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Business and Administrative Communication 11th edition [Kõva köide]

  • Formaat: Hardback, 768 pages, kõrgus x laius x paksus: 285x216x31 mm, kaal: 1638 g, 105 Illustrations
  • Ilmumisaeg: 16-Mar-2014
  • Kirjastus: McGraw Hill Higher Education
  • ISBN-10: 0073403253
  • ISBN-13: 9780073403250
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  • Lisa soovinimekirja
  • Formaat: Hardback, 768 pages, kõrgus x laius x paksus: 285x216x31 mm, kaal: 1638 g, 105 Illustrations
  • Ilmumisaeg: 16-Mar-2014
  • Kirjastus: McGraw Hill Higher Education
  • ISBN-10: 0073403253
  • ISBN-13: 9780073403250
Teised raamatud teemal:
Uses a rhetorical emphasis of audience, purpose, and context allowing communicators to shape their messages appropriately for all channels and purposes. This book conveys the best possible advice to students while Connect Business Communication allows students to apply concepts and practice skills.

Business and Administrative Communication (BAC) is flexible, comprehensive & up-to-date, specific & interesting.BAC uses a rhetorical emphasis of audience, purpose, and context allowing communicators to shape their messages appropriately for all channels and purposes.

BAC conveys the best possible advice to students while Connect Business Communication allows students to apply concepts and practice skills. In short -Connect + BAC = An effective communicator
Preface vii
How to Use This Book 1(1)
PART ONE The Building Blocks of Effective Messages
1 Succeeding in Business Communication
2(24)
Newsworthy Communication
3(2)
Benefits of Good Communication Skills
5(1)
"I'll Never Have to Write Because..."
6(1)
Communicating on the Job
7(1)
The Cost of Communication
8(1)
Costs of Poor Communication
8(4)
Wasted Time
9(1)
Wasted Efforts
10(1)
Lost Goodwill
10(1)
Legal Problems
11(1)
Basic Criteria for Effective Messages
12(1)
Using Technology for Communication
13(1)
Following Conventions
13(1)
Understanding and Analyzing Business Communication Situations
13(1)
How to Solve Business Communication Problems
14(4)
Gather Knowledge and Brainstorm Solutions
14(1)
Answer the Five Questions for Analysis
15(1)
Organize Your Information to Fit Your Audiences, Your Purposes, and the Situation
16(1)
Make Your Document Visually Inviting
16(1)
Revise Your Draft to Create a Friendly, Businesslike, Positive Style
17(1)
Edit Your Draft for Standard English; Double-Check Names and Numbers
17(1)
Use the Response You Get to Plan Future Messages
17(1)
Summary by Learning Objectives
18(1)
Exercises and Cases
19(4)
Notes
23(3)
2 Adapting Your Message to Your Audience
26(30)
Newsworthy Communication
27(1)
Identifying Your Audiences
28(1)
Analyzing Your Audience
29(5)
Analyzing Individuals
29(1)
Analyzing Members of Groups
30(2)
Analyzing the Organizational Culture and the Discourse Community
32(2)
Choosing Channels to Reach Your Audience
34(3)
Using Audience Analysis to Adapt Your Message
37(4)
1 How Will the Audience Initially React to the Message?
37(1)
2 How Much Information Does the Audience Need?
38(1)
3 What Obstacles Must You Overcome?
39(1)
4 What Positive Aspects Can You Emphasize?
39(1)
5 What Are the Audience's Expectations about the Appropriate Language, Content, and Organization of Messages?
40(1)
