Understand how sustainability can be utilized to gain a competitive advantage and work in tandem with the key drivers of successful business.
How can business leaders adopt sustainable practices while maintaining their competitive advantage? Explore a fresh and innovative stance on the future of sustainability where professionals can embrace commerciality with this essential guide.
Despite decades of corporate efforts and successes such as the large-scale financing and deployment of renewable technologies, from the planet's perspective business is failing to change at the speed required. It is therefore in the interest of organizations to focus on being competitive from a sustainability perspective. Competitive Sustainability explores how sustainability can be utilized to gain a competitive advantage and work in tandem with the key drivers of a successful business. It acknowledges the failure of the sustainability community to drive real corporate change and lays out a new and necessary path for successful business, one that both sustainability and business leaders can share.
Written by two experienced and award-winning authors in the sustainability field, Competitive Sustainability discusses the need for this shared approach and acts as a guide to the tools, expertise and mindsets essential for delivering success. It explores how business leaders can adopt sustainability while maintaining their competitive advantage and includes practical tips and frameworks as well as real world examples from companies including Microsoft, Google, AXA, Tony's Chocolonely and Nike.
Arvustused
"Competitive Sustainability powerfully reframes the false divide between commercial growth and sustainable progress, showing they are not trade-offs, but each other's most powerful accelerators. With their trademark clarity, practicality and deep appreciation of the human factor, Alexis Eyre and Paul Randle show how real change happens when people click, trust each other and choose to join forces, with both head and heart. A bold, timely and deeply practical playbook for leaders looking to create growth and value for all." * Benoit Wiesser, award-winning brand and effectiveness strategist * "This book is a bold and timely reframing of the sustainability debate. Alexis Eyre and Paul Randle show us how businesses can turn environmental and social pressure into strategic advantage - redesigning competition to restore the very systems it depends on. Essential reading for leaders ready to move beyond compliance theatre and into meaningful action." * Vanessa Gibbons, CEO, Nxt Nature * "As sharp shifts in geopolitics clash with the compromise of multiple planetary boundaries, we need practical and pragmatic responses to restore hope for commerce, humanity and nature. Competitive Sustainability provides such a response in a comprehensive, yet concise and readable form." * - Ian Ellison, Fellow, Cambridge Institute for Sustainability Leadership (CISL) and Former Sustainability Lead, Land Rover Jaguar *
Chapter - 00: Introduction;
Chapter - 01: What's driving the world?;
Chapter - 02: Where did it all go wrong?;
Chapter - 03: The need for new models of competitiveness;
Chapter - 04: How well do you really know the other person? - part 1;
Chapter - 05: How well do you really know the other person? - part 2
Chapter - 06: What does good look like?;
Chapter - 07: The power of diplomacy;
Chapter - 08: Finding leadership and agency;
Chapter - 09: Finding the shared doorway;
Chapter - 10: From polycrisis to cadence: why the 9R carousel is inevitable;
Chapter - 11: Relevance;
Chapter - 12: Resources;
Chapter - 13: Resilience;
Chapter - 14: Responsibility
Chapter - 15: Enoughness engineering: the CSOs Reduction & Regeneration
machine
Chapter - 16: Reinvention;
Chapter - 17: Reputation;
Chapter - 18: Reciprocity;
Chapter - 19: Reward;
Chapter - 20: Driving change by getting invited;
Chapter - 21: The table of gifts;
Chapter - 22: Why wouldn't we?
Alexis Eyre is co-founder of the Sustainable Marketing Compass and CEO of Green Eyre Ltd. Based in Hampshire, UK, she has worked all three sides of the marketing triangle - agency, client and media owner. She is co-author of the AMA award winning book, Sustainable Marketing, published by Kogan Page.
Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has worked with global brands like Microsoft, BSI, Philips, VISA, Omicom and Dentsu. He is co-author of the AMA award winning book, Sustainable Marketing, published by Kogan Page.
