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Bundle: BCOM, 10th plus MindTap, 1 term Printed Access Card 10th edition [Multiple-component retail product]

(University of Southern California), (Stephen F. Austin State University), (Mississippi State University)
  • Formaat: Multiple-component retail product, 320 pages, kõrgus x laius x paksus: 275x217x17 mm, kaal: 782 g, Contains 1 Paperback / softback and 1 Digital online
  • Ilmumisaeg: 14-Feb-2019
  • Kirjastus: South-Western College Publishing
  • ISBN-10: 0357026586
  • ISBN-13: 9780357026588
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  • Formaat: Multiple-component retail product, 320 pages, kõrgus x laius x paksus: 275x217x17 mm, kaal: 782 g, Contains 1 Paperback / softback and 1 Digital online
  • Ilmumisaeg: 14-Feb-2019
  • Kirjastus: South-Western College Publishing
  • ISBN-10: 0357026586
  • ISBN-13: 9780357026588
Learn business communications YOUR way with Lehman/DuFrene/Walker's BCOM, 10E from 4LTR Press. This inviting, easy-reference textbook and online digital learning support guide you through mastering today's business communication concepts and skills. Visually engaging chapters offer helpful study tools like Chapter Review Cards that consolidate review material into a ready-made study tool. BCOM's MindTap allows you to learn with the printed book or completely online, on your terms. Read or listen to the book and study with the aid of instructor notifications, flashcards and practice quizzes. When it's time to review, you can easily gather everything you've flagged or noted into a guide you organize. Track your scores so you know where to focus your efforts and stay motivated in reaching your learning and business communication goals.
Part 1 COMMUNICATION FOUNDATIONS
2(40)
1 Establishing a Framework for Business Communication
2(20)
1-1 Value of Communication
2(1)
1-2 The Communication Process
3(1)
1-3 Communicating Within Organizations
4(4)
1-3a Communication Flow in Organizations
5(3)
1-3b Levels of Communication
8(1)
1-4 Contextual Forces Influencing Business Communication
8(14)
1-4a Legal and Ethical Constraints
9(3)
1-4b Diversity Challenges
12(3)
1-4c Changing Technology
15(2)
1-4d Team Environment
17(5)
2 Focusing on Interpersonal and Group Communication
22(20)
2-1 Behavioral Theories That Impact Communication
22(3)
2-1a Recognizing Human Needs
22(1)
2-1b Stroking
23(1)
2-1c Exploring the Johari Window
23(1)
2-1d Contrasting Management Styles
24(1)
2-2 Nonverbal Communication
25(3)
2-2a Metacommunication
25(1)
2-2b Kinesic Messages
25(1)
2-2c Other Nonverbal Messages
26(1)
2-2d Understanding Nonverbal Messages
27(1)
2-3 Listening as a Communication Skill
28(2)
2-3a Listening for a Specific Purpose
28(1)
2-3b Bad Listening Habits
29(1)
2-4 Group Communication
30(7)
2-4a Increasing Focus on Groups
30(2)
2-4b Characteristics of Effective Groups
32(1)
2-4c Group Roles
33(1)
2-4d From Groups to Teams
33(2)
2-4e Decision Making
35(2)
2-5 Meeting Management
37(5)
2-5a Face-to-Face Meetings
38(1)
2-5b Electronic Meetings
39(1)
2-5c Suggestions for Effective Meetings
39(3)
Part 2 COMMUNICATION ANALYSIS
42(40)
3 Planning and Decision Making
42(16)
3-1 Step 1: Consider the Applicable Contextual Forces
43(2)
3-1a Organizational Culture
43(1)
3-1b Dimensions of Context
44(1)
3-2 Step 2: Determine the Purpose, and Select an Appropriate Channel and Medium
45(2)
3-2a Selecting the Channel and Medium
45(2)
3-3 Step 3: Envision the Audience
47(4)
3-4 Step 4: Adapt the Message to the Audience's Needs and Concerns
51(2)
3-4a Focus on the Audience's Point of View
51(1)
3-4b Communicate Ethically and Responsibly
51(2)
3-5 Step 5: Organize the Message
53(5)
3-5a Outline to Benefit the Sender and the Audience
53(1)
