Enhancing Enterprise Intelligence: Leveraging ERP, CRM, SCM, PLM, BPM, and BI [Kõva köide]

"Vivek Kales book, Enhancing Enterprise Intelligence, de-mystifies the latest advances in information technology applied to enterprises in today's supply chain networks-oriented markets. While the book features the SAP Business Suite in the appendix, in the main body of the book the author clearly describes the purpose and implications of integrating Enterprise Resources Planning (ERP) with Customer Relationship Management (CRM) with Supply Chain Management (SCM) with Product Lifecycle Management (PLM) with Business Process Management (BPM) and with Business Intelligence (BI). The author writes from an end-customer centric perspective of the competitiveness that networks of processes driven by extraordinary information intelligence can provide. Upon reading this book, it is terribly exciting to realize that today the technology supports dynamic linkages of different business processes that can be tailored in real time for specific customer-product pairs; that the technology supports the identification of information patterns to be used for making business decisions about which customers are most profitable and open to buying increasingly customized new products; that the technology can deliver accurate, synchronized, real-time intelligence from multiple sources crossing corporate and national boundaries in support of time-driven competition; that the technology enables an architecture that is scalable in multiple dimensions with the growth in business; and, finally, that the only real constant in today's supply chain networks-oriented markets may be information itself because information has become a tangible resource!" ...William T. Walker, CFPIM, CIRM, CSCP, Adjunct professor of supply chain engineering at NYU Polytechnic School of Engineering, author of Supply Chain Construction