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Engaging in Evaluation and Assessment Research [Pehme köide]

  • Formaat: Paperback / softback, 328 pages, kõrgus x laius: 254x178 mm, kaal: 680 g, 1 Paperback / softback
  • Ilmumisaeg: 24-Jun-2011
  • Kirjastus: Libraries Unlimited Inc
  • ISBN-10: 159884573X
  • ISBN-13: 9781598845730
Teised raamatud teemal:
  • Formaat: Paperback / softback, 328 pages, kõrgus x laius: 254x178 mm, kaal: 680 g, 1 Paperback / softback
  • Ilmumisaeg: 24-Jun-2011
  • Kirjastus: Libraries Unlimited Inc
  • ISBN-10: 159884573X
  • ISBN-13: 9781598845730
Teised raamatud teemal:
For library managers, this book explains evaluation and assessment research and identifies the components of proper execution, such as planning, decision making, and accountability.

Increasingly, libraries must address questions of accountability, efficiency, effectiveness, and impactthe extent to which a program causes positive changes in the target population. All of these issues are important to library managers and those to whom they directly report. With the heightened interest in customer expectations and increased focus on service quality and customer satisfaction, evaluation and assessment research provides the essential methodology for library managers to obtain meaningful answers.

Engaging in Evaluation and Assessment Research introduces evaluation and assessment, clearly distinguishing between the two; explains evaluation and assessment research as a formal inquiry process with individual components; and demonstrates the use of the evidence gathered for planning, decision making, and accountability. This book is not another research methods textbook; it is a resource that will provide real knowledge and strategies to expand the library manager's toolkit for operating in the real world. Beyond exposing the reader to the unique culture of research and to different ways of conducting research, the authors also offer advice on how to get published.

