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$100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future [Pehme köide]

3.89/5 (71271 hinnangut Goodreads-ist)
  • Formaat: Paperback / softback, 304 pages
  • Ilmumisaeg: 05-Apr-2016
  • Kirjastus: Currency
  • ISBN-10: 0451496647
  • ISBN-13: 9780451496645
  • Formaat: Paperback / softback, 304 pages
  • Ilmumisaeg: 05-Apr-2016
  • Kirjastus: Currency
  • ISBN-10: 0451496647
  • ISBN-13: 9780451496645
In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living.
 
Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck.  Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. 
 
There are many others like Chris – those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful.  Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do.  You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.
 
In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies.  In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.
 
Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment.  It’s all about finding the intersection between your “expertise” – even if you don’t consider it such -- and what other people will pay for.  You don’t need an MBA, a business plan or even employees.  All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.
 
Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick.  Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish – sell him the fish instead; and in the battle between planning and action, action wins.
 
In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold.  Today, we know that it’s up to us to change our lives.  And the best part is, if we change our own life, we can help others change theirs.  This remarkable book will start you on your way.
Prologue: Manifesto: A short guide to everything you want xiii
PART I UNEXPECTED ENTREPRENEURS
1 Renaissance
You already have the skills you need---you just have to know where to look
2(20)
2 Give Them the Fish
How to put happiness in a box and sell it
22(18)
3 Follow Your Passion ... Maybe
Get paid to do what you love by making sure it connects to what other people want
40(16)
4 The Rise of the Roaming Entrepreneur
"Location, location, location" is overrated
56(18)
5 The New Demographics
Your customers all have something in common, but it has nothing to do with old-school categories
74(18)
PART II TAKING IT TO THE STREETS
6 The One-Page Business Plan
If your mission statement is much longer than this sentence, it could be too long
92(16)
7 An Offer You Can't Refuse
The step-by-step guide to creating a killer offer
108(18)
8 Launch!
A trip to Hollywood from your living room or the corner coffee shop
126(20)
9 Hustling: The Gentle Art of Self-Promotion
Advertising is like sex: Only losers pay for it
146(16)
10 Show Me the Money
Unconventional fundraising from Kickstarter to unlikely car loans
162(22)
PART III LEVERAGE AND NEXT STEPS
11 Moving On Up
Tweaking your way to the bank: How small actions create big increases in income
184(18)
12 How to Franchise Yourself
Instructions on cloning yourself for fun and profit
202(26)
13 Going Long
Become as big as you want to be (and no bigger)
228(16)
14 But What If I Fall?
How to succeed even if your roof caves in on you
244(17)
Coda 261(4)
Disclosures and Interesting Facts 265(2)
But Wait, There's More! 267(2)
Fish Stories Appendix: Twenty-Five Selected Case Studies 269(4)
Gratitude 273(2)
Rockstars From the $100 Startup 275(4)
Index 279