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DataStory: Explain Data and Inspire Action Through Story [Pehme köide]

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  • Formaat: Paperback / softback, 240 pages, kõrgus x laius: 228x228 mm
  • Ilmumisaeg: 03-Oct-2019
  • Kirjastus: Ideapress Publishing
  • ISBN-10: 1940858984
  • ISBN-13: 9781940858982
Teised raamatud teemal:
DataStory: Explain Data and Inspire Action Through StorySuurem pilt
  • Formaat: Paperback / softback, 240 pages, kõrgus x laius: 228x228 mm
  • Ilmumisaeg: 03-Oct-2019
  • Kirjastus: Ideapress Publishing
  • ISBN-10: 1940858984
  • ISBN-13: 9781940858982
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781940858982.html
Märksõnad:
Winner: Axiom Award Gold Medal (Networking) Scientists have proven that stories make the brain light up in ways no other form of communication does. Using story frameworks as a communication device for data will help make your recommendations stick and be acted on.

Organizations use data to identify problems or opportunities. The actions others may need to take today from your insights in data could reverse or improve the trajectory of your future data. So, communicating data well, drives very important outcomes.





Even though most roles depend on data, communicating well is the top skill gap in roles using data. The essential skill for todays leaders (and aspiring leaders) is shaping data into narratives that make a clear recommendation and inspire others to act. 

Almost every role today uses data for decision making. As you grow in your career, you can become a strategic advisor and ultimately a leader using data to shape a future where humanity and organizations flourish.

Duarte and her team have culled through thousands of data slides of her clients in technology, finance, healthcare, and consumer products, to decode how the highest performing brands communicate with data.

DataStory teaches you the most effective ways to turn your data into narratives that blend the power of language, numbers, and graphics. This book is not about visualizing data, there are plenty of books covering that. Instead, youll learn how to transform numbers into narratives to drive action.









It will help you communicate data in a way that creates outcomes both inside and outside your own organization. It will help you earn a reputation as a trusted advisor, which will advance your career. it will help your organization make faster decisions and inspire others to act on them!





Nancy Duarte is one of the preeminent storytellers in American business and the acclaimed author of Slide:ology, Resonate, and the HBR Guide to Persuasive Presentations comes this book that will help you transform numbers into narratives.

