There has been tremendous growth in Corporate Community Involvement (CCI) projects of all sizes in recent years. This has been encouraged by organisations such as Business in the Community in the UK, which provides information designed to motivate businesses and government to engage in CCI. In fact, the projects incorporated into some companies?ˆ? strategy implementation are now so extensive that they are having a profound impact on community development. Corporate Community Involvement examines CCI as a distinct type of corporate social responsibility and the nature of the relationship between business and society. Bilge Uyan-Atay considers that CCI has been poorly described and researched, concentrating mainly on Western Europe and the USA, failing to consider different institutional contexts and to make the best use of available theory to uncover a more holistic perspective. The author?ˆ?s native Turkey is a secular, developing country with a growing economy. This provides a distinctive environment in which to study CCI. The author explores and analyses economic, strategic, cultural and institutional influences on CCI and its relationships to and differences from corporate social responsibility.
There has been tremendous growth in CCI projects in recent years and the projects incorporated into some companies?ˆ? strategy implementation are now so extensive that they are having a profound impact on community development. In Corporate Community Involvement, Bilge Uyan-Atay examines CCI as a distinct manifestation of CSR and the nature of the
Chapter 1 Introduction to Corporate Community Involvement;
Chapter 2
What the Existing Studies on Corporate Community Involvement Tell Us;
Chapter
3 The Model of Corporate Community Involvement Behaviours;
Chapter 4
Methodology;
Chapter 5 Corporate Community Involvement in Turkey: An Overview
of 92 Companies in Turkey;
Chapter 6 Corporate Community Involvement,
Organisational Forms and the Preferred Areas for Investment in Turkey;
Chapter 7 Decisions Regarding the Scale and the Composition of Corporate
Community Involvement Activities;
Chapter 8 Four Companies Process of
Managerial Corporate Community Involvement Decision Making;
Chapter 9
Conclusions and Future Directions;
Bilge Uyan-Atay completed her PhD at the University of Bath, School of Management. She is now a researcher, lecturer and consultant. Dr Uyan-Atays research focuses on the overall relationship between business and society. Stakeholder management, corporate social responsibility, corporate philanthropy, corporate community involvement, and behavioural theory of the firm all fall within her research interest. In order to share the findings of her PhD research with the private sector, Dr Uyan-Atay published a report that presents an analysis of how firms are engaged in corporate community involvement and how these activities are related to a variety of corporate characteristics. Since 2005, Uyan-Atay has participated in conferences on business and society and published on corporate social responsibility and stakeholder management.
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