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Communication Skills for Business Professionals 2nd Revised edition [Multiple-component retail product]

(Swinburne University of Technology, Victoria), , (Southern Cross University, Australia), , , (Central Queensland University)
  • Formaat: Multiple-component retail product, 488 pages, kõrgus x laius x paksus: 255x190x23 mm, kaal: 1110 g, Worked examples or Exercises; 23 Tables, color; 72 Halftones, color; 53 Line drawings, color, Contains 0 paperbacks and 0 digital online items
  • Ilmumisaeg: 12-Jun-2019
  • Kirjastus: Cambridge University Press
  • ISBN-10: 1108594417
  • ISBN-13: 9781108594417
  • Formaat: Multiple-component retail product, 488 pages, kõrgus x laius x paksus: 255x190x23 mm, kaal: 1110 g, Worked examples or Exercises; 23 Tables, color; 72 Halftones, color; 53 Line drawings, color, Contains 0 paperbacks and 0 digital online items
  • Ilmumisaeg: 12-Jun-2019
  • Kirjastus: Cambridge University Press
  • ISBN-10: 1108594417
  • ISBN-13: 9781108594417
This is a student-friendly introduction to the principles and practice of effective communication in the workplace, covering contemporary scenarios while also considering more traditional communications. Filled with pedagogy and taking a broad and current approach to concepts of communication and workplaces, this book is an indispensable resource.

Communication Skills for Business Professionals, second edition, is a student-friendly introduction to effective communication in the workplace. Engagingly written, the text covers foundational topics such as audience, influence, channels, conflict and persuasion, before investigating more complex areas such as intercultural communication, virtual communication, researching in the era of 'fake news' and strategies for successful written communication. Taking a broad and current approach to concepts of communication and workplaces, Communication Skills for Business Professionals explores situations from virtual meetings between indie creatives, to speeches given by politicians, while still covering more traditional forms of professional communication, such as pitching to boards and memos. New pedagogical features such as skill builder class activities, margin definitions and links to online content make this book indispensable for teachers and students of communications alike.

