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101 Design Methods: A Structured Approach for Driving Innovation in Your Organization [Pehme köide]

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(Illinois Institute of Technology)
  • Formaat: Paperback / softback, 336 pages, kõrgus x laius x paksus: 231x185x23 mm, kaal: 680 g
  • Ilmumisaeg: 23-Oct-2012
  • Kirjastus: John Wiley & Sons Inc
  • ISBN-10: 1118083466
  • ISBN-13: 9781118083468
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  • Formaat: Paperback / softback, 336 pages, kõrgus x laius x paksus: 231x185x23 mm, kaal: 680 g
  • Ilmumisaeg: 23-Oct-2012
  • Kirjastus: John Wiley & Sons Inc
  • ISBN-10: 1118083466
  • ISBN-13: 9781118083468
Approaching the creation of new products, services and customer experiences as a science, rather than an art, this essential resource provides a practical set of collaborative tools and methods for planning and defining successful new products and services. Original.

Approaching the creation of new products, services, and customer experiences as a science rather than an art, provides a practical set of collaborative tools and methods for planning and defining successful new products and services.

The first step-by-step guidebook for successful innovation planning

Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

Arvustused

"Design thinking is a method that can be applied to nearly any endeavor, business scenario, or social reform. In his book, 101 Design Methods, author Vijay Kumar describes how design methods can be applied as a science, rather than through art, through practical steps of observation, reframing, ideation, prototyping, and planning." (Contract Magazine, May 2013)

