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Book on Public Speaking [Pehme köide]

  • Formaat: Paperback / softback, 246 pages, kõrgus x laius: 215x139 mm, Illustrations
  • Ilmumisaeg: 24-Aug-2017
  • Kirjastus: Morgan James Publishing llc
  • ISBN-10: 168350321X
  • ISBN-13: 9781683503217
  • Formaat: Paperback / softback, 246 pages, kõrgus x laius: 215x139 mm, Illustrations
  • Ilmumisaeg: 24-Aug-2017
  • Kirjastus: Morgan James Publishing llc
  • ISBN-10: 168350321X
  • ISBN-13: 9781683503217
If you look at the trends of over 30 years ago in fashion, technology, architecture, and any other industry, what was cutting edge back then has become cliché and grossly out of date now. But in the speaking industry, most people get up and still walk, talk, and sound like the 1980s motivational speakers of yesteryear. The Book on Public Speaking takes a head-on approach and challenges the status quo for business leaders that speak in front of their staff, board of directors, and the public. After reading this book you will be privy to the most current methods for speaking to an audience for maximum impact in todays more sophisticated and skeptical culture. If you are the type of business leader who has achieved a level of success in life and feel compelled to share your story with the world, dont lessen that impact by imitating out-dated speaking techniques. Instead, break the mold of the speaker cliché and tap into a speaking style that is authentic, packs a punch, and leaves the audience wanting more.

