Enterprise Metaverse: Crafting Competitive Advantage in Virtual Realities offers a critical guide to navigating the rapidly advancing landscape of the metaverse, diving into the strategic and operational implications of virtual worlds that are reshaping business, entertainment, and interpersonal interaction. With detailed analysis, it presents the tools necessary to leverage emerging technologies like virtual reality (VR), augmented reality (AR), blockchain, and artificial intelligence (AI), equipping readers with the knowledge to gain a competitive edge in these new digital environments.
While existing resources often focus solely on the technological or cultural aspects of the metaverse, Enterprise Metaverse integrates these with a strategic business framework tailored for leaders, entrepreneurs, investors, and academics. Through innovative case studies and actionable insights, it guides readers in capitalising on the metaverse’s potential, predicting key trends, and navigating ethical and social considerations. This comprehensive resource empowers readers to stay ahead in the next frontier of digital innovation, whether seeking market expansion, entrepreneurial opportunity, or in-depth understanding of the metaverse’s potential.
Enterprise Metaverse: Crafting Competitive Advantage in Virtual Realities analyses the strategic and operational implications of virtual worlds that are reshaping business, entertainment, and interpersonal interaction.
Chapter
1. Social and Cultural Impact of Metaverse; Mohammed Abdul
Nayeem
Chapter
2. The Future of the Metaverse: Exploring Its Potential and
Challenges; Kunal Jha and Anita Singh
Chapter
3. Revolutionizing Remote Workplace Collaboration: The Impact of
Metaverse Tools on Team Dynamics and Overcoming Geographical Barriers;
Vijayalakshmi M, A. K. Subramani, Dhinesh M, and Venkatesh J
Chapter
4. Metaverse: Present Advancements and Future Possibilities; Ankit
Garg, Neha Verma, Sarjue Pandita, Pankaj Chauhan, and Himanshu Sharma
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5. Do Healthcare sector intend to use Metaverse? A Behavioral
Intention Analysis; Falguni H Pandya
Chapter
6. Harnessing Virtual and Augmented Reality in the Enterprise
Metaverse: Transforming Collaborative Innovation Across Industries; Palak
Gupta and Mini Verma
Chapter
7. Virtual Collaboration in Supply Chain: Leveraging the Metaverse
for Sustainable and Decentralized Operations; Saloni Chitkara, Seema Garg,
and Rajeev Mathew
Chapter
8. Virtual Influencer Marketing: Capitalizing on Metaverse Growth;
Jasmandeep Kaur, Kirandeep Kaur, and Ramanjeet Singh
Chapter
9. Leveraging Influencer Marketing in the Enterprise Metaverse:
Redefining Connections and Driving Engagement; Kumar Bharat, Sudesh
Srivastava, Ankit Garg, Ridhima B Sharma, and Swati Tripathi
Chapter
10. Exploring the Metaverse: How Digital Twin Avatars Fuel
Competitive Edge and Drive Employee Growth; Vijayalakshmi M, A. K. Subramani,
and R Durai Pandian
Chapter
11. Metaverse and Artificial Intelligence: Evolving technology
frontiers for enhancing employee engagement and task performance among
Generation Z employees; Priyanka Sadhna, Pratima Daipuria, Bhavna Bhardwaj,
Yagbala Kapil, and Puneet Mohan
Chapter
12. Navigating Virtual Finance: Expert Accounting and Tax Advice for
Remote and Metaverse-Based Businesses; Sapna Jain and Bhupendra Jain
Chapter
13. Navigating Metaverse Governance: Policy Implications and Trends
Through Bibliometric Insights; Anand Kumar Rai, Atul Kumar, and Sandhya Rai
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14. NFTs usage in Metaverse; Zhelezniak Tanya and Ilan Alon
Chapter
15. Exploring the Metaverse: Emerging Trends, Diverse Perspectives,
and Future Challenges; Anjali Rai
Surabhi Singh is a Professor-Mktg and Dean-MBA at IIMT College of Engineering, Greater Noida, India.
Anjali Rai is Assistant Professor in OB and HR department at the ICFAI Business School (IBS), Hyderabad, The ICFAI Foundation for Higher Education, Hyderabad, India.
