This book is an essential guide to scientifically conducting contemporary ethnographic research at undergraduate, postgraduate, and doctoral levels in the social sciences, the humanities, and business studies. It addresses the methodological challenges of ethnographic research across the social sciences and highlights present time research areas, including digital ethnography, artificial intelligence, classroom pedagogy, hybrid organization, and many more.
This volume is divided into three parts and can be a single source of reference that:
- Guides students through essential theoretical and conceptual aspects of ethnography
- Demonstrates the usage of ethnography in allied disciplines—psychology, healthcare, international border studies, linguistic, artificial intelligence, and organizational behaviour
- Demonstrates the application of ethnographic research in the field
- Presents valuable lessons from fieldwork experiences by different scholars across a variety of communities
- Includes dos and don’ts for early career and first-time researchers
A step-by-step guide with student-friendly text, this book will be an essential supplementary reading across the social sciences and the humanities, especially for those conducting fieldwork in the Global South.
This book is an essential guide to scientifically conducting contemporary ethnographic research at undergraduate, postgraduate and doctoral levels in the social sciences, the humanities, and business studies.
List of Figures
List of Contributors
Preface
Acknowledgements
List of Abbreviations
Introduction
MADHULIKA SAHOO, S. JEYAVELU AND ANJALI KURANE
PART I
An Insight into Ethnography
1 Ethnography: A Progressive Methodological Approach
MADHULIKA SAHOO AND ANJALI KURANE
2 Emic and Etic Approaches in Conventional and Contemporary Social Science
Research
NAVANEETA RATH
3 Ethnographic Case Study Research: The Scope and Limits of Empirical Data
SATTWICK DEY BISWAS
4 Ethical Issues in Ethnographic Research: A Methodological Practice in the
Field
SUMAHAN BANDYOPADHYAY
5 Ethnographic Techniques in Social Sciences Research
AMRITA SAHU AND MADHULIKA SAHOO
6 Ethnographic Research in Social Sciences: Using RQDA (CAQDAS) for Data
Analysis
SURJIT KUMAR KAR AND DEBASMITA PANIGRAHI
PART II
Ethnography Then and Now: Use of Ethnography in Allied Disciplines
7 Ethnography in Education: Ethnographic Research Methods in Understanding
Classroom Pedagogies
JULIE LUCILLE DEL VALLE
8 Linguistic and Cultural Diversity: An Ethnographic Approach to Teaching and
Learning of Language
TANNISTHA DASGUPTA
9 The Cultural Basis of Human Behaviour and Ethnography
BHASWATI PATNAIK
10 Ethnography and Health Research: The Ins and Outs
SHRUTI SINGH SAXENA AND NISHANT SAXENA
11 International Border Studies and Ethnography Research Challenges
RATNA DHAR
12 Ethnography and Artificial Intelligence
S. SUMATHI, S. MANJUBARKAVI AND P. GUNANITHI
13 Exploring Hybrid Organizing through Organizational Ethnography
SUSHANTA KUMAR SARMA
PART III
From Theory to Practice: Sharing Ethnography Fieldwork Experiences
14 The Reflexive Rapport in a Participatory Ethnography: Research with
Children Living in a Bangladeshi Slum
ROSIE YASMIN
15 Smart City Stories: A Case Study of a City in South India
KANAKA HIMABINDU POTTUMUTHU AND HARIPRIYA NARASIMHAN
16 Digital Ethnography: Opportunity and Challenges in Applying for Tribal
Development
SHREE BHAGWAN ROY
17 Recovering Health through Identity: The Sési IrékaniBuen Vivir in México
for the Purhépecha People
MARCO RICARDO TÉLLEZ CABRERA
18 An Exploratory Study of Witchcraft among Munda Tribes of Betakocha in
India
PRITA DAS GUPTA, DHEESHANA S. JAYASUNDARA AND EWAN DUARTE
19 Social Construction of Gender and Ethnography: An Ethnographic Case Study
on Primary Educational Institutions of Rural Bangladesh
TATA ZAFAR
20 From Prescription to Application: Using Grounded Theory-based Methods to
Study Social Enterprises
ANKITA TANDON
Index
Madhulika Sahoo is an anthropologist by training and is currently working as Assistant Professor (OPSC) at the Department of Anthropology, Kalahandi University, Odisha, India. She is also Director, Student Welfare and Placement, and syndicate member of Kalahandi University, Government of Odisha. Dr Sahoo has more than eight years of experience working in the development sector focusing on forced migrants and tribal development in India and the United Kingdom. She is also a managing editor of Avoidable Deaths Network.
S. Jeyavelu is a management scholar, academician, process facilitator, consultant, and coach. He is currently working as Professor and Director, GITAM School of Business, GITAM, Bengaluru, Karnataka, India. He was the founding Dean, VIT-AP School of Business, VIT-AP University, Andhra Pradesh, India, where he started Indias first BBA programme with Liberal Arts foundation (20182021).
Anjali Kurane is Senior Professor and Head, Department of Anthropology, Savitribai Phule Pune University, Pune, India. Professor Kurane has over 30 years of teaching experience and 16 years of administrative experience in the capacity of Former Dean, Faculty of Humanities; Director of Interdisciplinary Studies in Humanities and Social Sciences; Coordinator for Social Sciences and Humanities; and member of the Statutory Authorities of a University Board of Studies, Academic Council, Senate. She is also a member of the statutory authorities of university board of studies, academic council, and senate. She has received two awards and recognitions at international levels as Staff Fellow to Oxford Brookes University, the UK, and Ghent University, Belgium.