6 How Will the Audience Use the Document?
41(1)
Audience Analysis Works
41(1)
Characteristics of Good Audience Benefits
42(2)
1 Adapt Benefits to the Audience
42(1)
2 Stress Intrinsic as well as Extrinsic Motivators
42(1)
3 Prove Benefits with Clear Logic and Explain Them in Adequate Detail
43(1)
4 Phrase Benefits in You-Attitude
44(1)
Identifying and Developing Audience Benefits
44(1)
1 Identify the Needs, Wants, and Feelings that May Motivate Your Audience
44(1)
2 Identify the Objective Features of Your Product or Policy that Could Meet the Needs You've Identified
45(1)
3 Show How the Audience Can Meet Their Needs with the Features of the Policy or Product
45(1)
Audience Benefits Work
45(1)
Writing or Speaking to Multiple Audiences with Different Needs
46(1)
Summary by Learning Objectives
47(1)
Exercises and Cases
48(7)
Notes
55(1)
3 Building Goodwill
56(30)
Newsworthy Communication
57(2)
You-Attitude
59(3)
How to Create You-Attitude
59(2)
You-Attitude beyond the Sentence Level
61(1)
Positive Emphasis
62(5)
How to Create Positive Emphasis
64(3)
How to Check Positive Emphasis
67(1)
Positive Psychology
67(1)
Tone, Power, and Politeness
68(1)
Use Courtesy Titles for People You Don't Know Well
69(1)
Be Aware of the Power Implications of the Words You Use
69(1)
Trust
69(1)
Using Technology to Build Goodwill
70(1)
Reducing Bias in Business Communication
70(6)
Making Language Nonsexist
71(3)
Making Language Nonracist and Nonageist
74(1)
Talking about People with Disabilities and Diseases
75(1)
Choosing Bias-Free Photos and Illustrations
76(1)
Summary by Learning Objectives
76(1)
Exercises and Cases
77(7)
Notes
84(2)
4 Navigating the Business Communication Environment
86(32)
Newsworthy Communication
87(1)
Ethics
88(4)
Corporate Culture
92(1)
Interpersonal Communication
93(7)
Listening
93(2)
Conversational Style
95(2)
Nonverbal Communication
97(2)
Etiquette
99(1)
Networking
99(1)
Time Management
100(2)
Techniques
100(2)
Multitasking
102(1)
Trends in Business Communication
102(8)
Data Security
102(1)
Electronic Privacy
103(2)
Customer Service
105(1)
Work/Family Balance
105(1)
Environmental Concern
106(1)
Globalization and Outsourcing
106(1)
Diversity
107(1)
Teamwork
107(1)
Job Flexibility
108(1)
Innovation and Entrepreneurship
108(1)
Big Data
109(1)
Rapid Rate of Change
110(1)
Summary by Learning Objectives
110(1)
Exercises and Cases
111(4)
Notes
115(3)
PART TWO The Communication Process
5 Planning, Composing, and Revising
118(40)
Newsworthy Communication
119(1)
The Ways Good Writers Write
120(1)
Activities in the Composing Process
120(2)
Using Your Time Effectively
122(1)
Brainstorming, Planning, and Organizing Business Documents
123(1)
Writing Good Business and Administrative Documents
123(4)
Business Styles
124(1)
The Plain Language Movement
125(1)
Individualized Styles
126(1)
Half-Truths about Business Writing
127(1)
Half-Truth 1 "Write as You Talk"
127(1)
Half-Truth 2 "Never Use I"
127(1)
Half-Truth 3 "Never Use You"
127(600)
Half-Truth 4 "Never Begin a Sentence with And or But"
727
Half-Truth 5 "Never End a Sentence with a Preposition"
128(1)
Half-Truth 6 "Never Have a Sentence with More than 20 Words, or a Paragraph with More than 8 Lines"
128(1)
Half-Truth 7 "Big Words Impress People"
128(1)
Half-Truth 8 "Business Writing Does Not Document Sources"
128(1)
Ten Ways to Make Your Writing Easier to Read
128(13)
As You Choose Words
129(3)
As You Write and Revise Sentences
132(8)
As You Write and Revise Paragraphs
140(1)
Organizational Preferences for Style
141(1)
Revising, Editing, and Proofreading
141(5)
What to Look for When You Revise
