Preface |
|
xi | |
About the authors |
|
xii | |
Acknowledgements |
|
xiii | |
How to use this textbook and its VitalSource interactive elements |
|
xv | |
Guide to instructor website |
|
xviii | |
|
PART ONE UNDERSTANDING COMMUNICATION |
|
|
1 | (210) |
|
Chapter 1 Introduction: Communication In Organisations |
|
|
2 | (22) |
|
|
2 | (5) |
|
The need for communication skills as a business professional |
|
|
7 | (2) |
|
Theory and the world around us |
|
|
9 | (2) |
|
Employer expectations of new business graduates |
|
|
11 | (4) |
|
|
15 | (3) |
|
Continuous professional development |
|
|
18 | (3) |
|
|
21 | (1) |
|
|
22 | (1) |
|
|
22 | (1) |
|
|
22 | (1) |
|
|
22 | (2) |
|
Chapter 2 Organisations: Structure And Culture |
|
|
24 | (32) |
|
|
24 | (4) |
|
Definition of an organisation |
|
|
28 | (2) |
|
|
30 | (10) |
|
|
40 | (4) |
|
Leadership in organisations |
|
|
44 | (3) |
|
Extend your understanding: interpreting culture |
|
|
47 | (4) |
|
|
51 | (1) |
|
|
51 | (1) |
|
|
52 | (3) |
|
|
55 | (1) |
|
|
55 | (1) |
|
Chapter 3 Communication As A Process |
|
|
56 | (28) |
|
|
56 | (2) |
|
The communication process |
|
|
58 | (9) |
|
The challenges of context and language in communication |
|
|
67 | (4) |
|
The purpose or goal of communication |
|
|
71 | (3) |
|
Extend your understanding: comparison of communication models |
|
|
74 | (3) |
|
|
77 | (2) |
|
|
79 | (1) |
|
|
79 | (3) |
|
|
82 | (1) |
|
|
82 | (2) |
|
Chapter 4 Understanding The Audience |
|
|
84 | (20) |
|
|
84 | (1) |
|
The audience and business communication |
|
|
85 | (3) |
|
The relationship between the audience and the message |
|
|
88 | (2) |
|
Primary and secondary audiences |
|
|
90 | (3) |
|
Linking the audience and the message |
|
|
93 | (4) |
|
Extend your understanding: audience motivation and knowledge |
|
|
97 | (3) |
|
|
100 | (1) |
|
|
101 | (1) |
|
|
101 | (2) |
|
|
103 | (1) |
|
|
103 | (1) |
|
Chapter 5 Persuasion, Conflict Management And Negotiation |
|
|
104 | (37) |
|
|
104 | (2) |
|
|
106 | (15) |
|
Conflict in the workplace |
|
|
121 | (6) |
|
|
127 | (6) |
|
Extend your understanding: attitude, values, beliefs and behaviours |
|
|
133 | (3) |
|
|
136 | (1) |
|
|
137 | (1) |
|
|
137 | (2) |
|
|
139 | (1) |
|
|
139 | (2) |
|
Chapter 6 Working Collaboratively |
|
|
141 | (38) |
|
|
141 | (2) |
|
What it means to work collaboratively |
|
|
143 | (4) |
|
The key benefits and challenges of working collaboratively |
|
|
147 | (9) |
|
Team dynamics and the life cycle of project teams |
|
|
156 | (6) |
|
Understanding the team: roles, responsibilities and leadership |
|
|
162 | (4) |
|
Evaluating and reflecting on team experiences |
|
|
166 | (6) |
|
Extend your understanding: managing team conflict |
|
|
172 | (2) |
|
|
174 | (1) |
|
|
175 | (1) |
|
|
175 | (2) |
|
|
177 | (1) |
|
|
178 | (1) |
|
Chapter 7 Intercultural Communication |
|
|
179 | (32) |
|
|
179 | (1) |
|
The key characteristics of culture and its underlying complexity |
|
|
180 | (4) |
|
The need for a greater awareness of cross-cultural contexts |
|
|
184 | (4) |
|
Situate yourself within a diversity framework |
|
|
188 | (4) |
|
Key concepts surrounding cultural difference |
|
|
192 | (4) |
|
Improving your intercultural competence in business communication |