Muu info

Winner of Axiom Award Gold Medal (Networking) 2020 (United States).HBR- Articles and podcast interview MIT- Articles and podcast interview Business Insider (90M)- running an article on Nancy Inc (20M)-> Editor would like to interview Nancy once he finished book Home Business Magazine (115K) Business Know How (500K) Quality Digest (140K) Dan Pink Show Connected World (300K) Inside Big Data (152k) AMAs Marketing Website (1.9M) eMail announcement to list of 100,000 fans Promote on LinkedIn to 150k fans and 12,000 connections Send out promotional box to influencers and media outlets Product Launch Event: Silicon Valley Product Launch Event in conjunction with New York Office Opening Speaking Conferences 2019 and 2020 Press Release Planning editorial calendar in partnership with major media outlets on DataStory Social Ad campaign space for advertisement Duarte Webinar on DataStory Keynote on DataStory with fortune 500 companies Podcasts Interviews
Introduction
Understand the Science of Story
3(2)
Transform Numbers into Narratives
5(2)
Communicate Data to Lead
7(2)
Invest Time in Communication Skills
9(2)
Embrace the Power of Story
11(6)
SECTION 1 COMMUNICATE DATA TO OTHERS
I Becoming a Communicator of Data
Invest in Data Communication Skills
17(2)
Explain Data Through Storytelling
19(2)
Become Like the Mentor in a Story
21(2)
Resolve a Spectrum of Problems and Opportunities with Data
23(2)
Move into a Creative Process
25(2)
Cultivate Your Intuition
27(6)
II Communicating to Decision-Makers
Know Your Decision-Maker
33(2)
Respect Their Time; Executives Are Busy
35(2)
Know How Executives Are Measured
37(2)
Understand How Executives Consume Information
39(2)
Expect Questions and Interruptions
41(8)
SECTION 2 BRING CLARITY THROUGH STORY STRUCTURE
III Crafting a Data Point of View
Formulate Your Data Point of View (DataPOV™)
49(2)
Understand How Great Brands Communicate with Data
51(2)
Choose the Most Effective Action for Your DataPOV
53(2)
Decipher Performance and Process Verbs
55(2)
Craft Actions with the Best Strategic Insight
57(6)
IV Structuring an Executive Summary as a DataStory
Leverage the Structure of a Story Arc
63(2)
Write an Executive Summary in Three Acts
65(2)
Change the Fortune of the Messy Middle
67(2)
Use Your DataPOV as the Third Act
69(6)
V Creating Action Through Analytical Structure
Blend Logical and Persuasive Writing
75(2)
Structure a Recommendation Tree
77(2)
Define Actions to Support Your DataStory
79(2)
Motivate by Explaining Why
81(2)
Be Your Own Skeptic
83(2)
Include Assumptions by Stating "This Is True If ..."
85(2)
Review the Components of a Recommendation Tree
87(8)
SECTION 3 MAKE CLEAR CHARTS AND SLIDES
VI Choosing Charts and Writing Observations
Choose Charts Everyone Understands
95(2)
Write Clear Chart Titles
97(2)
Make Descriptive Observations
99(2)
Use Adjectives for Bar Charts to Observe Size
101(2)
Use Adjectives for Component Charts to Observe Ratios
103(2)
Use Adverbs for Line Charts to Observe Trends
105(6)
VII Annotating Insights onto Charts
Overlay Visual Annotations onto a Chart
111(2)
Amplify a Data Point
113(2)
Add Math to Data Points
115(2)
Make Insights Visually Consumable
117(6)
VIII Building a Skimmable Slidedoc™
Build a Recommendation as a Slidedoc
123(2)
Think of a Slidedoc as a Visual Book
125(2)
Organize Content to Be Readable
127(2)
Deviate from Standard Format for Emphasis
129(2)
Emphasize Text That Must Be Read
131(2)
Review the Anatomy of a Recommendation Tree
133(2)
Review a Slidedoc as a Recommendation Tree
135(8)
SECTION 4 MAKE DATA STICK
IX Marveling at the Magnitude
Attach the Data to Something Relatable
143(2)
Develop a Sense of Scale
145(2)
Connect Data to Relatable Size
147(2)
Connect Data to Relatable Time
149(2)
Compare Data to Relatable Things
151(2)
Express How You Feel About the Data
153(6)
X Humanizing Data
Meet the Hero and Adversary of the Data
159(2)
Know the Adversary in the Data
161(2)
Address the Conflict in the Data
163(2)
Speak with the Characters
165(2)
Share Context to Add Meaning to Data
167(2)
Save Lives with Data | Case Study: Dr. Rosalind Picard
169(10)
XI Storytelling with Data
Leverage the Temporal Dimension When Presenting Data
179(2)
Reveal Hidden Data
181(4)
Reveal Hidden Data | Case Study: Al Gore
185(2)
Tell a Story with an Emotional Arc | Case Study: Kurt Vonnegut
187(4)
Data Confirms an Emotional Arc in Stories
191(4)
Reverse III Fortune into a Cinderella Arc | Case Study: Internal All-Hands Meeting
195(2)
Charity: Water Storytelling with Data | Case Study: Scott Harrison
197(8)
Summary
205(4)
Appendix
Move the Narrative Forward 209(2)
Speed Up Decision-Making with a One-Page Recommendation Tree 211(2)
References 213(3)
Photo Credits 216(1)
Index 217
Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, Time Magazine and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture, and has created more than a quarter of a million presentations. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications and is also a Harvard Business Review contributor. Shes written five best-selling books of which four have won awards. Duarte, Inc., is the largest design firm in Silicon Valley, as well as one of the top woman-owned businesses in the area. Nancy has won several prestigious awards for communications, entrepreneurship, and her success as a female executive. On the list of top 250 Women in Leadership, Duarte ranks #67 and on World's Top 30 Communication Professionals for 2017, Duarte ranks #1. She has been a speaker at a number of Fortune 500 companies, and counts many more among her firms clientele. She has spoken at numerous conferences and her TEDx talk has over two million views.