Acknowledgments ix
About the Author xi
Introduction xiii
Part I The Data & AI Advantage in Modern Business 1
Chapter 1 Leveling the Playing Field with Data and AI 3
Chapter 2 Introduction to Data Strategy 17
Chapter 3 Types of Data-Intensive Use Cases Based on Business Objectives 32
Chapter 4 Data- and AI-Driven Product-Led Growth 49
Chapter 5 Amplifying Growth Marketing Outcomes with Data and AI 66
Chapter 6 Validating Product-Market Fit for Commercial Data and AI Products and Services 83
Part II The Data & AI Trifecta: Ethical Considerations, Deployment Tactics, and Competitive Analysis 105
Chapter 7 Complying with Regulatory and Ethical Standards 107
Chapter 8 Practical Tactics for Successful AI Deployments 121
Part III The Technical Foundation for Growth 139
Chapter 9 Surveying Your Industry and Organization 141
Chapter 10 Perform a Technical Assessment 160
Chapter 11 Stakeholder Engagement and Data Literacy 176
Chapter 12 Assessing Your Current State Organization 193
Chapter 13 Assessing Your Current State AI Ethics and Data Privacy 215
Part IV Formulating and Implementing an AI Strategy 235
Chapter 14 Selecting and Scoping a Winning Use Case 237
Chapter 15 Evaluating All Relevant Resources 249
Chapter 16 Data Strategy Recommendations for Reaching Future State Goals 277
Chapter 17 Finalizing Your Strategic Plan 299
Index 320