In Connections, Meranda Vieyra has written the definitive book on business development for solo and small law firms, but any lawyer in any size firm or type of law practice would benefit from her valuable insights and experience. In concise but thorough fashion, Meranda walks lawyers through concrete steps to take to find their own practice niche, develop their professional goals, and determine which professional circles and leadership roles will best allow them to realize those goals. She then offers executable strategies that they can follow weekly, monthly and yearly, all the while staying consistent with their own values and motivations. I was lucky to have Meranda help me many years ago when we were both starting our own businesses; her advice on promoting my own brand was invaluable. In hindsight, I am grateful for every suggestion she ever made, most of which she has collected in this treasure of a book.Robbie Meripol Barr, retired; award-winning Colorado-based mediator and arbitrator; former Florida Circuit Judge; early adapter of the Vieyra methodology Meranda Vieyra is one of those rare people who can see possibility long before it comes into focus for the rest of us. She has a true gift for understanding peopletheir strengths, their potential, and the connections that can help us grow. Its no surprise her book is called Connections. It reflects exactly what she does best: she inspires connection to our work, to our communities, to our true selves, and to one another-- opening the door to possibilities we never imagined. Im thrilled she's taken her deep knowledge and years of experience in branding, marketing, and business development, and shared it in a way that will inspire and guide so many!Maritza Dominguez Braswell, former founding member, Denver-based litigation boutique Connections is a must-read for solo and small firm practitioners who want to build valuable books of business by embracing a tactical, proven approach to business development. In this go-to guide, Meranda shares her years of hands-on experience and key insights in an encouraging fashion that will be exciting for attorneys who struggle to market their services. Her recommendations provide a step-by-step action plan with measurable outcomes and practical examples to enhance the strategic planning process.
Gene Commander, founder, Gene Commander Inc®; executive business advisor, Legal Indus