Foreword vii
James P. Hackett
Acknowledgments ix
Introduction 1(14)
Four Core Principles of Successful Innovation
3(5)
Principle 1: Build Innovations Around Experiences
3(2)
Principle 2: Think of Innovations as Systems
5(1)
Principle 3: Cultivate an Innovation Culture
6(1)
Principle 4: Adopt a Disciplined Innovation Process
7(1)
A Model of the Design Innovation Process
8(2)
The Design Innovation Process
8(1)
Process Is Nonlinear
9(1)
Process Is Iterative
9(1)
Seven Modes of the Design Innovation Process
10(3)
Mode 1: Sense Intent
10(1)
Mode 2: Know Context
10(1)
Mode 3: Know People
11(1)
Mode 4: Frame Insights
11(1)
Mode 5: Explore Concepts
12(1)
Mode 6: Frame Solutions
12(1)
Mode 7: Realize Offerings
13(1)
Understanding Methods
13(2)
Mode 1: Sense Intent 15(36)
Sense Intent: Mindsets
16(5)
Sensing Changing Conditions
17(1)
Seeing Overviews
17(1)
Foreseeing Trends
18(1)
Reframing Problems
18(1)
Forming an Intent
19(2)
Sense Intent: Methods
21(30)
1.1 Buzz Reports
22(2)
1.2 Popular Media Scan
24(2)
1.3 Key Facts
26(2)
1.4 Innovation Sourcebook
28(2)
1.5 Trends Expert Interview
30(2)
1.6 Keyword Bibliometrics
32(2)
1.7 Ten Types of Innovation Framework
34(2)
1.8 Innovation Landscape
36(2)
1.9 Trends Matrix
38(2)
1.10 Convergence Map
40(2)
1.11 From...To Exploration
42(2)
1.12 Initial Opportunity Map
44(2)
1.13 Offering-Activity-Culture Map
46(2)
1.14 Intent Statement
48(3)
Mode 2: Know Context 51(36)
Know Context: Mindsets
52(7)
Knowing Context History
53(1)
Understanding Frontiers
54(1)
Seeing System Overviews
55(1)
Understanding Stakeholders
56(1)
Using Mental Models
57(2)
Know Context: Methods
59(28)
2.1 Contextual Research Plan
60(2)
2.2 Popular Media Search
62(2)
2.3 Publications Research
64(2)
2.4 Eras Map
66(2)
2.5 Innovation Evolution Map
68(2)
2.6 Financial Profile
70(2)
2.7 Analogous Models
72(2)
2.8 Competitors-Complementors Map
74(2)
2.9 Ten Types of Innovation Diagnostics
76(2)
2.10 Industry Diagnostics
78(2)
2.11 SWOT Analysis
80(2)
2.12 Subject Matter Experts Interview
82(2)
2.13 Interest Groups Discussion
84(3)
Mode 3: Know People 87(42)
Know People: Mindsets
88(7)
Observing Everything
89(1)
Building Empathy
90(1)
Immersing in Daily Life
91(1)
Listening Openly
92(1)
Looking for Problems and Needs
93(2)
Know People: Methods
95(34)
3.1 Research Participant Map
96(2)
3.2 Research Planning Survey
98(2)
3.3 User Research Plan
100(2)
3.4 Five Human Factors
102(2)
3.5 POEMS
104(2)
3.6 Field Visit
106(2)
3.7 Video Ethnography
108(2)
3.8 Ethnographic Interview
110(2)
3.9 User Pictures Interview
112(2)
3.10 Cultural Artifacts
114(2)
3.11 Image Sorting
116(4)
3.12 Experience Simulation
120(2)
3.13 Field Activity
122(2)
3.14 Remote Research
124(2)
3.15 User Observations Database
126(3)
Mode 4: Frame Insights 129(66)
Frame Insights: Mindsets
130(7)
Exploring Systems
131(1)
Looking for Patterns
132(1)
Constructing Overviews
133(1)
Identifying Opportunities
134(1)
Developing Guiding Principles
135(2)
Frame Insights: Methods
137(58)
4.1 Observations to Insights
138(2)
4.2 Insights Sorting
140(2)
4.3 User Observation Database Queries
142(2)
4.4 User Response Analysis
144(2)
4.5 ERAF Systems Diagram
146(4)
4.6 Descriptive Value Web
150(2)
4.7 Entities Position Map
152(2)
4.8 Venn Diagramming
154(2)
4.9 Tree/Semi-Lattice Diagramming
156(2)
4.10 Symmetric Clustering Matrix
158(4)
4.11 Asymmetric Clustering Matrix
162(4)
4.12 Activity Network
166(4)
4.13 Insights Clustering Matrix
170(4)
4.14 Semantic Profile
174(2)
4.15 User Groups Definition
176(2)
4.16 Compelling Experience Map
178(4)
4.17 User Journey Map
182(2)
4.18 Summary Framework
184(4)
4.19 Design Principles Generation
188(2)
4.20 Analysis Workshop
190(5)
Mode 5: Explore Concepts 195(52)
Explore Concepts: Mindsets
196(7)
Challenging Assumptions
197(1)
Standing in the Future
198(1)
Exploring Concepts at the Fringes
199(1)
Seeking Clearly Added Value
200(1)
Narrating Stories about the Future
201(2)
Explore Concepts: Methods
203(44)
5.1 Principles to Opportunities
204(2)
5.2 Opportunity Mind Map
206(2)
5.3 Value Hypothesis
208(2)
5.4 Persona Definition
210(2)
5.5 Ideation Session
212(4)
5.6 Concept-Generating Matrix
216(2)
5.7 Concept Metaphors and Analogies
218(4)
5.8 Role-Play Ideation
222(2)
5.9 Ideation Game
224(4)
5.10 Puppet Scenario
228(4)
5.11 Behavioral Prototype
232(2)
5.12 Concept Prototype
234(2)
5.13 Concept Sketch
236(2)
5.14 Concept Scenarios
238(2)
5.15 Concept Sorting
240(2)
5.16 Concept Grouping Matrix
242(2)
5.17 Concept Catalog
244(3)
Mode 6: Frame Solutions 247(38)
Frame Solutions: Mindsets
248(7)
Conceiving Holistic Solutions
249(1)
Conceiving Options
250(1)
Making Value Judgments
251(1)
Envisioning Scenarios
252(1)
Structuring Solutions
253(2)
Frame Solutions: Methods
255(30)
6.1 Morphological Synthesis
256(2)
6.2 Concept Evaluation
258(2)
6.3 Prescriptive Value Web
260(2)
6.4 Concept-Linking Map
262(2)
6.5 Foresight Scenario
264(2)
6.6 Solution Diagramming
266(2)
6.7 Solution Storyboard
268(2)
6.8 Solution Enactment
270(2)
6.9 Solution Prototype
272(2)
6.10 Solution Evaluation
274(2)
6.11 Solution Roadmap
276(2)
6.12 Solution Database
278(2)
6.13 Synthesis Workshop
280(5)
Mode 7: Realize Offerings 285(35)
Realize Offerings: Mindsets
286(7)
Reiterating Prototypes
287(1)
Evaluating in Reality
288(1)
Defining Strategies
289(1)
Implementing in Reality
290(1)
Communicating Vision
291(2)
Realize Offerings: Methods
293(27)
7.1 Strategy Roadmap
294(2)
7.2 Platform Plan
296(4)
7.3 Strategy Plan Workshop
300(4)
7.4 Pilot Development and Testing
304(2)
7.5 Implementation Plan
306(4)
7.6 Competencies Plan
310(2)
7.7 Team Formation Plan
312(2)
7.8 Vision Statement
314(4)
7.9 Innovation Brief
318(2)
Credits For Example Projects 320(3)
Index 323
VIJAY KUMAR is a professor at the IIT Institute of Design, the graduate school of design at the Illinois Institute of Technology, where he leads the Strategic Design Planning and the Design Methods programs. Kumar has taught, published, consulted, and lectured throughout the world on using structured methods, tools, and frameworks for conceiving reliable human-centered innovations and turning them into strategic plans for organizations. He has consulted for Autodesk, Motorola, Pfizer, Procter & Gamble, SC Johnson, Steelcase, Target, T-Mobile, and many others.