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Digital Product Management: Strategic Planning and Market Opportunity [Kõva köide]

  • Formaat: Hardback, 300 pages, kõrgus x laius: 234x156 mm, kaal: 730 g, 12 Tables, black and white; 63 Halftones, black and white; 63 Illustrations, black and white
  • Ilmumisaeg: 09-Apr-2025
  • Kirjastus: CRC Press
  • ISBN-10: 1032776714
  • ISBN-13: 9781032776712
Teised raamatud teemal:
Digital Product Management: Strategic Planning and Market OpportunitySuurem pilt
  • Formaat: Hardback, 300 pages, kõrgus x laius: 234x156 mm, kaal: 730 g, 12 Tables, black and white; 63 Halftones, black and white; 63 Illustrations, black and white
  • Ilmumisaeg: 09-Apr-2025
  • Kirjastus: CRC Press
  • ISBN-10: 1032776714
  • ISBN-13: 9781032776712
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781032776712.html
Märksõnad:

This book is designed to equip readers with essential knowledge and skills in digital product management. It covers strategic planning and market opportunity, offering a clear and accessible guide to navigating the complex world of digital product management in today's fast-changing environment.

Chapters explore key topics, including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. Readers will learn how to conduct market research, build strong business cases, and define product positioning. The book also covers practical methods for selecting pricing and packaging strategies, as well as crafting a go-to-market plan. Real-world examples, such as the growth of Grab in Southeast Asia, the rise of Zoom during the global pandemic, and Shopify's role in empowering small businesses globally, provide insight into how companies leverage strategic planning and market insights to thrive. The content reflects both current and future trends, making it relevant for global markets and today’s digitally-driven economy.

This book is especially useful for product managers, entrepreneurs, and business leaders who are keen to refine their strategic planning skills. It offers actionable advice and frameworks that can be applied across various industries, empowering readers to successfully manage digital products and drive business growth.

 



This book equips readers with essential knowledge and skills in digital product management and covers key topics including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. A useful guide for product managers, entrepreneurs, and business leaders.

Table of Contents

1. Digital Product Management Overview

2. Digital Transformation and Market Dynamics

3. Managing Expectations and Stakeholder Dynamics

4. Lessons from Market Successes and Challenges

5. Product Team Model

6. The Digital Product Manager

7. Digital Product Management Framework

8. Defining a Product Strategy

9. Exploring Market Dynamics

10. Navigating Market Opportunities

11. Building a Business Case

12. Developing a Product Positioning

13. Selecting Pricing and Packaging Strategies

14. Crafting a Go-to-Market Strategy

15. The Art of Product Planning

16. Managing Product Requirements and Lifecycles

17. Bridging Strategy with Execution


Lee Boon Kee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing at the National University of Singapore. Boon Kee has thirty years of consulting experience in product management and software development. His research interest is digital product management.