The book aims to identify the drivers of SME growth and sustainability in emerging markets and will provide in-depth insights to the marketeers, entrepreneurs and practitioners to unravel the opportunities and mitigate the challenges of small and me...Loe edasi...
Various sectors of emerging markets face unique challenges, largely related to the gap between small and medium-sized enterprise (SME) research and practice. The relationship between SMEs and agriculture, tourism, and other key industries requires a...Loe edasi...
Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate in...Loe edasi...
Discusses the present state and future outlooks of Business 5.0 and presents insights on the implications of Business 5.0 in emerging markets. The book also provides insights to marketers, entrepreneurs, and practitioners to unravel the opportunitie...Loe edasi...
This book provides insights on the impact of industrial revolution 5.0 offering various research perspectives on the implication of transformation of revolution from 1.0 to 5.0 for readers in both industry and academia to assist them in teaching and...Loe edasi...
It seems that when businesses were finally understanding, implementing, and getting used to industry 4.0, the term 5.0 came about. Industry 5.0 takes human touch, innovation, and efficiency a step further in creating a turnaround strategy for corpor...Loe edasi...
Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate in...Loe edasi...
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and t...Loe edasi...
(Ilmumisaeg: 15-Nov-2019, Hardback, Kirjastus: Business Science Reference, ISBN-13: 9781799801313)
This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also explores effective ways to reach to the connected consumers who use devices like smartphones,...Loe edasi...
Presents new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, t...Loe edasi...
