This title was first published in 2001. New technologies and the liberalization of the broadcasting and telecommunications market, together with the digitalization and globalization of new services, have challenged irrevocably not only the traditional markets and instructional structures but also the legal systems of broadcasting and telecommunication sectors in the 21st century. This text takes into account changes in digital broadcasting and telecommunication by pointing out that convergence is the process through which broadcasting, telecommunication, press and information sectors are transformed into new sectors (info-com arteries, info-com products, info-com services and info-com content) in order to be fully compatible with the emerging new info-communication industry in the digital transformation and info-communication era.
List of Figures List of Tables Acknowledgments Introduction
1. Theories
of Regulation, the Public Interest and Info-com Policy: The Twenty-first
Century Convergence Vision for Info-com Policy Part I: Regulation, Regulatory
Authorities and the Public Interest: British Broadcasting and Advertising
Regulation Policy
2. Resistance to Americanisation by Local/National
Broadcasting Policy: the Case of the British Broadcasting Model
3. Commercial
Broadcasting and Advertising: Legislation, Regulation and Regulatory
Authorities, 1954-72
4. Reforming Regulation Policy and Legislation in
Broadcasting: 1972-80
5. Liberalisation, Control and Resistance: New Media
and the Public Interest, in British Broadcasting Advertising Part II: The
Dynamics of Regulation and the Public Interest in the
Deregulation/Re-Regulation and Liberalisation Era
6. The Dynamics of
Regulatory Activity: Control and Resistance. The Three Broadcasting
Regulation Paradigms: Unitary, Semidetached and Detached
7. More of Less
Regulation in the 1990s: The Paradox and the Problems in British Broadcasting
8. How Process Regulation Works in Practice: The Case Study of Regulation of
Female Sanitary Protection (San-pro) Advertising on Television Part III:
Global/Regional Control and Resistance
9. Global/Regional Forces in
Regulation of Television Advertising: Consumer Protection vs Freedom of
Commercial Speech in Europe
10. Conclusion: Regulation as a Positive Force to
Resist Global Disorder - the Twenty-first Century Vision is the Info-com
Society Appendix 1 Appendix 2 Appendix 3 Appendix 4 Appendix 5 Index
