"Inspiring and eye-opening, this is a vital resource for the modern C-suite." -- Holger Seim, Co-founder and CEO, Blinkist "If you lead people, this book will change how you think, communicate and perform." -- Federico Pastorelli, Head of Ferrari North Europe, Ferrari "In a world of leadership theories, Bruna De Palo provides something far more valuable: a practical, neuroscience-backed roadmap for real change. This book is a vital resource for any leader who wants to understand the 'why' behind human behavior and achieve sustainable growth." -- Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Wont Get You There "Bruna helped me navigate a period of extreme uncertainty. This book brilliantly turns the science of how our brains predict responses into a practical manual for building psychological safety and resilience." -- Paul Smith, Vice President, Transformation, Mobility & Convenience Europe, BP "Bruna's neuroscience-based approach helped me become a better father, partner, professional, and leader. Deeply practical, highly impactful, and valuable enough that I've recommended her to hundreds of leaders." -- David Power Former Head of Agency & Specialist Sales, Google now Global Head of Channels and Partnerships, Semrush
