Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands and societal responsibility. How are brands created? How can their...Loe edasi...
How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range...Loe edasi...
