Drawing on qualitative research conducted in Australia, this volume describes how small and medium-sized enterprises, including social enterprises, can protect and manage their intellectual property. It discusses the importance and value of intellectual property and the specific needs and requirements of these enterprises in its management; the nature of intellectual property in the broader context of the intellectual capital of an organization and the fundamental importance of intellectual property in maintaining and building brand awareness, recognition, and value; intellectual property management in small and medium-sized enterprises and civil society, with a focus on factors that might inhibit management in this context; case studies of intellectual property management in Australia; managing and protecting trademarks, copyright, and patents; the role of intellectual property as collateral in security transactions; and structuring social enterprise according to models of franchising and the nature of intellectual property protection and management in social franchising. Annotation ©2019 Ringgold, Inc., Portland, OR (protoview.com)