142(2)
What to Look for When You Edit
144(1)
How to Catch Typos
145(1)
Getting and Using Feedback
146(1)
Using Boilerplate
147(1)
Readability Formulas
147(2)
Summary by Learning Objectives
149(1)
Exercises and Cases
150(6)
Notes
156(2)
6 Designing Documents
158(28)
Newsworthy Communication
159(1)
The Importance of Effective Design as Part of the Writing Process
160(1)
Design and Conventions
161(1)
Levels of Design
162(1)
Guidelines for Document Design
163(6)
1 Use White Space
163(3)
2 Use Headings
166(1)
3 Limit the Use of Words Set in All Capital Letters
166(1)
4 Use No More than Two Fonts in a Single Document
166(1)
5 Decide Whether to Justify Margins
167(1)
6 Put Important Elements in the Top Left and Lower Right Quadrants
168(1)
7 Use a Grid to Unify Graphic Elements
168(1)
8 Use Highlighting, Decorative Devices, and Color in Moderation
168(1)
Using Software Programs for Creating Document Designs
169(1)
Designing Brochures
169(2)
Analyzing Your Rhetorical Situation
169(1)
Drafting the Text
170(1)
Selecting Appropriate Visuals
170(1)
Creating the Design
170(1)
Printing the Brochure
171(1)
Designing Infographics
171(3)
Analyzing Your Rhetorical Situation
171(1)
Researching Your Topic
172(1)
Finding Visuals
172(1)
Drafting the Text
173(1)
Putting It All Together
173(1)
Designing Web Pages
174(2)
Attracting and Maintaining Attention
174(1)
Creating a Usable Home Page
174(1)
Providing Easy Navigation
175(1)
Following Conventions
175(1)
Increasing Accessibility
176(1)
Testing the Design for Usability
176(1)
Summary by Learning Objectives
177(1)
Exercises and Cases
178(6)
Notes
184(2)
7 Communicating across Cultures
186(26)
Newsworthy Communication
187(2)
Global Business
189(2)
Local Culture Adaptations
189(1)
Outsourcing
190(1)
International Career Experience
190(1)
Diversity in North America
191(1)
Ways to Look at Culture
192(2)
Values, Beliefs, and Practices
194(1)
Nonverbal Communication
194(5)
Body Language
196(1)
Touch
197(1)
Space
197(1)
Time
197(1)
Other Nonverbal Symbols
198(1)
Oral Communication
199(1)
Understatement and Exaggeration
200(1)
Compliments
200(1)
Approaches to Negatives
200(1)
Writing to International Audiences
200(2)
Learning More about International Business Communication
202(1)
Summary by Learning Objectives
203(1)
Exercises and Cases
203(6)
Notes
209(3)
8 Working and Writing in Teams
212(30)
Newsworthy Communication
213(1)
Team Interactions
214(7)
Roles in Teams
215(1)
Leadership in Teams
216(1)
Decision-Making Strategies
217(2)
Feedback Strategies
219(1)
Characteristics of Successful Student Teams
219(1)
Peer Pressure and Groupthink
220(1)
Working on Diverse Teams
221(1)
Conflict Resolution
222(5)
Sfeps in Conflict Resolution
223(2)
Criticism Responses
225(1)
You-Attitude in Conflict Resolution
226(1)
Effective Meetings
227(1)
Technology in Teams
228(1)
Technologies for Meetings
228(1)
Technologies for Scheduling and Assignments
229(1)
Technologies for Collaboration
229(1)
Collaborative Writing
229(4)
Planning the Work and the Document
230(1)
Composing the Drafts
231(1)
Revising the Document
231(1)
Editing and Proofreading the Document
231(1)
Making the Team Process Work
232(1)
Summary by Learning Objectives
233(1)
Exercises and Cases
234(6)
Notes
240(2)
PART THREE Basic Business Messages
9 Sharing Informative and Positive Messages with Appropriate Technology
242(44)
Newsworthy Communication
243(1)
Purposes of Informative and Positive Messages
244(1)
Communication Hardware
245(1)
Smartphones
245(1)
Portable Media Players
246(1)
Tablets
246(1)
Videoconferences
246(1)
Information Overload