|
|
196 | (3) |
|
Extend your understanding: additional resources for intercultural communication |
|
|
199 | (4) |
|
|
203 | (1) |
|
|
204 | (1) |
|
|
204 | (5) |
|
|
209 | (1) |
|
|
209 | (2) |
|
PART TWO COMMUNICATING IN ORGANISATIONS |
|
|
211 | (239) |
|
Chapter 8 Communicating As Business Professionals |
|
|
212 | (26) |
|
|
212 | (2) |
|
Communicating for objectives |
|
|
214 | (2) |
|
Intrapersonal and interpersonal communication |
|
|
216 | (5) |
|
|
221 | (4) |
|
Strategies for communication competence |
|
|
225 | (8) |
|
Extend your understanding: emotional intelligence expanded |
|
|
233 | (2) |
|
|
235 | (1) |
|
|
235 | (1) |
|
|
235 | (2) |
|
|
237 | (1) |
|
|
237 | (1) |
|
Chapter 9 Engaging With Information And Research |
|
|
238 | (42) |
|
|
238 | (2) |
|
Information landscape for business professionals |
|
|
240 | (12) |
|
Information selection and evaluation processes |
|
|
252 | (9) |
|
|
261 | (7) |
|
Extend your understanding: an overview of research data collection methods |
|
|
268 | (7) |
|
|
275 | (1) |
|
|
276 | (1) |
|
|
276 | (2) |
|
|
278 | (1) |
|
|
278 | (2) |
|
Chapter 10 Business Correspondence: Short Form |
|
|
280 | (25) |
|
|
280 | (2) |
|
|
282 | (9) |
|
|
291 | (4) |
|
|
295 | (6) |
|
Extend your understanding: mobile and digital communication |
|
|
301 | (1) |
|
|
302 | (1) |
|
|
302 | (1) |
|
|
303 | (1) |
|
|
304 | (1) |
|
|
304 | (1) |
|
Chapter 11 Writing Strategies For The Business Professional |
|
|
305 | (34) |
|
|
305 | (3) |
|
Key writing techniques for better business communication |
|
|
308 | (5) |
|
Identify your audience and writing purpose |
|
|
313 | (4) |
|
Design and write informative reports |
|
|
317 | (7) |
|
Construct persuasive proposals |
|
|
324 | (6) |
|
Extend your understanding: design effective documents |
|
|
330 | (3) |
|
|
333 | (1) |
|
|
334 | (1) |
|
|
334 | (4) |
|
|
338 | (1) |
|
|
338 | (1) |
|
Chapter 12 Communicating In A Web-Based World |
|
|
339 | (43) |
|
|
339 | (2) |
|
The scope of web-based communication |
|
|
341 | (7) |
|
Recognise and create optimal web content |
|
|
348 | (14) |
|
Technologies and media for stakeholder engagement |
|
|
362 | (5) |
|
Create content for social media networks |
|
|
367 | (4) |
|
Extend your understanding: personal branding |
|
|
371 | (4) |
|
|
375 | (1) |
|
|
376 | (1) |
|
|
376 | (4) |
|
|
380 | (1) |
|
|
380 | (2) |
|
Chapter 13 Oral Communication And Presentations |
|
|
382 | (29) |
|
|
382 | (2) |
|
Planning, delivering and evaluating oral presentations |
|
|
384 | (5) |
|
Using vocal techniques and literary devices in oral presentations |
|
|
389 | (6) |
|
Non-verbal communication and body language |
|
|
395 | (4) |
|
|
399 | (4) |
|
Extend your understanding: pitches |
|
|
403 | (4) |
|
|
407 | (1) |
|
|
407 | (1) |
|
|
408 | (1) |
|
|
409 | (1) |
|
|
409 | (2) |
|
Chapter 14 Meetings: In-Person And Online |
|
|
411 | (39) |
|
|
411 | (2) |
|
Meetings: purpose and types |
|
|
413 | (15) |
|
|
428 | (2) |
|
|
430 | (5) |
|
Ten critical success factors for meetings |
|
|
435 | (4) |
|
Extend your understanding: formal meeting procedures |
|
|
439 | (5) |
|
|
444 | (1) |
|
|
445 | (1) |
|
|
445 | (3) |
|
|
448 | (1) |
|
|
449 | (1) |
Glossary |
|
450 | (10) |
Index |
|
460 | |