Digital Content in Museums provides a comprehensive grounding in the skills, best practices and tools needed for digital content editors and managers to succeed in the museums, galleries, libraries and heritage sector.
Focusing on how digital content can positively impact the GLAM sector, this practical guide addresses three main points:
The discoverability of museums through digital content The usability of the digital spaces for audience users How heritage institutions can produce creative content and rely on storytelling to build a loyal audience.
The breadth of digital content is covered from social media and website design to blog posts, content strategy and surveys with the aim of helping institutions increase their visibility, develop their audiences and meet user needs. Packed with tips, templates and real-life examples, it provides an essential reference for anyone looking to enter or working in digital content in the cultural sector.
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Digital content roles often require a breadth of expertise that any amount of training will struggle to cover. But this book has all the foundations you need from website usability to social media all tailored to the museum professional. Georgina Brooke's book is a fount of useful, detailed information, supported by a variety of case studies and guests. Read it front to back or dip in when you're facing your next knotty problem if you work in museum content, you want this on your shelf. -- Louise Cohen, Senior Content Strategist, One Further
Introduction
Part I: Discoverability
Chapter 1: Making Your Website More Visible in Search
Chapter 2: Using Third-party Platforms to Make Yourself More Visible Online
Part II: Usability
Chapter 3: What Users Need from Different Sections of your Website
Chapter 4: Re-Envisaging Your Content from the Ground Up
Part III: Creative and Strategic Content
Chapter 5: Creating Editorial Content
Chapter 6: Content Strategy
Chapter 7: Content Strategy in Action
Conclusion: Why Does All This Matter Anyway
Georgina Brooke is a Senior Content Strategist at One Further. She has worked for clients such as National Archives, MoMA, Tate and National Museums Scotland and Wales. She leads projects relating to content design, content strategy, SEO, digital strategy, website discovery, social media and digital user research. She's held previous roles leading digital content teams at National Museums Scotland and Oxford University Museums and Gardens.