246(2)
Using Common Media
248(9)
Face-to-Face Contacts
248(1)
Phone Calls
248(1)
Instant Messaging and Text Messaging
249(1)
Wikis
250(1)
Social Media
250(4)
E-mails, Letters, and Memos
254(3)
Organizing Informative and Positive Messages
257(1)
Subject Lines for Informative and Positive Messages
258(4)
Making Subject Lines Specific
258(2)
Making Subject Lines Concise
260(1)
Making Subject Lines Appropriate for the Pattern of Organization
261(1)
Pointers for E-mail Subject Lines
261(1)
Managing the Information in Your Messages
262(1)
Using Benefits in Informative and Positive Messages
263(1)
Ending Informative and Positive Messages
264(1)
Story in Informative Messages
265(1)
Humor in Informative Messages
265(1)
Varieties of Informative and Positive Messages
266(3)
Transmittals
266(1)
Summaries
266(2)
Thank-You and Positive Feedback Notes
268(1)
Positive Responses to Complaints
268(1)
Solving a Sample Problem
269(5)
Problem
270(1)
Analysis of the Problem
270(1)
Discussion of the Sample Solutions
271(3)
Summary by Learning Objectives
274(1)
Exercises and Cases
274(10)
Notes
284(2)
10 Delivering Negative Messages
286(36)
Newsworthy Communication
287(1)
Purposes of Negative Messages
288(1)
Organizing Negative Messages
289(5)
Giving Bad News to Clients and Customers
289(1)
Giving Bad News to Superiors
290(1)
Giving Bad News to Peers and Subordinates
291(3)
The Parts of a Negative Message
294(4)
Subject Lines
294(1)
Buffers
294(1)
Reasons
295(1)
Refusals
296(1)
Alternatives
297(1)
Endings
297(1)
Apologies
298(1)
Tone in Negative Messages
299(1)
Alternative Strategies for Negative Situations
300(2)
Recasting the Situation as a Positive Message
301(1)
Recasting the Situation as a Persuasive Message
302(1)
Varieties of Negative Messages
302(3)
Claims and Complaints
302(1)
Rejections and Refusals
303(1)
Disciplinary Notices and Negative Performance Reviews
304(1)
Layoffs and Firings
304(1)
Using Technology for Negative Messages
305(1)
Solving a Sample Problem
306(4)
Problem
306(1)
Analysis of the Problem
307(1)
Discussion of the Sample Solutions
307(3)
Summary by Learning Objectives
310(1)
Exercises and Cases
311(9)
Notes
320(2)
11 Crafting Persuasive Messages
322(52)
Newsworthy Communication
323(1)
Purposes of Persuasive Messages
324(1)
Analyzing Persuasive Situations
325(6)
1 What Do You Want People to Do?
326(1)
2 What Objections, If Any, Will the Audience Have?
326(1)
3 How Strong Is Your Case?
326(2)
4 What Kind of Persuasion Is Best for the Situation?
328(1)
5 What Kind of Persuasion Is Best for the Organization and the Culture?
329(2)
Choosing a Persuasive Strategy
331(1)
Why Threats and Punishment Are Less Effective Than Persuasion
331(1)
Making Persuasive Direct Requests
332(1)
Writing Persuasive Problem-Solving Messages
333(7)
Subject Lines for Problem-Solving Messages
334(1)
Developing a Common Ground
334(2)
Explaining the Solution
336(1)
Dealing with Objections
336(2)
Offering a Reason for the Audience to Act Promptly
338(1)
Building Emotional Appeal
339(1)
Tone in Persuasive Messages
340(1)
Varieties of Persuasive Messages
340(5)
Performance Reviews
340(3)
Letters of Recommendation
343(2)
Sales and Fund-Raising Messages
345(11)
Organizing a Sales or Fund-Raising Message
345(5)
Strategy in Sales Messages and Fund-Raising Appeals
350(3)
Writing Style
353(3)
Technology and Persuasion
356(1)
Solving a Sample Problem
357(4)
Problem
357(1)
Analysis of the Problem
357(1)
Discussion of the Sample Solutions
358(3)
Summary by Learning Objectives
361(2)
Exercises and Cases
363(8)
Notes
371(3)
PART FOUR The Job Hunt
12 Building Resumes
