This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and co...Loe edasi...
This book offers an integrated and multidisciplinary exploration of artificial intelligence, presenting its economic, legal, and societal implications through a uniquely cross-sectoral lens. Bringing together leading scholars and original research f...Loe edasi...
(Ilmumisaeg: 29-May-2026, Hardback, Kirjastus: World Scientific Publishing Co Pte Ltd, ISBN-13: 9789819812288)
This book primarily investigates the development of Chinas digital economy. The book begins by summarizing and outlining the context and background of the development of Chinas digital economy. Subsequently, it employs a research approach that com...Loe edasi...
(Ilmumisaeg: 28-Jun-2026, Hardback, Kirjastus: World Scientific Publishing Co Pte Ltd, ISBN-13: 9789819821402)
Update All: The Executives Guide to the upDATAble Framework in a Climate-Disrupted World is a practical guide for leaders adapting industries and organizations. It addresses the crucial role of data in business and climate change. The author draws...Loe edasi...
(Ilmumisaeg: 28-May-2026, Hardback, Kirjastus: Bristol University Press, ISBN-13: 9781529249491)
Creative industries are increasingly dominated by digital platforms, yet the distribution of value within these sectors, from music and video games to visual arts, remains deeply unequal. Recent examples include the remuneration of artists on stre...Loe edasi...
(Ilmumisaeg: 28-May-2026, Hardback, Kirjastus: Advantage Media Group, ISBN-13: 9781642257373)
Whether youre a solo practitioner or managing a multioffice firm, Local SEO for Lawyers provides the strategies you need to outpace competitors and thrive as AI and automation transform how clients find legal services....Loe edasi...
The rise of the Internet, social media, mobile technology, IoT, artificial intelligence (AI), and Web3 has fundamentally transformed how brands engage with consumersenabling smarter marketing capabilities, personalized user interactions, and exponen...Loe edasi...
The Great Thinkers in Marketing series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize ea...Loe edasi...
Filling a gap in the research, Volpentesta highlights the novelties related to digital transformation and focuses on the perspective of organizations and industries....Loe edasi...
Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial Intelligence be used effectively to secure com...Loe edasi...
Implement Large Language Models to transform finance with this hands-on guide. Build AI agents, automate trading and banking, enhance risk management, and streamline compliance with real examples. Key Features Implement LLM sol...Loe edasi...
This timely book provides an in-depth and relevant overview of the main theories, frameworks, technologies & innovations, institutional structures or regulations (GDPR, PSD2), and empirical research that investigates users perspectives on blockchain...Loe edasi...
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing....Loe edasi...
This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-co...Loe edasi...
Social Media, Ethics and Management examines the transformative impact of digital platforms on organizational management, communication, and ethics. It critically explores how social media and artificial intelligence are reshaping leadershi...Loe edasi...
From feature stories and blog posts to explainer videos and social media campaigns, content teams are producing more than everoften with limited visibility into whats working and why. This book bridges the gap for professionals who need practical, s...Loe edasi...
This book explores the most efficient transformation pathways of urban logistics, specifically in the bonds of sustainable e-commerce, focusing on efficient, smart and sustainable urban logistics concepts while introducing circular economy approa...Loe edasi...
