"Often, "Customer First", or even "Customer as the Sole Purpose", has been touted as the golden principle to conduct business in our commercial world. But to a lot of people, practising it is not as simple as it sounds. People interpret the principle in their own ways and adopt different approaches in practice. This book develops a "Left-Right Circles" theory where customer needs are depicted as the "Left Circle". The book also analyzes various levels of customer needs and the key approaches to satisfying those needs. The "Right Circle" in this theory depicts how a company develops its own strengths as competencies. The book describes how the Left and Right Circles interact, move in sync in a perfectly harmonious manner, offer products and services that customers will repeatedly purchase, and thereby builda strong base of loyal supporters for the company. The Left Circle driven approaches are applicable equally to serving customers and stakeholders. The approaches apply effectively to non-profit organizations as well as to profit-making companies. The theory can also be extended to interpersonal relationships, helping to enhance harmony and joy in personal lives"--
The authors describe an approach to customer needs and strategic management using a "left-right circles" framework that puts customer needs in one circle (left) and company competences in another (right), showing how they overlap. They describe the framework and its forms and conditions; the mindset of serving the customer; the movements of the two circles and how customers are influenced by various factors, including the competitive market and the general environment and its conditions, and how the company circle should follow the movement of the customer circle; the different needs of existing and new customers; having an internal left circle that meets the needs of employees; understanding the people that influence the customer circle; making customers so satisfied that they become part of the company circle and strengthen its ability; identifying the unrecognized and unapparent needs of customers; and the main principles of the approach. Annotation ©2022 Ringgold, Inc., Portland, OR (protoview.com)
Often, ""Customer First"", or even ""Customer as the Sole Purpose"", has been touted as the golden principle to conduct business in our commercial world. But to a lot of people, practising it is not as simple as it sounds. People interpret the principle in their own ways and adopt different approaches in practice. This book develops a ""Left-Right Circles"" theory where customer needs are depicted as the ""Left Circle"". The book also analyzes various levels of customer needs and the key approaches to satisfying those needs. The ""Right Circle"" in this theory depicts how a company has to develop its own strengths as competencies. The book describes how as the Left and Right Circles interact, moving in sync in a perfectly harmonious manner, offering products and services that customers will repeatedly purchase a strong base of loyal supporters for the company is built. The Left Circle driven approaches are also applicable to serving customers and stakeholders. The approaches apply effectively to non-profit organizations as well as to companies. The theory is also applicable to interpersonal relationships, this enhancing harmony and joy in personal lives.