374(46)
Newsworthy Communication
375(1)
A Time Line for Job Hunting
376(1)
Evaluating Your Strengths and Interests
377(1)
Conducting a Job Search
378(6)
Using the Internet Effectively in Your Job Search
378(2)
Building Relationships through Networking
380(1)
Building Relationships through Internships
380(1)
Establishing a Reputation Online
381(1)
A Caution about Blogs, Social Networking Sites, and Internet Tracking
382(1)
Innovative Uses of the Internet in Job Searches
383(1)
Be Prepared with an Excellent Traditional Resume and Cover Letter
384(1)
How Employers Use Resumes
384(1)
Guidelines for Resumes
385(4)
Length
385(1)
Emphasis
386(1)
Details
386(1)
Writing Style
387(1)
Key Words
387(1)
Layout and Design
388(1)
Kinds of Resumes
389(2)
What to Include in a Resume
391(11)
Name and Contact Information
391(1)
Career Objective
392(1)
Summary of Qualifications
393(1)
Education
393(3)
Honors and Awards
396(1)
Experience
397(4)
Other Skills
401(1)
Activities
401(1)
Portfolio
402(1)
References
402(1)
What Not to Include in a Resume
403(1)
Dealing with Difficulties
403(3)
"I Don't Have Any Experience"
403(1)
"All My Experience Is in My Family's Business"
404(1)
"I Want to Change Fields"
404(1)
"I've Been Out of the Job Market for a While"
404(1)
"I Was Laid Off"
405(1)
"I Was Fired"
405(1)
Electronic Resumes
406(2)
Sending Your Resume Electronically
406(1)
Posting Your Resume on the Web
407(1)
Honesty
408(2)
Summary by Learning Objectives
410(1)
Exercises and Cases
411(8)
Notes
419(1)
13 Writing Job Application Letters
420(32)
Newsworthy Communication
421(1)
How Content Differs in Job Letters and Resumes
422(1)
How to Find Out about Employers and Jobs
423(1)
Tapping into the Hidden Job Market
424(2)
Information Interviews
424(1)
Referral Interviews
424(2)
Content and Organization for Job Application Letters
426(9)
How to Organize Solicited Letters
427(2)
How to Organize Prospecting Letters
429(1)
First Paragraphs of Solicited Letters
429(3)
First Paragraphs of Prospecting Letters
432(1)
Showing a Knowledge of the Position and the Company
433(1)
Showing What Separates You from Other Applicants
433(1)
Writing the Last Paragraph
434(1)
E-mail Application Letters
435(2)
Creating a Professional Image
437(3)
Writing Style
437(1)
Positive Emphasis
437(1)
You-Attitude
438(1)
Paragraph Length and Unity
439(1)
Letter Length
439(1)
Editing and Proofreading
439(1)
Follow-Up
440(1)
Application Essays
440(1)
Social Networking and Personal Websites
441(1)
Summary by Learning Objectives
442(1)
Exercises and Cases
442(8)
Notes
450(2)
14 Interviewing, Writing Follow-Up Messages, and Succeeding in the Job
452(34)
Newsworthy Communication
453(1)
Interview Channels
454(2)
Campus Interviews
454(1)
Phone Interviews
455(1)
Video Interviews
456(1)
Interview Strategy
456(1)
Interview Preparation
457(3)
Final Research
457(1)
Elevator Speech
457(1)
Travel Planning
458(1)
Attire
458(1)
Professional Materials
459(1)
Interview Practice
460(1)
Interview Customs
460(3)
Behavior
460(1)
Meal Etiquette
461(1)
Note-Taking
462(1)
Interview Segments
463(1)
Traditional Interview Questions and Answers
463(6)
Kinds of Interviews
469(4)
Behavioral Interviews
469(1)
Situational Interviews
470(1)
Stress Interviews
470(2)
Group Interviews
472(1)
Multiple Interviews
473(1)
Final Steps for a Successful Job Search
473(4)
Following Up with Phone Calls and Written Messages
473(1)
Negotiating for Salary and Benefits
474(2)
Deciding Which Offer to Accept
476(1)
Dealing with Rejection
477(1)
Starting Your Career
477(2)
Your First Full-Time Job
477(1)
A Long-Term Strategy
478(1)
