"Volunteering in or through tourism is a field which excites interest in the popular media, from NGOs and international agencies as well as in the work of academic researchers. It is a highly complex topic from multiple angles social, cultural, economic and, above all, ethical. This book confronts these complexities head on and does so in an authoritative but accessible and readable way. It is a must read for intending volunteers, their families, scholars of tourism and the international travel industry."
Tom Baum PhD DLitt, Professor of Tourism Employment, Department of Work, Employment and Organisation, University of Strathclyde Business School, UK
"This book is a must-read for tourism entrepreneurs, researchers and changemakers grappling with the complex ethics of doing good in a globalised world. With sharp wit and deep insight, it unpacks the moral contradictions of volunteer tourism, commodified altruism and the business of virtue. Read it not only to find answers, but also for the uncomfortable questions it asks. If we want to reinvent how we help others, we must first rethink why we do it."
Dr Vlatka Skokic Ph.D FHEA, Professor of Entrepreneurship, Programme Director (UG & PG Hospitality and Gastronomy), University of Split, Faculty of Economics, Business and Tourism, HR