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Corporate Community Involvement: A Visible Face of CSR in Practice [Kõva köide]

  • Formaat: Hardback, 220 pages, kõrgus x laius: 246x174 mm, kaal: 635 g
  • Sari: Corporate Social Responsibility
  • Ilmumisaeg: 13-Feb-2014
  • Kirjastus: Routledge
  • ISBN-10: 1472412443
  • ISBN-13: 9781472412447
Teised raamatud teemal:
Corporate Community Involvement: A Visible Face of CSR in PracticeSuurem pilt
  • Formaat: Hardback, 220 pages, kõrgus x laius: 246x174 mm, kaal: 635 g
  • Sari: Corporate Social Responsibility
  • Ilmumisaeg: 13-Feb-2014
  • Kirjastus: Routledge
  • ISBN-10: 1472412443
  • ISBN-13: 9781472412447
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781472412447.html
Märksõnad:
There has been tremendous growth in Corporate Community Involvement (CCI) projects of all sizes in recent years. This has been encouraged by organisations such as Business in the Community in the UK, which provides information designed to motivate businesses and government to engage in CCI. In fact, the projects incorporated into some companies’ strategy implementation are now so extensive that they are having a profound impact on community development. Corporate Community Involvement examines CCI as a distinct type of corporate social responsibility and the nature of the relationship between business and society. Bilge Uyan-Atay considers that CCI has been poorly described and researched, concentrating mainly on Western Europe and the USA, failing to consider different institutional contexts and to make the best use of available theory to uncover a more holistic perspective. The author’s native Turkey is a secular, developing country with a growing economy. This provides a distinctive environment in which to study CCI. The author explores and analyses economic, strategic, cultural and institutional influences on CCI and its relationships to and differences from corporate social responsibility.

Arvustused

The premise of this book is to explain corporate community involvement other than corporate social responsibility. Dr Bilge Uyan-Atay shows how a business entity separates its community outreach initiatives and identifies the patterns according to the characteristics of different industries and companies. The extent of community involvement trends in Turkey is outlined for the first time in this book and compared against those from other countries. Dr Uyan-Atay provides detailed analyses of companies based on why and how they want to make donations, choose to become sponsors, or engage in other types of community involvement. This book is a great source for professionals and researchers who want to learn every aspect of the community involvement of private companies. Guler Aras, Yildiz Technical University, Turkey 'We know little about corporate community involvement in developing and advanced developing economies and this interesting study starts to fill this gap by providing an insightful analysis of corporate community involvement in Turkey. The analysis draws on a fascinating primary data set which is strengthened by extensive interviewing in indigenous Turkish companies.' Andrew Millington, University of Bath School of Management, UK

List of Figures
ix
List of Tables
xi
Preface xiii
List of Abbreviations
xv
1 Introduction to Corporate Community Involvement
1(1)
1.1 Defining Corporate Community Involvement
1(3)
1.2 The Reason for Investigating Turkey
4(2)
1.3 The Relationship between Corporate Community Involvement and Corporate Social Responsibility
6(1)
1.4 Overview of the Book
7(4)
2 What the Existing Studies on Corporate Community Involvement Tell Us
11(1)
2.1 Understanding the Term `Corporate Community Involvement'
11(3)
2.2 Forms of Corporate Community Involvement
14(15)
2.3 Conceptualisation of Corporate Community Involvement
29(6)
2.4 Research Agenda
35(4)
3 The Model of Corporate Community Involvement Behaviours
39(1)
3.1 The Behavioural Theory of the Firm: A Theory for Developing a Model of Corporate Community Involvement
39(3)
3.2 Developing a Conceptual Model of Corporate Community Involvement
42(11)
4 Methodology
53(1)
4.1 Aims and Objectives of the Research
53(2)
4.2 Study Design
55(1)
4.3 Choosing the Methodology
55(8)
4.4 Sampling Strategy
63(4)
4.5 Data Collection in the Field
67(4)
5 Corporate Community Involvement in Turkey: An Overview of 92 Companies in Turkey
71(1)
5.1 Culture, Economy and Society in Turkey
71(6)
5.2 Research Methodology
77(1)
5.3 Findings on Corporate Community Involvement Behaviours
77(8)
5.4 Discussion of the Findings
85(4)
6 Corporate Community Involvement, Organisational Forms and the Preferred Areas for Investment in Turkey
89(1)
6.1 Organisational Structure and Corporate Community Involvement
90(3)
6.2 The Motives for Prioritising and Excluding Different Types of Corporate Community Involvement Activities
93(4)
6.3 Research Methodology
97(1)
6.4 Findings
98(10)
6.5 Discussion of the Findings
108(3)
7 Decisions Regarding the Scale and the Composition of Corporate Community Involvement Activities
111(1)
7.1 Empirical Model and Hypotheses Development
111(7)
7.2 Methods
118(7)
7.3 Findings
125(6)
7.4 Discussion of the Findings
131(4)
8 Four Companies' Process of Managerial Corporate Community Involvement Decision Making
135(1)
8.1 Research Methodology
135(4)
8.2 Findings: How and Why Corporate Community Involvement Decisions are Taken by Companies
139(25)
8.3 Discussing Core Concepts of the Behavioural Theory of the Firm According to the Results Obtained from the Cases
164(5)
9 Conclusions and Future Directions
169(1)
9.1 Aims and Research Questions
169(1)
9.2 The Determinants Influencing the Choice of Corporate Community Involvement Behaviours
170(1)
9.3 The Way Corporate Community Involvement Activities are Carried Out
171(1)
9.4 The Process of Corporate Community Involvement Decisions
172(2)
9.5 Theoretical Contributions
174(1)
9.6 Practical Contributions
174(2)
9.7 Limitations and Directions for Future Research
176(1)
References 177(22)
Index 199
Bilge Uyan-Atay completed her PhD at the University of Bath, School of Management. She is now a researcher, lecturer and consultant. Dr Uyan-Atays research focuses on the overall relationship between business and society. Stakeholder management, corporate social responsibility, corporate philanthropy, corporate community involvement, and behavioural theory of the firm all fall within her research interest. In order to share the findings of her PhD research with the private sector, Dr Uyan-Atay published a report that presents an analysis of how firms are engaged in corporate community involvement and how these activities are related to a variety of corporate characteristics. Since 2005, Uyan-Atay has participated in conferences on business and society and published on corporate social responsibility and stakeholder management.