Muutke küpsiste eelistusi

Business of Analytics: An Introduction to Statistical Analysis in the Business Environment [Pehme köide]

  • Formaat: Paperback / softback, 464 pages, kõrgus x laius: 246x174 mm, kaal: 880 g, 124 Tables, black and white; 21 Line drawings, black and white; 21 Illustrations, black and white
  • Ilmumisaeg: 08-Dec-2025
  • Kirjastus: Routledge
  • ISBN-10: 1041045077
  • ISBN-13: 9781041045076
Teised raamatud teemal:
  • Formaat: Paperback / softback, 464 pages, kõrgus x laius: 246x174 mm, kaal: 880 g, 124 Tables, black and white; 21 Line drawings, black and white; 21 Illustrations, black and white
  • Ilmumisaeg: 08-Dec-2025
  • Kirjastus: Routledge
  • ISBN-10: 1041045077
  • ISBN-13: 9781041045076
Teised raamatud teemal:

This comprehensive textbook explores the fundamental intersection of business principles and analytical methodologies.This essential resource prepares future business leaders to champion statistical literacy in the workplace, transforming organizational culture through evidence-based practices and analytical thinking.



This comprehensive textbook explores the fundamental intersection of business principles and analytical methodologies. Each chapter systematically builds upon core business concepts while integrating essential statistical frameworks and analytical approaches.

Designed for universal application across undergraduate, postgraduate, and professional settings, this text bridges theoretical knowledge with practical implementation. Readers will benefit from:

•Real-World Case Studies demonstrating successful analytics integration across industries

•Interactive Learning Elements that reinforce key concepts through hands-on application

•Industry Insights from leading professionals who leverage analytics daily

•Practical Applications showcasing how analytical frameworks solve authentic business challenges

The text addresses critical statistical concepts while providing a roadmap for organizations to enhance communication, foster inclusion, and develop data-driven leadership. Students will learn how to develop working analytical models that eliminate decision-making biases, improve cross-functional collaboration, and drive measurable business outcomes.

This essential resource prepares future business leaders to champion statistical literacy in the workplace, transforming organizational culture through evidence-based practices and analytical thinking.

Chapter 1: Introduction to Business Analytics
Chapter 2: Economics and
Business Analytics
Chapter 3: Entrepreneurship and Business Analytics
Chapter
4: Marketing Analytics
Chapter 5: Ethics in Business Analytics
Chapter 6:
Management and Business Analytics
Chapter 7: Leadership and Business
Analytics
Chapter 8: Finance and Business Analytics
Chapter 9: Accounting and
Business Analytics
Chapter 10: Human Resources and Business Analytics
Chapter
11: Supply Chain and Distributor Analytics
Chapter 12: Risk Mitigation
through Analytics
Chapter 13: Business Types and Their Analytical Approaches
Chapter 14: The World of Technology and Their Analytical Approaches
Chapter
15: The Global Analytic Approach of Regional and International Management
Appendix 1: How To Perform Data Analytics Using Microsoft Excel Appendix 2:
Sample Case Studies Using Microsoft Excel
Jamey M. Long is a professor within the Costello College of Business at George Mason University, USA; an educator for public schools; and a small business owner.

Joseph A. Pisani is the senior doctoral dissertation chair at Grand Canyon University and a doctoral adjunct faculty/LDFM at Marymount University, USA; an educator for public schools; and a small business owner.
Ei ole sisse logitud.