Muu info

Author has over 2K Twitter followers and will be pursuing local print, radio, and TV media appearances in Tampa, Florida. He is also continuing to grow a platform online with social media, blogging, email newsletter, and a website.
Special Thanks xiii
Foreword xv
Introduction xix
Chapter 1 Are You the Next Great Speaker? 1(12)
What Does It Take to be Great?
2(1)
How Great Do You Really Need to Be?
3(4)
All Public Speakers are Broke
7(6)
Become a Specialist
10(1)
Become a Published Author
10(3)
Part 1: On Stage 13(82)
Chapter 2 How to Begin a Presentation
15(5)
Once Upon a Time...
17(1)
Hold On, Let Me Stall
18(2)
Chapter 3 Setting the Stage
20(13)
Approachability from Stage
23(1)
Perception Becomes Reality
24(1)
To See or Not to See, That isn't Really the Question
25(1)
Hello, Is This Mic On?
26(1)
The Stage
27(1)
Center Piece or Centered Peace?
28(1)
Dump the Music Stands
28(1)
Some Things Just Don't Compute
29(1)
Screen Placement
30(1)
Memorizing Your Presentation
31(2)
Chapter 4 Crank It Up!
33(3)
What Determines Your Rate
33(1)
What Is That Truth?
34(2)
Chapter 5 Body Language
36(5)
The Leveler
37(1)
The Placater
37(1)
The Blamer
38(1)
The Computer
38(1)
The Distracter
39(1)
Put it All Together
40(1)
Chapter 6 How Thick Is Your Skin?
41(5)
Chapter 7 The Art of Giving Feedback
46(4)
Seminar/Workshop Speakers
46(2)
Keynote Speakers
48(2)
Chapter 8 How's Your Credit?
50(17)
How to Avoid Living in a Van Down by the River
53(2)
The Insultingly Obvious Questions
55(1)
Advice Only Works if You Use it
56(1)
Can I Not Have This Dance?
57(2)
Hey! Look at my Ferrari!!!
59(2)
I Already Know About You
61(1)
You Didn't Kill Yourself
61(2)
Next!?
63(1)
Don't Be L.A.M.E.
63(1)
What Level is This?
64(3)
Chapter 9 How's Your Energy?
67(6)
I Don't Mean to Pop Your Bubble
69(4)
Chapter 10 The Controversial Truth about Selling from the Stage
73(7)
"How Much Is Too Much?"
75(2)
Features
77(1)
Benefits
78(2)
Chapter 11 How Powerful Are Your Points?
80(7)
The 3 Worst Things in Your Slides
81(6)
Chapter 12 Putting It All Together
87(8)
I Won't Just Wing It
88(3)
The Evolution of Spontaneity
91(2)
Push Through the Dip
93(2)
Part 2: On Camera 95(28)
Chapter 13 Interviewing Skills
97(11)
Be the Hostess with the Mostest
98(1)
You Are Their First Impression
99(1)
Don't Get Lazy
100(2)
Dig Baby Dig!
102(2)
Yes or No, That isn't the Question
104(2)
The Best Interviewers Have the Best Butts
106(1)
Who's Late for the Party?
106(2)
Chapter 14 Guest Skills
108(8)
Know Your Outcome
109(1)
Raising Your Profile, Gain Credibility
109(2)
Selling Your Products
111(1)
The Best Guests Have Some Amazing Butts, Too!
112(1)
Make the Host's Job Easy
113(2)
Look Me in the Eyes
115(1)
Chapter 15 Lights, Camera, Action!
116(7)
Through the Looking Glass
117(1)
Show Me Some Cheese
118(1)
Is There Something in Your Eye?
119(1)
Don't Look Down
120(1)
Who is This 'Everyone' You Keep Talking About?
121(1)
Get Grounded
121(2)
Part 3: Behind The Desk 123(96)
Chapter 16 Show Me the Money!
125(9)
Always Get Paid
125(4)
Critical Error #1-Stop Thinking You Are Kevin Costner!
129(1)
Helpful Hint #1-Start Thinking You Are the Karate Kid!
129(1)
Helpful Hint #2-The Key to Big Money...Think Small!
130(2)
Helpful Hint #3-Find a Mentor
132(2)
Chapter 17 The Ultimate Fair-Weathered Friend
134(6)
You Are in the Business of Helping People
136(4)
Chapter 18 Finding a Promoter
140(3)
Chapter 19 You Expect Me to Pay How Much?
143(6)
Chapter 20 One Page, Many Requests
149(6)
Your Brief Bio
150(2)
What They Will Learn in the Keynote
152(1)
Booking Information (who to contact)
153(2)
Chapter 21 Risk Minimizers
155(5)
Case Study #1
156(1)
Case Study #2
157(1)
Solution #1
158(1)
Solution #2
158(2)
Chapter 22 You're Bound to Have Some Bumps
160(4)
Warning Sign #1
161(1)
Warning Sign #2
162(1)
Warning Sign #3
162(1)
Warning Sign #4
162(2)
Chapter 23 What a Tool!
164(5)
Case Study
165(1)
You...Light Up My Life...
166(1)
Here Are Some Standards When Selecting a Projector
166(1)
New or Used?
167(1)
How Much Is Too Much?
167(1)
To Rent or Buy?
168(1)
Where Should I Shop?
168(1)
Chapter 24 Protecting Your Intellectual Property
169(6)
For Your Inconvenience
170(1)
Price Your Products Affordably
171(1)
Case Study #1
171(1)
Case Study #2
172(3)
Chapter 25 Selling Your Seminars
175(10)
Pain in the Present
177(1)
Hope in the Future
178(1)
Faith in Your Promise
179(1)
A Sense of Urgency
179(1)
Overcoming Resistance
180(2)
"No doesn't really mean NO!"
182(1)
#1 Your Program is Lacking Something
183(1)
#2 Your Program has a Turn-Off
183(1)
#3 They Want Something They Think Your Program is Lacking, But it Actually Has It
184(1)
Chapter 26 How to Spin a Cancellation
185(6)
Preventative Maintenance
187(1)
Damage Control
188(3)
Chapter 27 The Slot Machine of the Speaking World
191(6)
The Slot Machine
193(1)
Creating Your Product
193(4)
Chapter 28 Your Demo Reel
197(10)
The Visual One Sheet
197(4)
During the Interview
201(1)
Preparing the Volunteer
202(1)
On Video Production
203(4)
Chapter 29 You're Only As Good As Your Team
207(6)
Event Manager (EM)
207(1)
Administrative Services Coordinator (ASC)
208(1)
Registration Coordinator (RC)
209(1)
Personal Assistant to Trainer (PA)
209(1)
Product Sales Representative (PSR)
210(1)
Audio/Video Technician (AV Tech)
211(1)
Security
211(1)
Get a Checklist
212(1)
Chapter 30 Are You Committed or Passionate?
213(6)
About the Author 219
Topher Morrisons speaking career has spanned over the past 30 years. Hes traveled throughout the US, UK, Australia, & Singapore, and has earned a global reputation as an expert in mass-communications and influence. He is featured in the award-winning documentaries "The Compass" and "Riches," and his first book, Stop Chasing Perfection & Settle for Excellence, has been hailed as The self-help book for people who are sick of self-help books. His book, Collaboration Economy, has become the go-to book for businesses preparing for the new collaboration age. Most recently, he was accepted onto the University of Tampa's Board of Fellows and ranked in the top 10 Business Speakers in Tampa Bay, FL the headquarters for Topher Communications.

In contrast to most professional speakers, Tophers shockingly honest, sometimes irreverent, and always down-to-earth approach is surprisingly infectious. His personality and straightforward manner are perfect for the business leader who is tired of fleeting success in self-help sinkholes. He is not afraid to tell it like it is and shatters the myth of achieving overnight success. Instead, Topher speaks to the person who could care less about motivational 'magic wands' and is more focused on getting tangible, proven strategies to become a key person of influence in their company, network, or industry.