Summary by Learning Objectives
479(1)
Exercises and Cases
480(4)
Notes
484(2)
PART FIVE Proposals and Reports
15 Researching Proposals and Reports
486(32)
Newsworthy Communication
487(1)
Varieties of Reports
488(1)
The Report Production Process
489(1)
Report Problems
490(2)
Research Strategies for Reports
492(15)
Finding Information Online and in Print
492(3)
Evaluating Web Sources
495(1)
Analyzing and Designing Surveys
496(6)
Conducting Research Interviews
502(3)
Using Focus Groups
505(1)
Using Online Networks
505(1)
Observing Customers and Users
505(1)
Using Technology for Research
506(1)
Source Citation and Documentation
507(2)
Incorporating Quotations
508(1)
Using Common Formats
509(1)
Summary by Learning Objectives
509(1)
Exercises and Cases
510(6)
Notes
516(2)
16 Creating Visuals and Data Displays
518(56)
Newsworthy Communication
519(1)
When to Use Visuals and Data Displays
520(1)
Guidelines for Creating Effective Visuals and Data Displays
521(6)
1 Check the Quality of the Data
521(1)
2 Determine the Story You Want to Tell
521(1)
3 Choose the Right Visual or Data Display for the Story
522(2)
4 Follow Conventions
524(1)
5 Use Color and Decoration with Restraint
524(2)
6 Be Accurate and Ethical
526(1)
Integration of Visuals and Data Displays into Your Text
527(1)
Software Programs for Creating Visuals and Data Displays
528(1)
Conventions for Specific Visuals and Data Displays
529(6)
Tables
529(1)
Pie Charts
529(1)
Bar Charts
530(1)
Line Graphs
531(1)
Gantt Charts
532(1)
Photographs
532(1)
Drawings
533(1)
Maps
534(1)
Infographics
534(1)
Dynamic Displays
535(1)
Summary by Learning Objectives
535(1)
Exercises and Cases
536(12)
Notes
548(3)
17 Writing Proposals and Progress Reports
550(1)
Newsworthy Communication
551(1)
Defining Proposals
552(1)
Brainstorming for Writing Proposals
552(3)
Proposal Questions
553(1)
Proposal Style
554(1)
Organizing Proposals
555(2)
Proposals for Class Research Projects
555(2)
Proposals for Businesses
557(1)
Preparing the Budget and Costs Sections
557(5)
Writing Proposal Varieties
562(2)
Sales Proposals
562(1)
Business Plans and Other Proposals for Funding
563(1)
Writing Progress Reports
564(4)
Chronological Progress Reports
566(2)
Task Progress Reports
568(1)
Recommendation Progress Reports
568(1)
Summary by Learning Objectives
568(1)
Exercises and Cases
569(3)
Notes
572(2)
18 Analyzing Information and Writing Reports
574(46)
Newsworthy Communication
575(1)
Using Your Time Efficiently
576(1)
Analyzing Data and Information for Reports
577(5)
Evaluating the Source of the Data
578(1)
Choosing the Best Data
579(1)
Analyzing Numbers
580(1)
Analyzing Patterns
580(1)
Checking Your Logic
581(1)
Choosing Information for Reports
582(1)
Organizing Information in Reports
583
Patterns for Organizing Information
583(4)
Patterns for Specific Varieties of Reports
587(5330)
Presenting Information Effectively in Reports
5917
1 Use Clear, Engaging Writing
592(1)
2 Keep Repetition to a Minimum
593(1)
3 Introduce Sources and Visuals
593(1)
4 Use Forecasting, Transitions, Topic Sentences, and Headings
593(3)
Writing Formal Reports
596(16)
Title Page
597(10)
Letter or Memo of Transmittal
607(1)
Table of Contents
608(1)
List of Illustrations
608(1)
Executive Summary
608(2)
Introduction
610(1)
Background or History
611(1)
Body
611(1)
Conclusions and Recommendations
611(1)
Appendixes
611(1)
Summary by Learning Objectives
612(1)
Exercises and Cases
613(6)
Notes
619(1)
9 Making Oral Presentations
620(28)
Newsworthy Communication
621(1)
Comparing Written and Oral Messages
622(1)
Identifying Purposes in Oral Presentations
