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xi | |
Preface to the fifth edition |
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xv | |
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1 Creativity And Its Importance In Business |
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1 | (20) |
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1 | (1) |
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2 | (1) |
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Some definitions of creativity |
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3 | (1) |
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4 | (1) |
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Innovation, invention and knowledge |
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5 | (4) |
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The importance given to creativity in business |
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9 | (3) |
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How creative thinking may be used in management |
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12 | (2) |
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Conditions in which creative thinking is needed most |
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14 | (1) |
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15 | (1) |
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16 | (3) |
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19 | (2) |
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21 | (18) |
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21 | (1) |
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The need to be ready for change |
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22 | (1) |
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22 | (1) |
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23 | (1) |
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Other barriers to an individual's creativity |
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24 | (1) |
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Dealing with an individual's blocks to creativity |
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24 | (2) |
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Diagnosing whether someone is blocked in their thinking |
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26 | (1) |
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How techniques help to overcome blocks |
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27 | (3) |
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30 | (1) |
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Blocks to organisational creative thinking and ways of dealing with them |
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30 | (2) |
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Elements and conditions of creative organisations |
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32 | (1) |
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33 | (1) |
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34 | (4) |
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38 | (1) |
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3 Theories Of Creativity And The Creative Problem-Solving Process |
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39 | (25) |
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39 | (2) |
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41 | (1) |
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The investment theory of creativity |
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41 | (2) |
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The brain as an information processor |
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43 | (4) |
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Convergent and divergent thinking |
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47 | (1) |
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The conditions of creative thinking |
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48 | (1) |
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49 | (2) |
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The cognitive theory of creativity |
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51 | (3) |
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How we get ideas: the index metaphor |
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54 | (2) |
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Problem-solving mechanisms |
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56 | (1) |
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57 | (4) |
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61 | (1) |
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61 | (2) |
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63 | (1) |
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4 Problem Solving And Improvisation |
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64 | (21) |
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64 | (2) |
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66 | (3) |
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The problem-solving process |
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69 | (3) |
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The problem-solving process and the creative process |
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72 | (4) |
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Compositional and improvisational creativity |
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76 | (3) |
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Some limitations to formal problem-solving approaches |
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79 | (1) |
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80 | (1) |
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81 | (3) |
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84 | (1) |
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5 Factors Influencing People's Ability To Undertake Ideation |
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85 | (15) |
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What helps people get ideas |
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85 | (3) |
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88 | (1) |
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Qualities of a creative person |
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88 | (1) |
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89 | (1) |
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90 | (1) |
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91 | (1) |
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92 | (1) |
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92 | (2) |
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The range of techniques and their suitability for solving different types of problem |
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94 | (1) |
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95 | (1) |
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96 | (1) |
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97 | (2) |
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99 | (1) |
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6 Objective Finding, Fact Finding And Problem Finding/Definition |
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100 | (26) |
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102 | (2) |
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Fact finding and problem definition/redefinition |
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104 | (1) |
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105 | (4) |
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109 | (1) |
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Redefinition approaches: laddering |
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110 | (1) |
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Redefinition approaches: goal orientation |
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110 | (2) |
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Redefinition approaches: boundary examination |
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112 | (2) |
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Redefinition approaches: progressive abstractions |
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114 | (1) |
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Redefinition approaches: the `why' method |
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115 | (1) |
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Analytical techniques: decomposable matrices |
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116 | (2) |
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Analytical techniques: cause-and-effect diagrams |
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118 | (1) |
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119 | (1) |
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120 | (5) |
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125 | (1) |
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7 Morphological Analysis And Related Techniques |
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126 | (23) |
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126 | (1) |
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127 | (6) |
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133 | (4) |
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137 | (2) |
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Heuristic ideation technique |
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139 | (1) |
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140 | (1) |
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Sequence-attribute modification matrix |
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141 | (3) |
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144 | (1) |
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145 | (3) |