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With its emphasis on Australia and New Zealand, this book is a comprehensive and cutting-edge introduction to professional communication.
Preface xi
About the authors xii
Acknowledgements xiii
How to use this textbook and its VitalSource interactive elements xv
Guide to instructor website xviii
PART ONE UNDERSTANDING COMMUNICATION
1(210)
Chapter 1 Introduction: Communication In Organisations
2(22)
Introduction
2(5)
The need for communication skills as a business professional
7(2)
Theory and the world around us
9(2)
Employer expectations of new business graduates
11(4)
Critical thinking
15(3)
Continuous professional development
18(3)
Chapter summary
21(1)
Key terms
22(1)
Skill-builder activities
22(1)
Further reading
22(1)
References
22(2)
Chapter 2 Organisations: Structure And Culture
24(32)
Introduction
24(4)
Definition of an organisation
28(2)
Organisational structure
30(10)
Organisational cultures
40(4)
Leadership in organisations
44(3)
Extend your understanding: interpreting culture
47(4)
Chapter summary
51(1)
Key terms
51(1)
Skill-builder activities
52(3)
Further reading
55(1)
References
55(1)
Chapter 3 Communication As A Process
56(28)
Introduction
56(2)
The communication process
58(9)
The challenges of context and language in communication
67(4)
The purpose or goal of communication
71(3)
Extend your understanding: comparison of communication models
74(3)
Chapter summary
77(2)
Key terms
79(1)
Skill-builder activities
79(3)
Further reading
82(1)
References
82(2)
Chapter 4 Understanding The Audience
84(20)
Introduction
84(1)
The audience and business communication
85(3)
The relationship between the audience and the message
88(2)
Primary and secondary audiences
90(3)
Linking the audience and the message
93(4)
Extend your understanding: audience motivation and knowledge
97(3)
Chapter summary
100(1)
Key terms
101(1)
Skill-builder activities
101(2)
Further reading
103(1)
References
103(1)
Chapter 5 Persuasion, Conflict Management And Negotiation
104(37)
Introduction
104(2)
Persuasion
106(15)
Conflict in the workplace
121(6)
Negotiation
127(6)
Extend your understanding: attitude, values, beliefs and behaviours
133(3)
Chapter summary
136(1)
Key terms
137(1)
Skill builder activities
137(2)
Further reading
139(1)
References
139(2)
Chapter 6 Working Collaboratively
141(38)
Introduction
141(2)
What it means to work collaboratively
143(4)
The key benefits and challenges of working collaboratively
147(9)
Team dynamics and the life cycle of project teams
156(6)
Understanding the team: roles, responsibilities and leadership
162(4)
Evaluating and reflecting on team experiences
166(6)
Extend your understanding: managing team conflict
172(2)
Chapter summary
174(1)
Key terms
175(1)
Skill-builder activities
175(2)
Further reading
177(1)
References
178(1)
Chapter 7 Intercultural Communication
179(32)
Introduction
179(1)
The key characteristics of culture and its underlying complexity
180(4)
The need for a greater awareness of cross-cultural contexts
184(4)
Situate yourself within a diversity framework
188(4)
Key concepts surrounding cultural difference
192(4)
Improving your intercultural competence in business communication
196(3)
Extend your understanding: additional resources for intercultural communication
199(4)
Chapter summary
203(1)
Key terms
204(1)
Skill-builder activities
204(5)
Further reading
209(1)
References
209(2)
PART TWO COMMUNICATING IN ORGANISATIONS
211(239)
Chapter 8 Communicating As Business Professionals
212(26)
Introduction
212(2)
Communicating for objectives
214(2)
Intrapersonal and interpersonal communication
216(5)
Emotional intelligence
221(4)
Strategies for communication competence
225(8)
Extend your understanding: emotional intelligence expanded
233(2)
Chapter summary
235(1)
Key terms
235(1)
Skill-builder activities
235(2)
Further reading
237(1)
References
237(1)
Chapter 9 Engaging With Information And Research
238(42)
Introduction
238(2)
Information landscape for business professionals
240(12)
Information selection and evaluation processes
252(9)
Research process
261(7)
Extend your understanding: an overview of research data collection methods
268(7)
Chapter summary
275(1)
Key terms
276(1)
Skill-builder activities
276(2)
Further reading
278(1)
References
278(2)
Chapter 10 Business Correspondence: Short Form
280(25)
Introduction
280(2)
Email
282(9)
Memos
291(4)
Letters
295(6)
Extend your understanding: mobile and digital communication
301(1)
Chapter summary
302(1)
Key terms
302(1)
Skill-builder activities
303(1)
Further reading
304(1)
References
304(1)
Chapter 11 Writing Strategies For The Business Professional
305(34)
Introduction
305(3)
Key writing techniques for better business communication
308(5)
Identify your audience and writing purpose
313(4)
Design and write informative reports
317(7)
Construct persuasive proposals
324(6)
Extend your understanding: design effective documents
330(3)
Chapter summary
333(1)
Key terms
334(1)
Skill-builder activities
334(4)
Further reading
338(1)
References
338(1)
Chapter 12 Communicating In A Web-Based World
339(43)
Introduction
339(2)
The scope of web-based communication
341(7)
Recognise and create optimal web content
348(14)
Technologies and media for stakeholder engagement
362(5)
Create content for social media networks
367(4)
Extend your understanding: personal branding
371(4)
Chapter summary
375(1)
Key terms
376(1)
Skill-builder activities
376(4)
Further reading
380(1)
References
380(2)
Chapter 13 Oral Communication And Presentations
382(29)
Introduction
382(2)
Planning, delivering and evaluating oral presentations
384(5)
Using vocal techniques and literary devices in oral presentations
389(6)
Non-verbal communication and body language
395(4)
Audiovisual aids
399(4)
Extend your understanding: pitches
403(4)
Chapter summary
407(1)
Key terms
407(1)
Skill-builder activities
408(1)
Further reading
409(1)
References
409(2)
Chapter 14 Meetings: In-Person And Online
411(39)
Introduction
411(2)
Meetings: purpose and types
413(15)
Key roles
428(2)
Key documents
430(5)
Ten critical success factors for meetings
435(4)
Extend your understanding: formal meeting procedures
439(5)
Chapter summary
444(1)
Key terms
445(1)
Skill-builder activities
445(3)
Further reading
448(1)
References
449(1)
Glossary 450(10)
Index 460
Celeste Lawson is President and Chair of Central Queensland University's Academic Board. She is also the Head of Central Queensland University's Professional Communication degree. She has extensive practical experience in journalism and policing. She researches and publishes in social media, communication and public relations, with a focus on pedagogy, adult learning and online education. Dr Lawson teaches undergraduate and postgraduate students in public relations, journalism and communication units, and supervises Masters and Ph.D. students. She was awarded a National Citation for Outstanding Contributions to Student Learning through the Australian Government Department of Education and Training in 2017 and she received best paper at the 2018 International Conference on Education, Teaching and e-learning in Tokyo, Japan. Robert Gill is the Course Director for the Communication programs at Swinburne University of Technology, Victoria. Gill became an academic in 2007, having spent ten years in the communication industry working as a public relations manager for corporate finance, communication manager for the government, and management, marketing and communication in the tourism industry. Prior to this, Gill was a teacher, working in Australia, the UK and Hong Kong for fifteen years. His research interests focus on branding, reputation and employee engagement. Angela Feekery coordinates a large first-year strategic workplace communication course in the School of Communication, Journalism and Marketing at Massey University, Manawatu. Feekery has taught academic writing and science and business communication. Her research focuses on information and digital literacies in academic and professional contexts. She is passionate about supporting students to become capable communicators and discerning, ethical users of information. She recognises the importance of teaching students how to use a range of information and communication technologies to find, evaluate and use relevant information ethically to extend understanding and create new knowledge in a range of contexts. Engagement with these competencies are the foundation for learning how to learn, developing critical thinking and problem-solving skills, engaging in informed decision-making and ethical research practices, and communicating ideas effectively. Mieke Witsel is the Director of Teaching and Learning at the School of Business and Tourism at Southern Cross University, Australia. Witsel has taught and lectured in interpersonal and intercultural business communication in Australia and Europe for more than thirty years, at various levels of education, ranging from undergraduate to postgraduate and corporate levels. Witsel has also worked as a communications consultant for large multinational organisations, including Comprimo North Sea Engineering, and British Telecom. As leader of a large first year business communication unit, Witsel's teaching philosophy involves transformative, experiential learning to improve student communication competency, empowering success, and positively influencing self-identity as future business professionals. Witsel and her teaching team have won numerous awards for excellence in teaching, community engagement and meeting student needs.