| Acknowledgments |
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1 Ethics, Legality and the RTDNA and SPJ Codes of Ethics |
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1 | (16) |
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1 | (2) |
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Fake News and the Question of Whether Facts Are Facts |
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3 | (1) |
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4 | (2) |
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Ethical Decision-Making Starts at the Top |
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6 | (1) |
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6 | (3) |
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The Radio-Television Digital News Association (RTDNA) Code of Ethics and Professional Conduct |
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9 | (3) |
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The Society of Professional Journalists Code of Ethics |
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12 | (3) |
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15 | (1) |
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16 | (1) |
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2 The Business of News n The Big Picture |
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17 | (17) |
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17 | (1) |
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18 | (1) |
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19 | (1) |
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20 | (1) |
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21 | (1) |
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Media Use Is More Complex Than It Used to Be |
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22 | (1) |
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It's Hard to Measure Media Use |
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22 | (2) |
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24 | (1) |
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Where the Programs Come From |
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25 | (1) |
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Where the Money Comes From |
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26 | (1) |
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The Predicted Demise of TV |
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27 | (1) |
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28 | (1) |
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29 | (1) |
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30 | (2) |
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32 | (1) |
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32 | (1) |
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33 | (1) |
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34 | (14) |
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34 | (2) |
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36 | (1) |
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36 | (4) |
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Where Story Ideas Come From |
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40 | (2) |
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42 | (1) |
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Morning and Afternoon Meetings |
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42 | (2) |
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44 | (1) |
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44 | (1) |
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45 | (1) |
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45 | (1) |
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45 | (3) |
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48 | (9) |
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49 | (1) |
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Measuring Engagement and Driving Traffic |
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50 | (1) |
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What It Means on the Ground |
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51 | (2) |
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53 | (1) |
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54 | (1) |
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54 | (1) |
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55 | (1) |
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56 | (1) |
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56 | (1) |
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56 | (1) |
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5 Research, Collecting Information and Bites |
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57 | (15) |
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Some Basic Terms and Concerns |
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57 | (1) |
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58 | (1) |
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59 | (1) |
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Conducting Successful Interviews |
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60 | (9) |
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69 | (1) |
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69 | (1) |
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70 | (1) |
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70 | (2) |
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72 | (9) |
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72 | (1) |
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Writing for the Ear vs. Writing for the Eye |
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73 | (1) |
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73 | (6) |
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79 | (1) |
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79 | (1) |
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79 | (2) |
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81 | (15) |
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82 | (1) |
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82 | (1) |
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83 | (3) |
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86 | (1) |
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86 | (1) |
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87 | (2) |
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89 | (5) |
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94 | (1) |
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94 | (1) |
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94 | (2) |
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96 | (20) |
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96 | (7) |
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103 | (5) |
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What You Didn't Mean to Say |
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108 | (4) |
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112 | (1) |
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112 | (1) |
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113 | (1) |
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113 | (3) |
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9 Sentences lie Keep It Short |
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116 | (10) |
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Make It Clean, Clear and Concise |
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119 | (4) |
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123 | (1) |
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123 | (1) |
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123 | (1) |
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123 | (3) |
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126 | (17) |
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127 | (3) |
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130 | (9) |
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139 | (2) |
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141 | (1) |
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141 | (1) |
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141 | (2) |
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143 | (23) |
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143 | (1) |
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144 | (6) |
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150 | (3) |
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153 | (1) |
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154 | (4) |
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158 | (2) |
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160 | (1) |
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161 | (1) |
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161 | (5) |
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12 Working With Bites, Actualities and Natural Sound |
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166 | (13) |
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The Feel of Natural Sound |
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166 | (1) |
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167 | (4) |
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171 | (3) |
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174 | (1) |
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174 | (1) |
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174 | (5) |
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179 | (1) |
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179 | (5) |
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Putting Packages Together |
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184 | (1) |
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MMJ Video Journalist One-Man-Band |
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185 | (1) |
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186 | (4) |
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190 | (1) |
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190 | (1) |
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191 | (1) |
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191 | (1) |
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14 TV: Working With Pictures |
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192 | (14) |
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The Power of the Visual Image |
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192 | (2) |
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194 | (5) |
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199 | (1) |
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200 | (1) |
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Strong Stories Have Central Characters and a Plot |
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200 | (1) |
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201 | (1) |
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201 | (1) |
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202 | (1) |
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203 | (1) |
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204 | (1) |
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204 | (1) |
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205 | (1) |
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206 | (17) |
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206 | (1) |
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207 | (2) |
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209 | (3) |
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Building a Local Newscast |
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212 | (4) |
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216 | (1) |
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217 | (1) |
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217 | (1) |
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218 | (2) |
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220 | (1) |
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221 | (1) |
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221 | (1) |
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221 | (2) |
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223 | (8) |
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223 | (1) |
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224 | (4) |
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228 | (1) |
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229 | (1) |
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229 | (1) |
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230 | (1) |
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231 | (19) |
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Social Media, Branding and the Reporter Workday |
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231 | (1) |
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232 | (1) |
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Be Everywhere But Not Indiscriminately |
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233 | (2) |
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Use Each Social Medium for What It Does Best |
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235 | (1) |
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236 | (1) |
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237 | (1) |
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238 | (1) |
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238 | (1) |
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Beyond Facebook, Twitter and Instagram |
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239 | (1) |
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239 | (1) |
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239 | (1) |
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MMJ, Backpack Journalists and One-Man-Bands |
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240 | (1) |
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Twenty Survival and Growth Tips |
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241 | (1) |
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242 | (1) |
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243 | (1) |
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244 | (1) |
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244 | (1) |
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244 | (1) |
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The Radio-Television Digital News Association (RTDNA) Social Media and Blogging Guidelines |
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245 | (5) |
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250 | (21) |
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251 | (1) |
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Content Management System |
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252 | (2) |
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254 | (5) |
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"It's a Huge Relief," Parents Win Fight for School Bus |
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259 | (2) |
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261 | (4) |
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265 | (1) |
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266 | (1) |
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267 | (1) |
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267 | (1) |
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267 | (1) |
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Search Engine Optimization and Keywords |
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268 | (1) |
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268 | (1) |
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269 | (1) |
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269 | (1) |
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269 | (2) |
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19 News, Weather and Sports |
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271 | (16) |
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Why News, Weather and Sports? |
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271 | (1) |
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272 | (2) |
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274 | (5) |
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279 | (3) |
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282 | (5) |
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20 Reporting: Seasonal Coverage and the Calendar |
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287 | (11) |
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287 | (1) |
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Solar and Lunar and the World's Major Religions |
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287 | (1) |
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288 | (5) |
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293 | (5) |
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21 Reporting: The GA and Specialized Coverage |
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298 | (24) |
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The General Assignment Reporter |
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298 | (1) |
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Business, Economy and Taxes |
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298 | (5) |
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303 | (4) |
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307 | (3) |
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310 | (2) |
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312 | (3) |
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315 | (3) |
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318 | (2) |
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Top Health and Medical Terms |
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320 | (2) |
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22 TV Script Form, Supers and Glossary |
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322 | (17) |
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322 | (1) |
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323 | (3) |
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326 | (5) |
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Glossary of Broadcast and Online Terms |
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331 | (8) |
| Index |
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