623(1)
Planning a Strategy for Your Presentation
623(2)
Choosing the Kind of Presentation
624(1)
Adapting Your Ideas to the Audience
625(1)
Choosing Information to Include
625(1)
Choosing Data
626(1)
Choosing Demonstrations
626(1)
Organizing Your Information
626(3)
Planning a Strong Opening
626(2)
Structuring the Body
628(1)
Planning a Strong Conclusion
629(1)
Planning Visuals
629(5)
Designing PowerPoint Slides
630(2)
Creating a Prezi
632(1)
Using Figures and Tables
633(1)
Using Technology Effectively
633(1)
Delivering an Effective Presentation
634(4)
Dealing with Fear
634(1)
Using Eye Contact
635(1)
Developing a Good Speaking Voice
635(1)
Standing and Gesturing
636(1)
Using Notes and Visuals
637(1)
Involving Your Audience
637(1)
Practicing
638(1)
Handling Questions
638(1)
Making Group Presentations
639(2)
Summary by Learning Objectives
641(1)
Exercises and Cases
642(5)
Notes
647(1)
Appendixes
A Formatting Letters and E-mail Messages
648(10)
Formats for Letters
649(5)
Formats for Envelopes
654(1)
Formats for E-mail Messages
654(3)
State and Province Abbreviations
657(1)
B Writing Correctly
658(25)
Using Grammar
659(4)
Agreement
659(2)
Case
661(1)
Dangling Modifier
662(1)
Misplaced Modifier
662(1)
Parallel Structure
662(1)
Predication Errors
663(1)
Understanding Punctuation
663(1)
Punctuating Sentences
663(2)
Comma Splices
664(1)
Run-on Sentences
665(1)
Fused Sentences
665(1)
Sentence Fragments
665(1)
Punctuation within Sentences
665(4)
Apostrophe
666(1)
Colon
666(1)
Comma
667(1)
Dash
668(1)
Hyphen
668(1)
Parentheses
668(1)
Period
669(1)
Semicolon
669(1)
Special Punctuation Marks
669(2)
Quotation Marks
669(1)
Square Brackets
670(1)
Ellipses
670(1)
Italics and Underlining
670(1)
Writing Numbers and Dates
671(1)
Words That Are Often Confused
671(6)
Proofreading Symbols
677(1)
Exercises and Cases
678(5)
C Citing and Documenting Sources
683(9)
American Psychological Association (APA) Format
685(1)
Modern Language Association (MLA) Format
685(7)
Glossary 692(10)
Photo Credits 702(1)
Name Index 703
Company Index 70(642)
Subject Index 712
Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and research methods. She received her B.A. from DePauw University and her M.A. and Ph.D. from the University of Illinois at Urbana. She also wrote  Business and Administrative Communication (6th ed., Irwin/McGraw-Hill, 2003),  The Irwin Business Communication Handbook: Writing and Speaking in Business Classes (1993), and co-edited Conducting Research in Business Communication (1988). Her consulting clients included URS Greiner, Abbott Laboratories, the Ohio Civil Service Employees Association, AT&T, and the American Medical Association. In 199495, she served as President of the Association for Business Communication (ABC). From 1997 to 2000, she edited ABCs  Journal of Business Communication. She received ABCs Outstanding Researcher Award in 1992 and ABCs Meada Gibbs Outstanding Teacher Award in 1998.





Donna S. Kienzler is a Professor Emeritus of English at IowaState University, where she taught in the Rhetoric and ProfessionalCommunication program. As the Director of Advanced Communication, she oversawmore than 120 sections of business and technical communication annually. Shewas also an Assistant Director of the universitys Center for Excellence inLearning and Teaching, where she taught classes, seminars, and workshops onpedagogy; directed graduate student programming; and directed the PreparingFuture Faculty program, a career-training program for graduate students andpostdoctoral fellows. Her research focused on pedagogy and ethics.