The fairy godmother of fertility. The Telegraph
Zita West is famous for helping women to get pregnant when everything else has failed. The Times
Zita, the baby dream maker. Sunday Mirror
'Zita West has helped transform the way we think about fertility. This book is a powerful reminder that preparing for a baby is as much about emotional and spiritual well-being as it is about the body.' Olivia Buckingham, Fashion Stylist
'As Patron of the Chasing Rainbows charity, Zita has played an enormous role in raising awareness of the charity and the vital work it does supporting women on their fertility journeys.' Samantha Catanach, Founder, the Chasing Rainbows Charity
'Fertility is not simply about age or chance; it is shaped by cellular energy, oxidative balance and nutrient sufficiency. Research consistently shows that mitochondrial function underpins egg competence, that sperm are vulnerable to oxidative damage, and that preconception folate status is critical for early development. Zita West presents these evidence-based foundations in a way that empowers readers to focus on what truly matters in the months leading up to pregnancy.' Dr Federica Amati, Head Nutritionist at ZOE & Visiting Research Fellow in Public Health, Imperial College London
'Zita West has long been a trusted voice in fertility care, and this book beautifully reflects her integrative approach. She brings together science, clinical wisdom and compassion to help readers understand fertility not as a single moment, but as a whole-body state of readiness shaped by the nervous system, immune system, hormones and the microbiome. Its an empowering guide that invites us to work with the bodys biology rather than against it.' Dr Jenna Macciochi, PhD, Immunologist & Author
'I loved the beautiful metaphor of preparing the soil. As a cook, I know that nourishing the body with the right foods is one of the most powerful ways we can support our health. Conceive is a gentle and inspiring guide to preparing the body for new life.' Melissa Hemsley, Cook & Author
'Zitas vision and foresight in fertility care have always been extraordinary. Having founded the Zita West Clinic with her, I have seen first-hand the impact of her work on thousands of families. This book brings together decades of insight, compassion and expertise.' George Ndukwe, Consultant Gynaecologist IVF & Co-Founder, Zita West Clinic