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148 | (1) |
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8 Brainstorming And Its Variants |
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149 | (19) |
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149 | (1) |
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150 | (3) |
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The process of brainstorming |
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153 | (3) |
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156 | (1) |
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Stop-and-go brainstorming |
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157 | (1) |
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Round-robin brainstorming |
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157 | (1) |
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157 | (2) |
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159 | (1) |
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Problems with brainstorming |
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159 | (1) |
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159 | (1) |
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159 | (3) |
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162 | (1) |
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162 | (5) |
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167 | (1) |
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9 Lateral Thinking And Associated Methods |
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168 | (26) |
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168 | (1) |
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169 | (2) |
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171 | (3) |
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174 | (2) |
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176 | (2) |
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178 | (6) |
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184 | (1) |
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185 | (2) |
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The discontinuity principle |
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187 | (1) |
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187 | (1) |
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188 | (1) |
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189 | (3) |
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192 | (2) |
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194 | (21) |
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194 | (1) |
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195 | (4) |
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Conducting synectics sessions |
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199 | (5) |
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204 | (4) |
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208 | (1) |
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208 | (6) |
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214 | (1) |
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11 Paradigm-Breaking Techniques |
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215 | (15) |
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215 | (1) |
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215 | (3) |
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Paradigm-breaking techniques |
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218 | (5) |
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223 | (1) |
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224 | (1) |
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225 | (4) |
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229 | (1) |
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12 Miscellaneous Ideation Techniques |
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230 | (24) |
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Suggestion box, exhibits and competitions |
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230 | (2) |
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Cliches, proverbs and maxims |
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232 | (1) |
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233 | (1) |
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234 | (1) |
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235 | (4) |
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239 | (1) |
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239 | (2) |
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241 | (1) |
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242 | (2) |
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244 | (1) |
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245 | (2) |
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247 | (1) |
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248 | (2) |
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250 | (1) |
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250 | (1) |
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251 | (2) |
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253 | (1) |
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254 | (27) |
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255 | (1) |
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256 | (2) |
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258 | (7) |
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Qualitative evaluation: reverse brainstorming |
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265 | (2) |
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267 | (1) |
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268 | (1) |
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268 | (1) |
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269 | (1) |
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270 | (1) |
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271 | (2) |
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273 | (6) |
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279 | (2) |
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14 Decision Making And Problem Solving |
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281 | (18) |
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281 | (1) |
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281 | (1) |
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Naturalistic decision making |
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282 | (1) |
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283 | (3) |
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The analytic hierarchy process |
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286 | (1) |
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Making decisions involving risk or uncertainty: prospect theory |
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287 | (1) |
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Groups are better at making decisions |
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287 | (2) |
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How creative problem solving can help decision making |
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289 | (1) |
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290 | (1) |
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290 | (6) |
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296 | (1) |
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297 | (2) |
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299 | (17) |
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299 | (1) |
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Ideas are not readily implemented |
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299 | (2) |
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Sources of resistance to change |
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301 | (1) |
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Role of communication in overcoming resistance to change |
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302 | (1) |
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Putting ideas into practice |
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303 | (2) |
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Reducing resistance to change |
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305 | (6) |
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311 | (1) |
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311 | (1) |
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312 | (2) |
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314 | (2) |
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16 Computer-Assisted Creative Problem Solving |
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316 | (18) |
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316 | (1) |
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316 | (2) |
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Structured approach to creative problem solving in computer programs |
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318 | (1) |
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Types of computer-assisted stimulus |
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318 | (3) |
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321 | (9) |
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330 | (1) |
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330 | (2) |
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332 | (2) |
Appendix 1 Case example of the creative problem-solving process |
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334 | (9) |
Appendix 2 Notes on problems |
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343 | (4) |
References |
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347 | (17) |
Author Index |
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364 | (4) |
Subject Index |
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368 | |