3-5b Sequence Ideas to Achieve Desired Goals
53(5)
4 Preparing Written Messages
58(24)
4-1 The Genre of Business Writing
58(2)
4-2 Effective Introductions, Coherent Paragraphs, and Powerful Sentences
60(6)
Step 6 Prepare the First Draft
60(1)
4-2a Select the Type of Introduction
61(1)
4-2b Develop Coherent Paragraphs
61(3)
4-2c Craft Powerful Sentences
64(1)
4-2d Select the Appropriate Conclusion
65(1)
4-3 Revise to Grab Your Audience's Attention
66(2)
4-3a Cultivate a Frame of Mind for Effective Revising and Proofreading
66(1)
4-3b Apply Visual Enhancements to Improve Readability
67(1)
4-4 Improve Readability
68(10)
Step 7 Revise for Style and Tone
68(1)
4-4a Improve Readability
68(1)
4-4b Eliminate Outdated Expressions
69(1)
4-4c Curb Cache's
69(1)
4-4d Eliminate Profanity
69(2)
4-4e Use Simple, Informal Words
71(1)
4-4f Communicate Concisely
71(2)
4-4g Project a Positive, Tactful Tone
73(1)
4-4h Use Euphemisms Cautiously
74(1)
4-4i Avoid Condescending or Demeaning Expressions
75(1)
4-4j Use Connotative Tone Cautiously
75(1)
4-4k Use Specific Language Appropriately
76(1)
4-4i Use Bias-Free Language
77(1)
4-5 Proofread and Revise
78(4)
Part 3 COMMUNICATION THROUGH VOICE, ELECTRONIC, AND WRITTEN MESSAGES
82(74)
5 Communicating Electronically
82(18)
5-1 Data Security
82(1)
5-2 Appropriate Use of Technology
83(1)
5-2a Determine the Purpose of the Message
83(1)
5-2b Determine Whether the Information Is Personal or Confidential
84(1)
5-2c Decide Whether Positive Human Relations Are Sacrificed
84(1)
5-3 Electronic Mail Communication
84(7)
5-3a Advantages of Email
84(1)
5-3b Guidelines for Preparing Email Messages
84(2)
5-3c Effective Use of Email
86(2)
5-3d Instant and Text Messaging
88(1)
5-3e Text Messaging
89(1)
5-3f Electronic Messages and the Law
90(1)
5-4 Web Page Communication and Social Media
91(4)
5-4a Writing for a Website
92(1)
5-4b Social Media
93(2)
5-5 Voice and Wireless Communication
95(2)
5-5a Voice Mail Communication
95(1)
5-5b Cellphone Communication
95(2)
5-6 Collaborating in Virtual Teams
97(3)
5-6a Channels of Virtual Collaboration
97(1)
5-6b Virtual Team Collaboration Tools
98(2)
6 Delivering Good- and Neutral-News Messages
100(18)
6-1 Deductive Organizational Pattern
100(1)
6-2 Good-News Messages
101(4)
6-2a Positive News
102(1)
6-2b Thank-You and Appreciation Messages
102(3)
6-3 Routine Claims
105(2)
6-3a Claim Message
105(1)
6-3b Favorable Response to a Claim Message
105(2)
6-4 Routine Requests
107(4)
6-4a Requests for Information
107(1)
6-4b Favorable Response to a Routine Request
108(1)
6-4c Positive Response to a Favor Request
108(1)
6-4d Form Messages for Routine Responses
109(2)
6-5 Routine Messages About Orders and Credit
111(3)
6-5a Acknowledging Customer Orders
111(1)
6-5b Providing Credit Information
112(1)
6-5c Extending Credit
112(2)
6-6 Procedural Messages
114(4)
7 Delivering Bad-News Messages
118(20)
7-1 Choosing an Appropriate Channel and Organizational Pattern
118(3)
7-1a Channel Choice and Commitment to Tact
118(1)
7-1b Use of the Inductive Approach to Build Goodwill
119(1)
7-1c Exceptions to the Inductive Approach
120(1)
7-2 Developing a Bad-News Message
121(4)
7-2a Writing the Introductory Paragraph
121(1)
7-2b Presenting the Facts, Analysis, and Reasons
122(1)
7-2c Writing the Bad-News Statement
122(1)
7-2d Offering a Counterproposal or "Silver Lining" Idea
123(1)
7-2e Closing Positively
124(1)
7-3 Refusing a Request
125(2)
7-4 Denying a Claim
127(2)
7-5 Denying Credit
129(1)
7-6 Delivering Constructive Criticism
130(2)
7-7 Communicating Negative Organizational News
132(6)
7-7a Breaking Bad News
132(3)
7-7b Responding to Crisis Situations
135(3)
8 Delivering Persuasive Messages
138(18)
8-1 Persuasion Strategies
138(3)
8-1a Plan Before You Write
138(2)
