Reprinted in paperback. The consumption of culture is one of the most important aspects of tourism activity. Cultural tourism includes experiencing local culture, traditions and lifestyle, participation in arts-related activities, and visits to museums, monuments and heritage sites. This book reviews a wide range of qualitative and quantitative research methods applied to the field of cultural tourism, including surveys, mystery tourist visits, visitor tracking, grand tour narratives, collages, researcher-created video, photo-based interviews, ethnographic and actor-network approaches. It provides a practical guide on how to conduct research as well as a discussion and evaluation of the methods.
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A must-have practical guide for all academics and researchers on one of the industry's most important topics
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vii | |
| Preface |
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ix | |
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Tables, Boxes, Figures and Appendices |
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xi | |
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Part I The Evolution Of Cultural Tourism Research |
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1 Developments and Perspectives in Cultural Tourism Research |
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1 | (12) |
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2 The Traditional Quantitative Approach. Surveying Cultural Tourists: Lessons from the ATLAS Cultural Tourism Research Project |
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13 | (20) |
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3 A Comparison of Quantitative and Qualitative Approaches: Complementarities and Trade-offs |
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33 | (8) |
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4 Blurring Boundaries in Cultural Tourism Research |
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41 | (11) |
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Part II Mixed Qualitative--Quantitative Approaches |
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5 The Cultural Destination Experience Audit Applied to the Tourist-historic City |
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52 | (9) |
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6 Methodological Triangulation: the Study of Visitor Behaviour at the Hungarian Open Air Museum |
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61 | (14) |
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7 Employing the Grand Tour Approach to Aid Understanding of Garden Visiting |
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75 | (12) |
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8 Multi-method Research on Ethnic Cultural Tourism in Australia |
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87 | (17) |
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9 Tracking the Urban Visitor: Methods for Examining Tourists' Spatial Behaviour and Visual Representations |
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104 | (11) |
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Part III Qualitative Approaches |
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10 An Application of Grounded Theory to Cultural Tourism Research: Resident Attitudes to Tourism Activity in Santiponce |
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115 | (14) |
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Mario Castellanos-Verdugo |
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Francisco J. Caro-Gonzalez |
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M. de los Angeles Oviedo-Garcia |
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11 Tales from the Field: Video and its Potential for Creating Cultural Tourism Knowledge |
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129 | (12) |
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12 Using Photo-based Interviews to Reveal the Significance of Heritage Buildings to Cultural Tourism Experiences |
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141 | (15) |
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13 Measuring the Image of a Cultural Tourism Destination through the Collage Technique |
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156 | (17) |
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Ana M. Gonzalez Fernandez |
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Part IV Interdisciplinary Approaches |
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14 Ethnographic Research on Cultural Tourism: an Anthropological View |
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173 | (15) |
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15 From Local to Global (and Back): Towards Glocal Ethnographies of Cultural Tourism |
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188 | (11) |
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16 Assembling the Socio-material Destination: an Actor--Network Approach to Cultural Tourism Studies |
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199 | (10) |
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17 Methods in Cultural Tourism Research: the State of the Art |
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209 | (6) |
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| Index |
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215 | |
is Professor of Leisure Studies at Tilburg University in the Netherlands. He has led the ATLAS Cultural Tourism Project since its inception in 1991 and published widely in this field, including Cultural Tourism in Europe (1996), Cultural Attractions and European Tourism (2001), Tourism, Creativty and Development (2007), Cultural Tourism: Global and Local Perspectives and Eventful Cities: Cultural Management and Urban Regeneration (2010). Wil Munsters is Emeritus Professor of Tourism and Culture at Zuyd University of Applied Sciences in the Netherlands. He has a strong academic background, including a PhD from the University of Nijmegen focusing on French literature and comparative aesthetics. For the last 25 years his major research interest has been in cultural tourism. He is the author of a monograph on cultural tourism and of studies about museums, heritage, hospitality, gastronomy, events and sport tourism, as well as co-editor of books on cultural tourism research methodology and on anthropology as a driver for tourism research. He has also contributed to numerous national and international conferences on tourism. As a member of ATLAS (Association for Tourism and Leisure Education and Research) he has been engaged in the international Cultural Tourism Research Project since 1994.
