| How to Use This Book |
|
ix | |
| Acknowledgments |
|
xiii | |
| Foreword |
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xv | |
| Introduction |
|
xvii | |
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Malls and Shopping Centers |
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Property Manager---Shopping Center/Mall |
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2 | (3) |
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5 | (3) |
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Public Relations Director---Shopping Center/Mall |
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8 | (3) |
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Publicist---Shopping Center/Mall |
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11 | (2) |
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Marketing Director---Shopping Center/Mall |
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13 | (2) |
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Assistant Marketing Director---Shopping Center/Mall |
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15 | (3) |
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Advertising Director---Shopping Center/Mall |
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18 | (3) |
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Advertising Assistant---Shopping Center/Mall |
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21 | (2) |
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23 | (2) |
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Community Relations Director---Mall/Shopping Center |
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25 | (2) |
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Information Representative---Mall/Shopping Center |
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27 | (2) |
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Customer Service Representative---Mall/Shopping Center |
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29 | (3) |
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Administrative Assistant---Shopping Center or Mall Office |
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32 | (2) |
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Secretary---Shopping Center or Mall Office |
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34 | (2) |
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Bookkeeper---Shopping Center or Mall Office |
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36 | (2) |
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Janitorial Supervisor---Shopping Center/Mall |
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38 | (2) |
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Maintenance Supervisor---Shopping Center/Mall |
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40 | (2) |
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Security Director---Shopping Center/Mall |
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42 | (2) |
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Security Officer---Shopping Center/Mall |
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44 | (2) |
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Leasing Director---Mall/Shopping Center |
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46 | (3) |
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Special Events Coordinator---Mall/Shopping Center |
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49 | (5) |
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Store Manager---Department Store |
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54 | (3) |
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Assistant Store Manager---Department Store |
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57 | (3) |
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Department Manager---Department Store |
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60 | (3) |
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Director of Public Relations---Department Store |
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63 | (3) |
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Compensation and Benefits Manager---Department Store |
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66 | (2) |
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Payroll Clerfk---Department Store |
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68 | (2) |
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Director of Human Resources---Department Store |
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70 | (2) |
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Human Resources Generalist---Department Store |
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72 | (2) |
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Training Manager---Department Store |
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74 | (2) |
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76 | (2) |
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Loss Prevention Manager---Retail |
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78 | (3) |
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Recieving Clerk---Department Store |
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81 | (2) |
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Customer Service Manager---Department Store |
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83 | (2) |
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Customer Service Representative---Department Store |
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85 | (2) |
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87 | (3) |
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Stores, Chains, Shops, and Boutiques |
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90 | (3) |
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93 | (3) |
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Manager---Specialty or Chain Store |
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96 | (3) |
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Assistant Manager---Specialty or Chain Store |
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99 | (3) |
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102 | (2) |
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104 | (2) |
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106 | (3) |
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109 | (2) |
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111 | (2) |
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Advertising Director---Retail Store |
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113 | (3) |
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Director of Real Estate---Store |
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116 | (3) |
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119 | (2) |
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Tailor---Clothing Store, Department Store/Boutique |
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121 | (2) |
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Billing Manager---Department or Specialty Store |
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123 | (2) |
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Billing Clerk---Department or Specialty Store |
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125 | (2) |
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127 | (2) |
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129 | (2) |
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131 | (2) |
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Promotions Manager---Retail Store |
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133 | (2) |
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135 | (3) |
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138 | (2) |
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140 | (2) |
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Special Events Director---Retail Store |
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142 | (3) |
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145 | (2) |
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147 | (2) |
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149 | (2) |
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Store Manager---Grocery/Supermarket |
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151 | (3) |
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Wrapper/Bagger---Grocery Store/Supermarket |
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154 | (2) |
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Sales Manager---Auto Sales |
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156 | (2) |
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158 | (4) |
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E-Commerce, Mail Order, and Direct Response Shopping |
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Marketing Director---Web Store |
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162 | (3) |
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Webmaster---On-Line Store or Catalog |
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165 | (3) |
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Customer Service Manager---On-Line Store or Catalog |
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168 | (3) |
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Direct Response Copywriter |
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171 | (2) |
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173 | (2) |
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Call Center Representative |
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175 | (3) |
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Television Shopping Channels |
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Television Shopping Channel Show Host |
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178 | (4) |
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Buyer---Television Shopping Channel |
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182 | (3) |
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Fashion Stylist---Television Shopping Channel |
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185 | (3) |
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Product Information Copywriter---Television Shopping Channel |
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188 | (3) |
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Web Site Content Producer---Television Shopping Channel |
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191 | (3) |
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Customer Service Representatative---Television Shopping Channel |
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194 | (4) |
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Sales Manager---Wholesale |
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198 | (3) |
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District Manger---Wholesale |
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201 | (3) |
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Market Researcher---Manufacturer |
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204 | (3) |
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Consumer Affairs Manager---Manufacturer/Wholesale |
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207 | (2) |
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Wholesale Sales Representative |
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209 | (3) |
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Sales Trainer---Wholesale |
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212 | (3) |
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Manufacturer's Representative |
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215 | (3) |
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Trade Show Representative---Wholesale |
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218 | (3) |
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221 | (3) |
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Purchasing Manager---Wholesale |
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224 | (2) |
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Warehouse Manager---Wholesale Manufacturer or Distributor |
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226 | (3) |
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Executive Director, Retail or Wholesale Trade Association |
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229 | (5) |
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Degree and Non-Degree Programs |
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234 | (26) |
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Four-Year Colleges and Universities Offering Majors in E-Commerce |
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234 | (5) |
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Four-Year Colleges and Universities Offering Majors in Apparel and Accessory Marketing |
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239 | (1) |
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Four-Year Colleges and Universities Offering Majors in Public Relations |
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240 | (10) |
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Four-Year Colleges and Universities Offering Majors in Advertising |
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250 | (7) |
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Two-Year Colleges and Universities Offering Majors in Retailing |
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257 | (3) |
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Trade Associations, Unions, and Other Organizations |
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260 | (8) |
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Directory of Chain Stores |
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268 | (4) |
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Directory of Department Stores |
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272 | (2) |
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Directory of Supermarket/Groceries |
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274 | (4) |
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Directory of Catalog Companies |
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278 | (4) |
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Directory of Television Shopping Channels |
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|
282 | (1) |
| Directory of Manufacturers and Other Companies |
|
283 | (27) |
| Glossary |
|
310 | (2) |
| Bibliography |
|
312 | (11) |
| Index |
|
323 | (7) |
| About the Author |
|
330 | |