8-1b Use the Inductive Approach
140(1)
8-1c Apply Sound Writing Principles
140(1)
8-2 Sales Messages
141(6)
8-2a Gain Attention
141(1)
8-2b Focus on a Central Selling Feature
142(1)
8-2c Use an Original Approach
142(1)
8-2d Generate Interest by Introducing the Product, Service, or Idea
143(1)
8-2e Create Desire by Providing Convincing Evidence
144(2)
8-2f Motivate Action
146(1)
8-3 Persuasive Requests
147(9)
8-3a Making a Claim
147(1)
8-3b Asking a Favor
147(3)
8-3c Requesting Information
150(1)
8-3d Persuading Within an Organization
150(6)
Part 4 COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS
156(74)
9 Understanding the Report Process and Research Methods
156(18)
9-1 Characteristics of Reports
156(3)
9-1a Types of Reports
157(2)
9-1b Proposals
159(1)
9-2 Basis for Reports: The Problem-Solving Process
159(2)
9-2a Recognizing and Defining the Problem
159(2)
9-3 Selecting a Method of Gathering Information
161(3)
9-3a Secondary Research
161(2)
9-3b Primary Research
163(1)
9-4 Collecting and Organizing the Data
164(5)
9-4a Collecting Secondary Data
164(1)
9-4b Collecting Data Through Surveys
165(4)
9-4c Avoiding Data-Gathering Errors
169(1)
9-4d Documenting Sources of Information
169(1)
9-5 Arriving at an Answer
170(4)
9-5a Analyzing the Data
170(2)
9-5b Interpreting the Data
172(2)
10 Managing Data and Using Graphics
174(12)
10-1 Communicating Quantitative Information
174(1)
10-2 Using Graphics
175(2)
10-2a Effective and Ethical Use of Graphics
176(1)
10-3 Types of Graphic Aids
177(6)
10-3a Tables
178(1)
10-3b Bar Charts
178(2)
10-3c Line Charts
180(1)
10-3d Pie Charts
181(1)
10-3e Maps
181(1)
10-3f Flowcharts
181(2)
10-3g Other Graphics
183(1)
10-4 Including Graphics in Text
183(3)
10-4a Positioning Graphics in Text
185(1)
11 Organizing and Preparing Reports and Proposals
186(20)
11-1 Parts of a Formal Report
186(5)
11-1a Preliminary Parts of a Report
187(3)
11-1b Report Text
190(1)
11-1c Report Addenda
190(1)
11-2 Organization of Formal Reports
191(3)
11-2a Writing Convincing and Effective Reports
191(3)
11-3 Choosing a Writing Style for Formal Reports
194(1)
11-3a Enhancing Credibility
195(1)
11-4 Short Reports
195(6)
11-4a Memorandum, Email, and Letter Reports
195(1)
11-4b Form Reports
195(6)
11-5 Proposals
201(5)
11-5a Proposal Structure
201(2)
11-5b Proposal Preparation
203(3)
12 Designing and Delivering Business Presentations
206(24)
12.1 Planning an Effective Business Presentation
206(3)
12-1a Identify Your Purpose and Consider the Channel
207(1)
12-1b Know Your Audience and Consider the Context
208(1)
12-2 Organizing the Content
209(3)
12-2a Introduction
209(1)
12-2b Body
210(2)
12-2c Closing
212(1)
12-3 Designing Compelling Presentation Visuals
212(5)
12-3a Designing Presentation Visuals
213(2)
12-3b Adding Multimedia to PowerPoint Presentations
215(2)
12-3c Design Tips for Audience Handouts and Notes Pages
217(1)
12-4 Refining Your Delivery
217(5)
12-4a Delivery Method
217(1)
12-4b Vocal Qualities
217(2)
12-4c Delivery Style
219(3)
12-5 Adapting to Alternate Delivery Situations
222(8)
12-5a Culturally Diverse Audiences
222(2)
12-5b Team Presentations
224(2)
12-5c Distance Presentations
226(1)
12-5d Crisis Communication
227(3)
Part 5 COMMUNICATION FOR EMPLOYMENT
230(46)
13 Preparing Resumes and Application Messages
230(30)
13-1 Preparing for the Job Search
230(5)
13-1a Gathering Essential Information
230(1)
13-1b Identifying Potential Career Opportunities
231(4)
13-2 Planning a Targeted Resume
235(6)
13-2a Standard Parts of a Resume
236(4)
13-2b Types of Resumes
240(1)
13-3 Preparing Resumes for Print and Electronic Delivery
241(9)
13-3a Preparing a Print (Designed) Resume
242(2)
13-3b Preparing Electronic Resume Submissions
244(6)
13-4 Supplementing a Resume
250(2)