Muu info

For library managers, this book explains evaluation and assessment research and identifies the components of proper execution, such as planning, decision making, and accountability.
Illustrations
xi
Preface xiii
Acknowledgments xvii
1 Planning
1(20)
The Differences Between Assessment and Evaluation
2(1)
Assessment
3(9)
Library Assessment Planning
5(5)
Barriers and Benefits to Assessment Planning
10(2)
Evaluation
12(5)
Program Evaluation
13(1)
Planning for Library Evaluation
14(2)
Benefits and Barriers to Library Evaluation
16(1)
Concluding Thoughts
17(1)
Notes
18(3)
2 Relevant Literature
21(12)
Evaluation in Libraries
22(1)
Relevant Databases for Locating Evaluation and Assessment Studies
23(1)
Differentiating Between Evaluation and Assessment
24(4)
The Assessment Literature
26(2)
Impact Evaluation and Assessment
28(1)
Coping with Change
28(2)
Concluding Thoughts
30(1)
Notes
30(3)
3 The Components of an Evaluation and Assessment Research Study
33(24)
Reflective Inquiry
34(5)
Problem Statement
34(2)
Literature Review
36(1)
Theoretical Framework
37(1)
Logical Structure
37(1)
Objectives
37(1)
Research Questions
38(1)
Hypotheses
38(1)
Procedures
39(1)
Research Design
39(1)
Methodology
39(1)
Data Quality
39(1)
Course Evaluation
40(1)
Example of Both Reflective Inquiry and Study Procedures
40(13)
Background
40(3)
Problem Statement
43(1)
Literature Review
44(3)
Theoretical Framework
47(1)
Logical Structure
48(1)
Objectives and Research Questions
49(2)
Hypothetical Hypothesis
51(1)
Research Design
51(1)
Methodology
52(1)
Data Quality
53(1)
Concluding Thoughts
53(1)
Notes
54(3)
4 Applicable Concepts and Language of Research
57(14)
Theoretical and Other Conceptual Frameworks
58(2)
Some Relevant Concepts
60(6)
Information-Seeking Behavior
60(1)
Effectiveness
61(1)
Economic Efficiency
62(1)
Service Quality
62(2)
Satisfaction
64(1)
Return on Investment
65(1)
Concluding Thoughts
66(1)
Notes
66(5)
5 Designing Evaluations and Assessments
71(26)
Sampling
72(1)
Random Selection
72(1)
Sampling Design
73(4)
Defining the Universe and the Sampling Units
73(1)
Choosing a Sampling Strategy
74(3)
Determining the Sample Size
77(1)
A Cautionary Note About Statistical Sampling
77(1)
Variables
78(1)
Criteria of Relevance
79(4)
Internal Validity
79(2)
External Validity
81(1)
Reliability
82(1)
Summary
83(1)
Case Study
83(2)
Evaluation Designs
85(7)
Experimental Design
85(4)
Quasi-Experimental Design
89(3)
Descriptive Design
92(1)
Examples
92(2)
Concluding Thoughts
94(1)
Notes
94(3)
6 Getting Engaged in Evidence Gathering and Managerial Use
97(30)
Assessment and Evaluation
97(8)
What Is Being Assessed and Evaluated
97(2)
Conducting an Assessment Study
99(1)
Student Learning Outcomes
100(5)
The Use of the Evidence Gathered
105(1)
Evaluation
105(16)
Designing the Evaluation Approach
106(3)
Using the Findings
109(2)
Costs and Values
111(9)
Addressing Problems in Conducting Evaluation Studies
120(1)
Principles of Good Evaluation
121(1)
Concluding Thoughts
121(2)
Notes
123(4)
7 Quantitative Data Collection for Evaluation Research
127(18)
Quantitative Data Collection
128(1)
Measuring Customer Expectations
128(2)
LibQUAL+®
129(1)
Counting Opinions
130(1)
Different Methodologies
130(13)
Administration of Standardized Tests
137(1)
Citation Analysis
137(1)
Content Analysis
137(1)
Observation
138(2)
Surveys
140(1)
Transactional Log Analysis
141(1)
Usability Testing
141(1)
Summary
142(1)
Concluding Thoughts
143(1)
Notes
143(2)
8 Qualitative Study
145(26)
Distinguishing Qualitative Research
146(2)
Type of Research
146(1)
Object of Research
146(1)
Type of Questions
146(1)
Number of Respondents
147(1)
Interviewer Qualifications
147(1)
Analysis
148(1)
Generalizations of Results
148(1)
Data Gathering for Qualitative Research
148(1)
Different Data-Gathering Methodologies
149(7)
Interview Methods
150(1)
Observation Methods
151(5)
Documentation Methods
156(4)
Content Analysis
156(2)
Case Study
158(2)
Data Analysis
160(1)
Qualitative Study in Library and Information Science
161(1)
Concluding Thoughts
162(1)
Notes
163(3)
A Selected Bibliography for Qualitative Research
166(5)
9 Statistics
171(8)
Measurement
172(1)
Frequency Distributions and Percentiles
173(1)
Averages
174(1)
Measures of Variability
174(1)
Graphic Presentation of Data
175(1)
Examples
176(1)
Outcomes Assessment
176(1)
Concluding Thoughts
176(1)
Notes
177(2)
10 Presenting Findings
179(22)
General Types of Reports and Data to Present
179(2)
Content and Format of an Assessment or Evaluation Report
181(1)
Visual Presentations
182(11)
"Mostly" Text
183(1)
Charts and Graphs
184(9)
Choosing an Effective Chart
193(1)
Other Types of Visual Displays for Numbers
194(2)
Visual Display for Text
196(1)
Best Practices
197(1)
Concluding Thoughts
197(1)
Notes
198(3)
11 Creating a Culture of Evidence Gathering and Managerial Use
201(10)
Barriers
203(2)
Attributes of a Culture of Evidence Gathering and Managerial Use
205(2)
Fostering a Culture of Evidence Gathering and Managerial Use
207(2)
Concluding Thoughts
209(1)
Notes
209(2)
12 Reality Evaluation and Assessment
211(12)
Tidbit One It Is a Library, Not Brain Surgery
212(1)
Tidbit Two If You Do Not Need to Know, Do Not Ask
212(1)
Tidbit Three The Customer Is Always Right or Does It Matter?
213(1)
Tidbit Four Listen to Your Elders
214(2)
Tidbit Five The Hardest Thing Is to Start "Just Do It"
216(1)
Tidbit Six Make Evaluation Part of Your Work
217(1)
Tidbit Seven Play with Ideas
217(1)
Tidbit Eight Be True to Yourself
218(1)
Tidbit Nine Strive for the Practical
219(1)
Tidbit Ten Share Results
220(1)
Concluding Thoughts
220(1)
Notes
221(2)
Bibliography 223(24)
Appendix A Academic Libraries in the Future: Looking into the Crystal Ball 247(16)
Appendix B Twenty-first-Century Pressures 263(10)
Appendix C Selecting the Appropriate Data-Gathering Methodology 273(8)
Appendix D Getting Published 281(6)
Index 287
Peter Hernon is professor of library and information science at Simmons College, Boston, MA. He is the author of over 50 books, including Libraries Unlimited's Viewing Library Metrics from Different Perspectives: Inputs, Outputs, and Outcomes.

Robert E. Dugan is dean of libraries at University of West Florida, Pensacola, FL. He has written extensively on the application of information technologies outcomes assessment, financial management, and planning.

Danuta A. Nitecki is dean of libraries and professor in the College of Information Science and Technology at Drexel University, Philadelphia, PA. She writes on topics such as service quality, document delivery, and the impact of digital images on teaching and learning.