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Designing the Editorial Experience: A Primer for Print, Web, and Mobile [Pehme köide]

  • Formaat: Paperback / softback, 224 pages, kõrgus x laius x paksus: 254x203x19 mm, kaal: 794 g, 250 color photos
  • Ilmumisaeg: 15-May-2014
  • Kirjastus: Rockport Publishers Inc.
  • ISBN-10: 1592538959
  • ISBN-13: 9781592538959
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  • Formaat: Paperback / softback, 224 pages, kõrgus x laius x paksus: 254x203x19 mm, kaal: 794 g, 250 color photos
  • Ilmumisaeg: 15-May-2014
  • Kirjastus: Rockport Publishers Inc.
  • ISBN-10: 1592538959
  • ISBN-13: 9781592538959
Teised raamatud teemal:

In a world of media that seems to be ever-changing, how do we define what a newspaper, magazine or journal physically is? Are we drinking our morning coffee on a Sunday as we sit down and read our newstablet? Look around any doctor's office waiting room and you will find two people reading the same magazine, one holding the paper version, another on their phone. With so many mediums, designers need to evaluate the best formats to convey an editorial vision. InDesigning the Editorial Experience, authors Sue Apfelbaum and Juliette Cezzar will discuss what it means to design for multiple media. It features advice from professionals in both the design and editorial fronts --and digital strategists too-- about what is constant and what is changing in the field. Inside, you will find examples of the best editorial design being produced today. In addition, explore the audiences for content, what forms the content takes, and how workflows are managed. This book provides a primer on the elements of editorial design that result in rich, thoughtful, and rewarding editorial experiences.



Find examples of editorial design, audiences for content, what forms the content takes, and how workflow is managed. This book provides a primer on the elements of editorial design that result in rich editorial experiences.


Arvustused

"Apfelbaum (writer/consultant) and Cezzar (Parsons The New School for Design) take a look at the changing practice of editorial design for magazines and periodicals. This book, which developed from the experiences of the authors at RES magazine, provides an introduction to the basics of graphic and digital design. The first section covers the foundations of design and helps readers understand how content is consumed in print, on the Web, and on mobile devices. The focus on mobile may be unique to this title among publications on magazine design. The second part of the book is dedicated to 19 international case studies that include The New York Times, The Huffington Post, BuzzFeed, and Vanity Fair Italia. Included are interviews editors and designers from the magazines, and stand-alone interviews with well-known practitioners. This primer deserves a space on bookshelves next to Jan White's Editing by Design (3rd ed., 2003) and Yolanda Zappaterra's Art Direction + Editorial Design (2007). It will interest students and designers who are looking for inspiration and ideas for dealing with the converging markets of print, digital, and mobile. Summing Up: ** Recommended. Lower- and upper-level undergraduates, two-year technical program students, professionals, and general readers." - Choice

Preface 7(1)
Introduction 8(6)
What Is Editorial Design?
8(1)
Who Reads It? The Reading Experience
9(1)
Who Makes It? Staff and Workflow
9(5)
Elements of Editorial Design
Formats
14(6)
Time
20(8)
Identity
28(4)
Anatomy
32(6)
Art
38(4)
Typography
42(8)
Layout
50(4)
Prototyping
54(2)
Production
56(8)
Case Studies & Interviews
Case Study: BuzzFeed Interview
64(4)
Chris Johansen
Case Study: Huffington Post Interview
68(10)
Josh Klenert
Interview: Content Strategist, Writer, Programmer
74(4)
Paul Ford
Case Study: The New York Times
78(18)
Tom Bodkin
Jeremy Zilar
Case Study: The Guardian
96(8)
Alex Breuer
Interview
102(2)
David Sleight
Case Study: USA TODAY
104(8)
Interview
109(3)
Jeanette Abbink
Case Study: Bloomberg Businessweek
112(10)
Richard Turley
Case Study: Rookie
122(6)
Renda Morton
Interview
126(2)
Mandy Brown
Case Study: Pitchfork
128(6)
Michael Renaud
Case Study: New York
134(20)
Thomas Alberty
Steve Motzenbecker
Interview
152(2)
Stella Bugbee
Case Study: Vanity Fair Italia
154(6)
Devin Pedzwater
Case Study: New Republic
160(6)
Interview
164(2)
Jeffrey Zeldman
Case Study: It's Nice That
166(6)
Will Hudson
Case Study: The Awl Weekend Companion
172(4)
Interview
174(2)
David Jacobs
Natalie Podrazik
Case Study: Letter to Jane
176(6)
Tim Moore
Case Study: Paper
182(8)
Andrea Fella
Case Study: Gather
190(8)
Michele Outland
Interview
196(2)
Justin Thomas Kay
Case Study: Apartamento
198(4)
Omar Sosa
Case Study: Anorak
202(4)
Cathy Olmedillas
Case Study: WAX
206(6)
David Yun
Resources 212(2)
Glossary 214(4)
About the Authors 218(1)
Acknowledgments 219(1)
Index 220
Sue Apfelbaum is a writer, editor, and consultant who works with brands to create meaningful content experiences. Based in New York, she was formerly the editorial director for AIGA, the professional association for design, and editor of RES magazine. She writes about design for Communication Arts, Surface, Adobe, and Red Bull Music Academy.





Juliette Cezzar is a designer, author, and educator based in New York City. She is the Director of the BFA Communication Design and BFA Design & Technology programs at Parsons / The New School. She is the author-designer of four books: Office Mayhem (Abrams), Paper Pilot, Paper Captain, and Paper Astronaut (Universe / Rizzoli). http://juliettecezzar.com