This new handbook takes the broadest possible view of typography, defining it as design for reading. It considers all kinds of reading matter and visual communication systems; digital, environmental, printed, and produced by hand.
By offering a rich collection of texts that are genuinely international in authorship and in scope, it seeks to rebalance the Western bias of so many books on the subject. It gives space to new voices and emerging standpoints about the global nature of design, the needs of particular communities of readers, and about the need for inclusivity and historical understanding in design practice and research.
Thirty-seven chapters by forty-three contributors show the interdisciplinary range of research in typography today, exemplifying the relationship between history, theory, and practice that is at the heart of the discipline. They feature over 500 illustrations, mostly in colour, and full bibliographic references.
Topics include: Typography and sociolinguistics Frameworks for considering scripts and multilingual documents Historical and contemporary Arabic-script typographic practice Designing fonts for marginalized communities in Asia, Africa, and North America The earliest movable type in China in the tenth century Understanding Japanese and Korean typography Approaches to legibility Western influence on the typography of indigenous writing systems Political and technological factors that shape typography Experimental and commercial publishing contexts The type design industry today Typography in the environment
Arvustused
This substantial volume establishes a new benchmark within the field, offering detailed historical and empirical research and critical scholarly analysis not only of the myriad variations in letterforms, but also of the underlying typographic systems employed in typesetting. This book is an indispensable resource for scholars, designers, and practitioners involved in typography as the production of language. * Fraser Muggeridge, graphic designer and convenor of 'Typography Theory Practice' conference * An essential tool for understanding typographic history, practice, and theory on a global scale. * Eric Karnes, Drexel University, USA *
Muu info
A much-needed scholarly assessment of the field of typography, covering historical, technical and critical perspectives from a range of international contributors
Introduction
1. The skeletons and dresses of writing systems: A (grapho)linguistic
perspective on graphic structure and variation
Dimitrios Meletis
2. Putting the worlds writing systems into print: Triumphs and tribulations
Graham Shaw
3. The origin and development of early Chinese movable type
Xunchang Cheng
4. Type design as a collaborative process with particular reference to South
Asian scripts
Fiona Ross
5. A framework for research-informed typeface design: Starting with Greek
Gerry Leonidas
6. Analysing the typography of bilingual documents: Descriptive frameworks
for graphical and spatial attributes of text
Keith Tam
7. Some influences on legibility: Who or what has changed notions of
legibility through time?
Mary C. Dyson , Niki Sioki, and Mila Waldeck
8. The work of text in the age of digital information: Who (or what) makes
typographic decisions?
John Hudson
9. The process of shaping text: An engineers perspective
Simon Cozens
10. Change in the digital type industry
Dan Rhatigan, Doug Wilson , and David Lemon
11. The straitjacket of modernity : The New Nagari project and typeface
design in India
Vaibhav Singh
12. Hebrew type designs of the 1950s : Typographic building blocks of a new
nation
Adi Stern
13. The impact of Latinization on Armenian reading matter: A case study in
newspapers
Elena Papassissa
14. The peculiarities of Cyrillic letterforms: Design variation and
correlation in Russian typefaces
Maxim Zhukov
15. Cyrillic beyond Russia: Four reflections in history
John Hudson
16. Latin American vernacular lettering
Priscila L. Farias
17. Sea facing: Typography at the English seaside
Justin Burns
18. Drawing Irelands new typographic horizons
Clare Bell
19. Type-like: The special case of stencil work
Eric Kindel
20. Analysing typographic meaning-making in urban spaces: Four illustrative
case studies
Irmi Wachendorff
21. Twentieth-century Black American design in context
Greg Bunbury
22. The calligraphy, lettering, and typography of Louise E. Jefferson: A
Black woman designer in twentieth-century America
Tasheka Arceneaux-Sutton
23. Experimental publishing: Alternative networked cultures and new archival
initiatives
Ruth Blacksell
24. The clothes words wear: Mapping meaning in dictionaries through
typography
Paul Luna
25. Aspects of inclusive text design
Sofie Beier
26. Towards understanding diversity in Arabic typestyles: A study of readers
preferences in Arabic typefaces for text composition
Mohamad Dakak
27. Infinite loops: On the contours of Chinese type
Caspar Lam and YuJune Park
28. A Japanese typography primer: Unity from diversity
Mariko Takagi
29. Hangeul, the script of expansion and harmonization
Yanghee Ryu
30. From reed to steel: The origins of nastaliq type-making in
nineteenth-century Istanbul and Cairo
Borna Izadpanah
31. Reading text in Square Kufic: Deciphering calligraphy in complex graphic
forms
Mamoun Sakkal
32. Secondary styles in Georgian typography
Ana Sanikidze
33. Modified Arabic scripts used by Uyghur, Kazakh, and Kyrgyz speakers in
Xinjiang, China
Huati Wulan
34. Democratizing effective typographic expression: The role of Meitei Mayek
in local and global communication
Neelakash Kshetrimayum
35. Native American typography: Reinforcing cultural identity
Juliet Shen
36. A typeface design for Africa: Designing a multi-script typeface family
Mark Jamra and Neil Patel
37. Typographys duty to language: Figurations of language in
twentieth-century typographic discourse
Robin Fuller
Paul Luna is Emeritus Professor at the University of Reading, UK, and author of Typography: A Very Short Introduction (2018). He has written on the relationship between typography and lexicography, and for many years directed the design of English and bilingual dictionaries at Oxford University Press.
Fiona Ross is Professor in Type Design at the University of Reading, UK. With a background in languages and Indian palaeography, she specializes in type design for Arabic, South Asian, and Thai writing systems. Fiona has received the SoTA Typography Award (2014) and the Type Directors Club Medal (2018).
Aaris Sherin is an educator, writer, and designer. She is Professor of Graphic Design at St Johns University, New York, USA, and the author of Sustainable Thinking (Bloomsbury, 2017) and Introduction to Graphic Design (Bloomsbury, 2017).
Vaibhav Singh is an independent researcher, typographer, and type designer. Previously a British Academy Postdoctoral Fellow and chairman of the Printing Historical Society, he is the editor of the journal Contextual Alternate and co-editor of the Bloomsbury research series Notes on Typography.
Sue Walker is co-director of the interdisciplinary Centre for Book Cultures and Publishing, and director of the Lettering, Printing, and Graphic Design Collections in the Department of Typography and Graphic Communication at the University of Reading, UK. Her research interests are in book design for young people and the relationship between typography and language.
