"I was out of the loop on this one. But George Baggaley seems to have played a blinder!" - Rory Sutherland, vice chair of Ogilvy UK
Youll nod, wince and laugh out loud at the observations in George Baggaleys book on corporate bullshit and organizational double-speak. Its a public service and a call to action for everyone who works in corporate communications, marketing and public relations to do better. Thank you, George. Stephen Waddington, director at Wadds Inc. & co-author of Exploring Public Relations and Management Communication
Business buzzwords are the ultimate hiding place for impostors, obfuscators and time-wasters. This book shines a much-needed light on these verbal sins of the corporate world. Will Rolls, senior marketing executive
