You know what good leadership looks like. You've learned the models, tools, and techniques. And yet, under pressure, everything slips: conversations derail, tension builds, people resist. You fall back into old patterns, even when you know better. Why?
Because most leadership advice focuses on behaviour, without explaining what's actually driving it.
This book gives you that missing piece.
First, you'll understand how the brain works, cutting through the myths. Then, how to use it to solve real leadership challenges.
It translates modern neuroscience into clear, practical insight you can use immediately. Instead of remembering techniques, you understand what's happening and know how to respond.
You will learn to: · Shape the conditions where people perform at their best · Master your energy, not just your time · Bridge generational and cultural gaps, turning friction into advantage · Handle difficult conversations without the emotional hangover · Apply small, practical shifts that work in real life, at work and at home
Through real stories, brain-based insights, and pressure-tested tools, you'll understand what's driving behaviour.
Then use it. That's the advantage nobody told you about.
Arvustused
"Inspiring and eye-opening, this is a vital resource for the modern C-suite." -- Holger Seim, Co-founder and CEO, Blinkist "If you lead people, this book will change how you think, communicate and perform." -- Federico Pastorelli, Head of Ferrari North Europe, Ferrari "In a world of leadership theories, Bruna De Palo provides something far more valuable: a practical, neuroscience-backed roadmap for real change. This book is a vital resource for any leader who wants to understand the 'why' behind human behavior and achieve sustainable growth." -- Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Wont Get You There "Bruna helped me navigate a period of extreme uncertainty. This book brilliantly turns the science of how our brains predict responses into a practical manual for building psychological safety and resilience." -- Paul Smith, Vice President, Transformation, Mobility & Convenience Europe, BP "Bruna's neuroscience-based approach helped me become a better father, partner, professional, and leader. Deeply practical, highly impactful, and valuable enough that I've recommended her to hundreds of leaders." -- David Power Former Head of Agency & Specialist Sales, Google now Global Head of Channels and Partnerships, Semrush
Bruna De Palo is a neuroscience-based executive coach and leadership strategist with 3,000+ hours helping leaders in Fortune 500 companies including Google, American Express and beyond. Italian by birth and global by choice, she blends solid science with humour and a practical style that makes learning stick, turning brain science into tools that shift behaviour fast. She speaks internationally, helping leaders across cultures and generations transform how they lead, collaborate, and thrive.
