Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investi...Loe edasi...
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investi...Loe edasi...
The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how th...Loe edasi...
This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. Technological advances, alongside increasing globalization and growing awareness of socio-cultural an...Loe edasi...
