We live in a fast-paced digital world, and one thing is obvious—algorithms and data make the world go round, and have certainly had a transformative impact in the realm of design. From cutting-edge interactive installations that engage the senses to...Loe edasi...
Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact. The availability of data analytics has turned the marketing world upside down, but data is...Loe edasi...
Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact. The availability of data analytics has turned the marketing world upside down, but data is...Loe edasi...
This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students,...Loe edasi...
(Ilmumisaeg: 15-Apr-2025, Hardback, Kirjastus: Edward Elgar Publishing Ltd, ISBN-13: 9781035300129)
This comprehensive Handbook serves as a key reference for Big Data theorization and implementation that will drive the next generation of marketing and management in tourism and hospitality. It explores the need for systemizing knowledge around using...Loe edasi...
Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory. ...Loe edasi...
Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory. ...Loe edasi...
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heu...Loe edasi...
(Ilmumisaeg: 12-Mar-2025, Hardback, Kirjastus: Apple Academic Press Inc., ISBN-13: 9781774918463)
In todays rapidly evolving business landscape, the fusion of physical and digital experiences has given rise to a new phenomenon known as phygitalization. Phygitalization refers to the convergence of physical and digital elements, where compani...Loe edasi...
In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnes...Loe edasi...
This book is a comprehensive book for hospitality businesses seeking to incorporate technology into their activities to empower and upskill frontline workers for a competitive edge--...Loe edasi...
The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artifi...Loe edasi...
(Ilmumisaeg: 19-Dec-2024, Hardback, Kirjastus: Bristol University Press, ISBN-13: 9781529233360)
This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in p...Loe edasi...
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investi...Loe edasi...
The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions. It includes real-world case studies and examples from div...Loe edasi...
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethi...Loe edasi...
Prepare for the future of CRM with the first exclusive guide to optimizing Salesforce automations with Einstein Copilots Key Features Gain essential insights to seamlessly transition from traditional model to AI-driven models a...Loe edasi...
(Ilmumisaeg: 03-Sep-2024, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394244478)
Upgrade your sales process by plugging into the new power of artificial intelligence In todays cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless com...Loe edasi...
Prepare yourself for an immersive journey into the digital landscape of customer feedback mastery with The Good, The Bad, and The Emoji: Mastering the Art of Review Data.Authored by online review entrepreneurs Menno Beker and...Loe edasi...
Start transforming your data-driven marketing strategies and increasing customer engagement. Learn how to create compelling marketing content using advanced gen AI techniques and stay in touch with the future AI ML landscape. Purchase of the print o...Loe edasi...
The ultimate guide to maximizing efficiency and driving success with advanced features to create an automated business with Keap Pro Key Features Streamline customer relationship management and enhance customer interactions, fr...Loe edasi...
This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies. In addition, the book will also offer a...Loe edasi...
This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies. This book investigates t...Loe edasi...
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management...Loe edasi...
In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organ...Loe edasi...
The book delves into the dynamic intersection of marketing information systems (MkIS) and big data analytics (BDA) within the realm of promoting touristic destinations--...Loe edasi...
The tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help h...Loe edasi...
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what ca...Loe edasi...
(Ilmumisaeg: 02-May-2024, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394258710)
Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; its a necessity. In Mastering Marketing Data...Loe edasi...
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts....Loe edasi...
Presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behaviour and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field,...Loe edasi...
The ever-expanding realm of Big Data presents a formidable challenge for academic scholars and professionals. The sheer magnitude and diversity of data types, coupled with the continuous influx of information from various sources, make it exceedingl...Loe edasi...
Through a comprehensive exploration of various techniques and methodologies, this book offers a solution to the hurdles encountered in extracting meaningful information from Big Data. Covering the entire lifecycle of Big Data analytics, including pr...Loe edasi...
AI-Based Data Analytics: Applications for Business Management covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manne...Loe edasi...
The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artifi...Loe edasi...
Explore the role ChatGPT can play in business, including operations, marketing, sales, and delivery. This concise book illustrates how ChatGPT is changing the way individuals interact with machines and how you can take advantage of its capabilitie...Loe edasi...
(Ilmumisaeg: 12-Dec-2023, Hardback, Kirjastus: Edward Elgar Publishing Ltd, ISBN-13: 9781035312863)
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heu...Loe edasi...
This book seeks to explore influencer marketing which is a relevant topic for management and academia since influencers play an increasingly important role in the relationship of brands with their audiences. Given that this is a recent theme, the co...Loe edasi...
In todays rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. This book is a comprehen...Loe edasi...
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. The aim of using a dual-stage SEM and ANN approach is to obtain linear a...Loe edasi...
Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers w...Loe edasi...
The creative industry is rapidly evolving due to the rise of artificial intelligence. Some fear that the increase in machine-learning technologies could end human creativity. Seema Sharma, a renowned creative director at one of the worlds largest in...Loe edasi...
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issue...Loe edasi...
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issue...Loe edasi...
Salesforce Field Service (formerly Field Service Lightning) connects customers, workforce, and products on a single platform to deliver exceptional on-site services. This book guides Field Service enthusiasts in creating, managing, and automating...Loe edasi...
(Ilmumisaeg: 04-Oct-2023, Hardback, Kirjastus: Springer International Publishing AG, ISBN-13: 9783031358272)
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethi...Loe edasi...