13-4a Professional Portfolios
250(2)
13-4b Employment Videos
252(1)
13-5 Composing Application Messages
252(8)
13-5a Persuasive Organization
254(2)
13-5b General Writing Guidelines
256(1)
13-5c Finishing Touches
257(3)
14 Interviewing for a Job and Preparing Employment Messages
260(16)
14-1 Understanding Types of Employment Interviews
260(3)
14-1a Structured Interviews
260(1)
14-1b Unstructured Interviews
261(1)
14-1c Stress Interviews
262(1)
14-1d Series Interviews
262(1)
14-1e Phone Interviews
262(1)
14-1f Virtual Interviews
262(1)
14-2 Preparing for an Interview
263(1)
14-2a Research the Company
263(1)
14-2b Study Yourself
263(1)
14-2c Plan Your Appearance
264(1)
14-2d Plan Your Time and Materials
264(1)
14-2e Practice
264(1)
14-3 Conducting a Successful Interview
264(6)
14-3a The Opening Formalities
264(1)
14-3b The Information Exchange
265(5)
14-3c The Closing
270(1)
14-3d Additional Considerations for Phone Interviews
270(1)
14-4 Preparing Other Employment Messages
270(6)
14-4a Application Forms
270(1)
14-4b Follow-Up Messages
270(1)
14-4c Thank-You Messages
271(1)
14-4d Job-Acceptance Messages
272(1)
14-4e Job-Refusal Messages
272(1)
14-4f Resignation Messages
272(2)
14-4g Recommendation Requests
274(2)
Grammar& Usage Appendix 276(24)
Style Appendix 300(15)
References 315(4)
Index 319
Dr. Carol Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned her bachelors and masters degrees in business education from the University of Southern Mississippi and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication (ABC). She and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award for ABC. Her consulting and training activities for industry have focused on multimedia development, business presentations and written communication. Dr. Robyn Walker is a professor emerita of management communication at the Center for Management Communication at the University of Southern California's Marshall School of Business, where she taught business writing and business communication to undergraduate and graduate students. She earned a master's and a doctoral degree in communication from the University of Utah and a master's degree in professional writing from the University of Southern California. She also holds an M.B.A. Dr. Walker has held faculty appointments at the University of Arizona and California State University-Fullerton. Before entering academia, Dr. Walker worked as a professional writer and editor with such organizations as United Press International, McGraw-Hill and Novell. She also has worked as a writing consultant for companies such as Hoffman LaRoche Pharmaceuticals and Franklin-Covey, Inc. She has published articles and has delivered dozens of conference papers on intercultural communication, computer-mediated communication, communication leadership and business communication pedagogy. She is the editor of Business and Professional Communication Quarterly and former editor of the International Journal of Business Communication. She is co-editor of Discourse Perspectives on Organizational Communication (Fairleigh Dickinson University Press); co-author of LEADERSHIP TALK: A DISCOURSE APPROACH TO LEADER EMERGENCE (Business Expert Press) and FUNDAMENTAL THEORIES OF BUSINESS COMMUNICATION: LAYING A FOUNDATION FOR THE FIELD (Palgrave-Macmillan). She is also a member of the Association of Business Communication (ABC). Dr. Debbie DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelors and masters degrees in business education from Nicholls State University and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication (ABC) and has been a business communication consultant to various organizations from the business, industry and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for ABC.