24)
When Should You Post?
86(1)
Deadly Headline Kills 200,000 Innocent Readers
87(2)
To Capitalize or Not to Capitalize
89(1)
Use Perfect Grammar or Your Credibility Is Shot
90(1)
Top Fifty Grammar, Usage, and Style Goofs
91(7)
Blogging Traps
98(1)
Types of Posts
99(4)
Battles
103(1)
Graphics and How to Use Them
103(1)
Snark and the Single Blogger
104(1)
Post Length
105(1)
Being a Better Blogger
105(4)
7 Mob Rule, Inciting a Riot, and Freedom of Speech
109(12)
Gizmodo's Commenting Evolution: A Case Study
110(3)
You're in Control
113(2)
Dealing with the Angry Mob
115(3)
Understanding Spam
118(1)
Rewarding Loyal Fans
119(2)
8 Building Traffic, Making Money, and Measuring Success
121(24)
SEO for Bloggers
121(4)
Off-Page
125(1)
The SEO Bottom Line
125(1)
Social Media
125(1)
Social Media Tips
126(6)
Contests
132(1)
Promote!
132(1)
Measuring Success
133(4)
How to Make Money
137(8)
9 Ethics Problems and How to Solve Them
145(10)
Libel and Slander
145(2)
Shield Law
147(1)
Mr(s). Cellophane
147(2)
Junket Junkies
149(1)
Free Stuff
150(2)
Caught in a Trap
152(1)
Leaks and Trust
152(1)
Stand Up Straight, Private
153(2)
10 Expanding Your Blogging Horizons
155(6)
The Job Hunt
156(2)
Follow Your Own Dreams
158(1)
Get Rich Quick?
158(3)
11 Building an Empire
161(10)
Knowing When to Call in Reserves
161(2)
How to Be a Blogger Boss
163(1)
How to Find Bloggers
164(1)
Keeping Connected
165(1)
Firing
166(1)
Paying Bloggers
167(1)
Group Blogging Workflow
167(1)
Story Tips via Email
168(1)
Communicate!
169(1)
Joining a Blogging Team
169(1)
Be Careful What You Wish For
169(2)
Appendix: Tips and Tricks of the Trade 171(4)
Index 175
Charlie White is an author and consultant who's been writing articles published in magazines and websites since the early days of the Internet. He's written for Wired and Popular Science magazines, was Senior Editor of Mashable, Senior Associate Editor for gadget site Gizmodo and Deputy Editor of NBC Universal tech site DVICE. Hes written more than 9,000 published articles, totaling more than 3 million words. Before he began writing magazine articles, blog posts and books, Charlie enjoyed a 30-year career as an Emmy award-winning television producer/director, directing five national television series for PBS





John Biggs?writes about technology for the?46 million page-view-per-month website?TechCrunch. He was former editor of Gawker Media's?Gizmodo. He has a Masters Degree in Business and Economic Journalism from NYU and is currently completing a non-fiction study of Marie Antoinettes watch (hes also a watch nut). After spending four years as an IT programmer during the dot-com era, he became a full-time journalist. Hes the author of the book,?Black Hat: Misfits, Criminals, and Scammers in the Internet Age.